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Journal of Social Entrepreneurship: To Cite This Article: Sophie Bacq, Chantal Hartog & Brigitte Hoogendoorn (2013)
Journal of Social Entrepreneurship: To Cite This Article: Sophie Bacq, Chantal Hartog & Brigitte Hoogendoorn (2013)
a
D’Amore-McKim School of Business , Northeastern University ,
Boston , MA , USA
b
Panteia/EIM Business and Policy Research , Zoetermeer , The
Netherlands
c
Department of Applied Economics, Erasmus School of
Economics , Erasmus University Rotterdam , Rotterdam , The
Netherlands
Published online: 22 Feb 2013.
To cite this article: SOPHIE BACQ , CHANTAL HARTOG & BRIGITTE HOOGENDOORN (2013)
A Quantitative Comparison of Social and Commercial Entrepreneurship: Toward a More
Nuanced Understanding of Social Entrepreneurship Organizations in Context, Journal of Social
Entrepreneurship, 4:1, 40-68, DOI: 10.1080/19420676.2012.758653
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Journal of Social Entrepreneurship, 2013
Vol. 4, No. 1, 40–68, http://dx.doi.org/10.1080/19420676.2012.758653
ABSTRACT This study empirically addresses the differences between social and commercial entre-
preneurship by using the largest available quantitative data source, namely the Global Entre-
preneurship Monitor (GEM) 2009 survey on social entrepreneurship in Belgium and The
Netherlands. We use a combination of exploratory statistical analyses and qualitative techniques
to generate propositions on the organizations and initiatives that social entrepreneurs are involved
in and contrast them with our understanding of commercial entrepreneurs. This study contributes
to answer the call for more quantitative research and simultaneously argues that, despite the po-
tential contribution of large-scale data, the validity and reliability of measurement instruments
cannot be seen independently from their particular context. With this important observation in
mind, our findings indicate a predominance of younger social organizations or initiatives that rely
to a great extent on government funding, whereas earned income is limited. Furthermore, social
entrepreneurs show less ambition in terms of employment growth and progression to more mature
stages of the entrepreneurial process compared with commercial entrepreneurs.
1. Introduction
Social entrepreneurship, broadly defined as individuals, organizations, or ini-
tiatives engaged in entrepreneurial activities with a social goal (Seelos and
Mair 2007, Bosma and Levie 2010), has received increasing recognition from
the public sector, the media, the population at large as well as from scholars
our quantitative data and the literature review with in-depth interviews with
a variety of key informants from both countries with the purpose of interpret-
ing the data in its particular context. Key informants consist of national
experts in social entrepreneurship, representatives of the nonprofit/NGO sec-
tor, or the corporate social responsibility (CSR) movement. Common pat-
terns, covering organizational characteristics such as the firm age, size,
funding sources, or degree of innovation, are subsequently formulated as
propositions to be confirmed in future research. In addition, a critical reflec-
tion on issues of measurement and formulation of the survey questions used
by GEM is provided in the discussion.
The contribution of this paper to the extant literature on social entre-
preneurship is threefold. First, and most importantly, this study extends our
current knowledge of social entrepreneurial activities by comparing social en-
trepreneurship organizations to their commercial counterparts on a range of
characteristics including the age of the firm, the number of people it employs,
its funding sources, or its degree of innovation. This contrasts with other em-
pirical studies that tend to focus on a given set of (usually successful) social
entrepreneurs and omit control groups. Second, this study not only extends
our current knowledge of this subject, but also formulates propositions that
may serve as a basis for theory building and testing purposes. Third, from a
methodological point of view, this study offers insights from what may be
considered as the most state-of-the-art dataset currently available on social
entrepreneurial activity in a field that is dominated by case studies. We ad-
dress the issue of ‘conceptual stretching’ (Collier and Mahon 1993) by stress-
ing the importance of the surrounding socioeconomic context to the nature of
social entrepreneurship activities and to the validity and interpretation of the
data. This critical positioning of the paper is all the more relevant given the
expected stream of research using this particular dataset that is likely to
emerge in the years to come.
This paper proceeds as follows. Section 2 reviews the extant conceptual and
empirical literature on social entrepreneurship organizations and initiatives.
