APPENDIX (A) QUESTIONNAIRE

Dear Respondent,

We are SIMAD University students pursuing a Bachelor of Banking and Finance. We are

undertaking a research new product development and its impact on profitability of

banking industry in Mogadishu-Somalia. This questionnaire is designed for academic

purposes and for partially fulfillment of the Award of Bachelor Degree of SIMAD

University. It’s only through your response that the work can be completed well.

Therefore, any information disseminated will be handled with maximum confidentiality.

Any additional information or comment not captured by the questionnaire would be

highly welcomed. Please kindly spare some few minutes to answer the following

questions, they mostly involve ticking a response in the space provided and filling in.

Thank you for your co-operation.

Yours Faithfully,

SECTION ONE: GENERAL INFORMATION

1. Gender

A) Male B) Female

2. Age

A) 20-30 B) 31-40 C) 41-50 D) 51 and above

3. Marital Status

A) Single B) Married

4. Level of Education

A) Secondary B) Bachelor C) Master D) None

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5. Occupation

A) Employee B) Manager C) Other

6. Experience

A) Less than 1 year B) 1-2 years C) 2-3 years B D) 3-4 years

E) Above 4 years

Section two: please put tick (√) in one of the five choices available in front of every

question; strongly disagree (SD), Disagree (D), Neutral (N), Agree (A), and Strongly

Agree (SA).

NO One: New product innovation and SD DS N A SA

profitability in banking industry.

1 There is strong relationship between NPI and

probability in banking industry.

2 New ideas innovation facilitate bank service

to reach a lot of people easily
3 Innovation is one of the most important factors in

creating performance and competitive advantage

in the banking industry.

4 Financial innovation generates new forms of bank

products, such as Internet banking, mobile

banking, telephone banking, ATMs, and POS

networks, which enhance bank profitability.

5 The only way to differentiate the company’s

products from the rivals’ ones is to innovate

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NO Two: The impact of the new products SD DS N A SA

development on the profitability in banking

industry.

1 Given the rapid changes in consumer states, and

competition, banks must develop a steady stream

of new products and services to cover the customer

states.

2 New products and services can a great

opportunities for community bankers to

connect with their customers and great

advantage.

3 When a bank determines to produce a specific

product or group of products, it is the decision

which dictates the industry to which it will belong.

4 New products were proved to be critical to the

competitiveness of the company.

5 NPD has a significant impact on the performance

of the banking sector

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NO Three: New service development and its SD DS N A SA

impact on profitability in banking industry.

1 The success of any commercial organization is

highly dependent upon the degree to which it

is able to satisfy the consumers of its service.

2 Mobile banking is one of the services

contributing to profitability in banking

industry

3 Bank profitability may come as a result of

offering master card services.

4 Internet banking services may increase the

profitability of banking industry.

5 ATM service can lead to profitability in

banking industry.