7/28/2021

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Introduction:
A SWOT analysis is a deliberate planning method used to evaluate the strengths,
weaknesses, opportunities and threats of an organization or project. The acronym
SWOT stands for:

• S = Strengths: Internal attributes of the organization that are helpful to achieving the
goal(s)

• W = Weaknesses: Internal attributes of the organization that are harmful to achieving

the goal(s)

• O = Opportunities: External conditions that are helpful to achieving the goal(s)

• T = Threats: External conditions which could do damage to the goal(s)

Doing a SWOT analysis is a straightforward process that will allow your organization to
reach their goals successfully.

Rationale:
Effective organizations must use deliberate planning strategies to identify issues and
needs.

Why should you do a SWOT analysis?

•Maximize your strengths

•Lessen your weaknesses

•Take advantage of opportunities

•Identify potential threats

•Have more productive business meetings

•Assess team members

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How do you perform a SWOT analysis?
There is no need to hire an outside business consultant to perform a SWOT analysis for
your company. Individuals inside the company can perform the analysis. Team members
who know a lot about the company and its history can brainstorm and answer questions
that pertain to each SWOT category.

Start by drawing a large square and dividing it into four smaller squares. Next, you can
record your company's strengths and weaknesses in the top two boxes. Then, write
down any opportunities and threats you've compiled in the bottom two boxes. You may
also choose to simply make a separate list for each section.

When you are filling out the SWOT analysis, consider the following questions to help
guide you as you assess your company:

•What do other people say about your business?

•What is your company's best achievement?

•Have you taken any recent risks?

•Have you noticed any recent obstacles that the company has had to face?

•Have people made any complaints about the company?

•Why is there a high employee turnover rate?

•What opportunities and trends have you noticed in the industry?

•What is new in technology?

•Who are your biggest competitors at the moment?

•Is there a need that your competitors aren't currently meeting?

•Have there been any changes in regulations that you should be aware of?

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SWOT METHODOLOGY:
SWOT analysis is an analytical method which is used to identify and categorise
significant internal (Strengths and Weaknesses) and external (Opportunities and
Threats) factors faced either in a particular arena, such as an organisation, or a territory,
such as a region, nation, or city. It provides information that is helpful in matching the
organisations' resources and capabilities (internal) to the competitive environment
(external) in which it operates and is therefore an important contribution to the
strategic planning process. Strategic logic requires that the future pattern of actions to
be taken should match strengths with opportunities, ward off threats and seek to
overcome weaknesses.

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To be more specific, the set of questions that needs to be answered in SWOT analysis
should be similar to the presented in Table below.

Summary:
A SWOT analysis is a very useful planning tool for groups, organizations and
communities. It is important to understand what a SWOT analysis is, how to successfully
facilitate one, and how to apply the results once the analysis is finished. When done
successfully, this process can assist anyone in reaching their goals.

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