Section 3 presents the data, followed by a description of the methodology
used to investigate our research question. In line with our methodological
choices, Section 4 presents our results regarding various aspects of the
A Quantitative Comparison of Social and Commercial Entrepreneurship 43
organizational dimension of social entrepreneurial activity. We address the
extent to which the insights gained from our large-scale survey data add,
confirm, or contradict the extant literature and we complement our results by
qualitative insights gained from interviews with key informants. For each
studied aspect, we formulate research propositions. These propositions are
discussed in Section 5, along with opportunities for future research. The study
limitations including an exchange of views on measurement validity are
discussed in Section 6 before concluding.
prise Coalition finds, based on 962 telephone interviews with senior individu-
als within British social enterprises, that a third of them had been in existence
for four years and that 50% of the enterprises began their activities after the
year 2000 (Leahy and Villeneuve-Smith 2009). Terjesen et al. (2012) found
that few social entrepreneurs manage to run their venture for more than
42 months, although they note that innovation-driven economies (which
Belgium and The Netherlands are both part of) show higher rates of estab-
lished social enterprises. In other words, there seems to be a large number of
recently created social businesses. Hence, we expect the age of social entre-
preneurship organizations (or initiatives) to be rather low compared with
commercial entrepreneurship.
ever, Amin et al. (2002) find that most social enterprises operate on a local
scale and only a small proportion manages to make the transition from phi-
lanthropy and government subsidy to financial independence through earned
income. In addition, a study conducted in US by Foster and Bradach (2005)
shows that earned income counts for only a small share of funding in most
nonprofit domains and few ventures actually make money. This could be due
to the challenges induced by the tension between implementing earned income
strategies while pursuing a social mission (Pharoah et al. 2004, Foster and
Bradach 2005, Seelos and Mair 2005). Indeed, whether earned income strate-
gies need to be directly related to their mission remains subject to debate.3 Be-
ing able to keep a balanced mix between earned income streams, grant
funding, and/or partnerships with a for-profit organization, has been seen as
the key to sustainability (Reis and Clohesy 2001, Hare et al. 2007). Given
these preliminary empirical findings, we suspect that social organizations and
initiatives have recourse to a mix of resources, including but not restricted to
earned income strategies.
Shaw and Carter (2007), for example, conclude from their case study anal-
yses that innovation and creativity is one of the five main themes of social
entrepreneurship to be borrowed from the entrepreneurship literature. How-
ever, as the authors state, innovation in the social context involves searching
for and applying novel solutions to intractable, long-lasting social problems.
Weerawardena and Sullivan Mort (2006), as well as McDonald (2007), find
that social entrepreneurs themselves perceive their organizations as innova-
tive. McDonald’s (2007) research subsequently shows that self-reported
innovativeness is related to the actual number of innovations developed and
adopted. This finding indicates that the respondents had a reasonably good
idea of how innovative their institutions were in comparison to competitors.
The same study also finds that mission-driven nonprofit organizations are
more likely to develop and adopt innovations faster than competitors.
Despite the ongoing debate on the importance of innovation for social en-
trepreneurial activities, empirical investigations are still rather limited, in par-
ticular those based on large-scale data. It seems fair to conclude that this
characteristic, as well as the pursuit of earned income strategies, has mainly
been taken for granted as one of the social entrepreneurship’s defining ele-
ments, rather than being empirically grounded (Hoogendoorn et al. 2010).
Therefore, this issue deserves further exploration that will be addressed in
this paper.
The next section describes the data used and methodology applied in this
study.
tively). Furthermore, the data reveal that social entrepreneurial activity is less
prevalent than commercial entrepreneurship. Whereas, in total, 151 individu-
als from the pooled Belgo–Dutch adult population (n ¼ 6,122) are involved
in social entrepreneurial activities (both starting and owning–managing a so-
cial activity, organization, or initiative), commercial entrepreneurs are over
three and a half times more numerous than social entrepreneurs (n ¼ 553). Al-
though some individuals are involved in both types of entrepreneurial activi-
ty, these results indicate that social entrepreneurship accounts for about one-
fifth of the total entrepreneurially active population in Belgium and The
Netherlands.
In addition, we generated qualitative data to complement our exploratory
quantitative findings by means of face-to-face interviews with key informants
in both Belgium and The Netherlands. Key informants are national experts
in social entrepreneurship, representatives of the nonprofit/NGO sector and
the CSR movement. We purposefully chose key informants coming from dif-
ferent perspectives, various backgrounds and sectors. An overview of key
informants, their professions and backgrounds, can be found in Table A.1 in
Appendix. The next section presents the methodology applied before present-
ing the results addressing our research question.
