NEW PRODUCT DEVELOPMENT AND ITS IMPACT ON PROFITABILITY IN BANKING INDUSTRY

NO TITLE AUTHOR YEA JOURNAL METHODO OBJECTIV CONCLUSI

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AUTHORS SCEINTIF
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1 IMPACT OF NEW PRODUCTS 1-Marcus 2014 Internationa The study 1-relationship The findings
DEVELOPMENT ON THE Garvey Orji l Journal of is a survey between new of the study
PROFITABILITY OF NIGERIAN Economics, research and product revealed that
DEPOSIT MONEY BANKS 2-Ruth Finance and Primary and innovation there is a
Andah Managemen secondary and relationship
t Sciences data were profitability between new
3-Chima applied and 2-relationship product
Kate formulated between new development
hypotheses products and
4-Abba tested using availability profitability
Solomon kendal co- and in Nigerian
Boman efficient profitability deposit
of 3- money banks
concordance

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2 1-Bernardo 2006  Internationa This study Research in
THE DYNAMICS OF PRODUCT
BatizLazo , l Journal of was used this article
AND PROCESS INNOVATIONS IN
Financial quantitative contributes to
UK BANKING
2-Kassa Services research the
Woldesenbe Managemen model understanding
t t of innovation
in service
organizations
3 Davison, H 1990 Thesis A two-stage 1- investigate A key
THE DEVELOPMENT OF NEW
(Doctorate). approach to the practice outcome of
PRODUCTS IN THE PERSONAL
Dorset data of planned the first stage
FINANCIAL SERVICES SECTOR
Institute of collection new product of the
Higher was adopted, development research has
Education. Interview and 2- the been to
Questionnair existence of highlight the
e recommende gap between
d pre- theory and
requisites for Practice in
successful the area of
development new product
Project development.
within PFS

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4 IMPACT OF PRODUCT 1Scholastic 2013 Internationa Quantitative To Creativity/qu
DEVELOPMENT AND aE l Journal of research, investigate ality of the
INNOVATION ON 2-Maurice I Managemen A total of 185 the innovation
ORGANIZATIONAL t and useable relationship process exert
PERFORMANCE Sustainabilit questionnaire between a positive
y s were organizationa influence on
completed l performance product
though and product development
research development and
sample of by innovation organizationa
120 firms l performance
5 DEVELOPMENT AND 1- Andriy 2019 Academy of Quantitative we
INTRODUCTION OF BANKING Melikhov Accounting research for determined
PRODUCTS: ACCOUNTING 2- Mykhailo and questionnaire the main
ASPECT Yukhnenko Financial stages of
3- Oksana Studies banking
Bieliakova Journal engineering
4- Dmytro (collection
Adamov and
5- Olena processing of
Suzdalieva, information,
development,

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 legal
protection,
implementati
on,
evaluation of
results)
6 THE EFFECT OF PRODUCT Kariuki, 2012 MBA thesis This study The objective
DEVELOPMENT ON THE Joan W used a of this study
FINANCIAL PERFORMANCE OF descriptive was to
COMMERCIAL BANKS IN KENYA survey; The determine the
population of effect of
this study product
consisted of development
all 43 on the
commercial financial
banks in performance
Kenya and of
therefore commercial
carried out a banks in
survey. Kenya

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7 THE LONG-TERM IMPACT OF 1- Koen 2003 Social Qualitative 1-The impact
NEW-PRODUCT INTRODUCTIONS Pauwels Science research of new-
AND PROMOTIONS ON 2- Jorge Research product
FINANCIAL PERFORMANCE AND Silva-Risso Network introductions
FIRM VALUE 3-Shuba Electronic on financial
Srinivasan Paper performance
4- Collection 2- The
Dominique impact of
M. new-product
Hanssens introductions
on firm value
3- The short-
term and
long-term
impact of
major versus
minor
innovations
8 FACTORS THAT INFLUENCE NEW 1- Babu, 2011  Thesis The study
PRODUCT DEVELOPMENT Michael H was
DECISIONS IN THE TEXTBOOK exploratory
PUBLISHING INDUSTRY: THE in nature and

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 CASE STUDY OF THE KENYA used case
LITERATURE BUREAU study

9 EXPLORING RETAIL BANK l-R.Eric 1986 Journal of

PERFORMANCE AND NEW Reidenbach product
PRODUCT DEVELOPMENT: A innovation
PROFILE OF INDUSTRY 2-Donald on
PRACTICES L.Moak managemen
t

10 INNOVATION MANAGEMENT B. O. 2011  Broad The study The banks

AND ORGANIZATIONAL Babatunde, research in revealed that must be able
DEVELOPMENT Y. S. accountant, for any to introduce
EMPIRICAL STUDY OF NIGERIA Adebisi negotiation, organization new
BANKING SYSTEM and to achieve the innovation
distribution purpose of its and manage
establishment effectively
of profit changes that
maximization occur in their
and going industry and
concern, and environment.
to increase its
productivity.

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