4. Results
In this section, quantitative insights regarding characteristics of the social en-
trepreneurship organization or initiative are combined with insights gained
from interviewing key informants. We describe and analyze the current
knowledge of commercial and social entrepreneurship by subsequently focus-
ing on several characteristics: the age of the organization (or initiative), the
size of the organization (or initiative), the sources of funding, and the degree
of innovation. Subsequently, findings are framed as testable propositions for
future research.
Table 3. Sources of income of social activities, organizations, and initiatives by phase, The
Netherlands and Belgium pooled
Any revenue coming from income, for example, through 58.0 37.8
sales of products or charging for services? (% yes)
Percentage of total income that comes from the sale of 57.6 79.3
products or services?
Social activity offers new type of product or service (%) 37.4 24.3
Social activity offers new way of producing product or 38.0 23.0
service (%)
Social activity offers new way of promoting or 41.4 24.5
marketing product or service (%)
Social activity attends new or so far unattended market 42.1 23.9
niche of customer (%)
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If social activity did not exist, the customers’ needs 48.4 47.1
would be served elsewhere in the market (%)
It follows from Table 49 that social entrepreneurs perceive their social busi-
nesses or activities as quite innovative. More precisely, the results underline
the innovativeness of social early-stage entrepreneurs relative to social estab-
lished business entrepreneurs. Social early-stage entrepreneurs not only per-
ceive themselves as relatively more innovative than social established ones in
terms of providing, producing, or promoting a new product/service, but also
in terms of entering a new or so far unattended market niche or customer. In
other words, irrespective of the type of innovativeness, social early-stage en-
trepreneurially active individuals are more positive about their innovativeness
compared with social established entrepreneurs. The same pattern holds for
commercial entrepreneurs: commercial established business entrepreneurs
are less positive about their innovativeness compared with their early-stage
counterparts (not shown in Table 4). This finding suggests that as (social) en-
trepreneurial activities mature, they become less innovative. Perhaps new
businesses or activities need to be innovative in order to survive in the market
while established activities are less driven by this imperative. Given the simi-
larities between social and commercial entrepreneurship with regard to inno-
vation, we do not formulate any specific proposition.
The next section discusses the propositions we have formulated as well as
the research opportunities they offer.
the insights from the key informants gave the occasion to do so, we generated
propositions. Table 5 lists them.
When considering the propositions derived in this study and reading
Table 5, an image of social entrepreneurship organizations or initiatives
emerges that raises questions about the actual entrepreneurial behavior of
this group.
First, the socially entrepreneurially active share of the adult population
seems to have difficulties moving into more mature stages of the entrepre-
neurial process (Proposition 1a), which is further reflected in the age of the ac-
tivity (Proposition 1b) or, put differently, the survival of the social
organization or initiative. Furthermore, one could wonder whether the age of
the social organization reflects the presumed complexities of this type of activ-
ity, including multiple goals, as was suggested by Hoogendoorn and Van der
Zwan (2011), or whether this type of entrepreneurship appeals to a certain
type of individual, such as idealistic individuals who draw their legitimacy
from social and moral sources and who do not possess the required entrepre-
neurial skills and drive.
Second, it is worth noting the low growth ambitions of social entrepreneurs
in terms of job creation, in particular for established social entrepreneurs
(Proposition 2) compared with commercial entrepreneurs. It is considered a
stylized fact of small businesses that those that grow, even at a modest level,
are more likely to survive (Phillips and Kirchhoff 1989, Storey and Greene
2010). Whether or not this also holds for social entrepreneurship organiza-
tions is currently under researched but it seems plausible to assume that those
initiatives that are able to grow are more likely to generate higher levels of so-
cial wealth or social impact. Evidently, it remains unanswered whether social
entrepreneurs are indeed less ambitious than their commercial counterparts,
whether their prospects in terms of opportunities and income generating
make them more realistic and hence modest in their growth ambitions, or
whether employment growth is perceived as an inappropriate measure for the
ambition of social entrepreneurial ventures.
Third, an additional relevant item of interest for this discussion, and in par-
ticular for policy makers, is the role of subsidies versus revenue generation by
charging for products and services, and the subsequent survival prospects of
58 S. Bacq et al.
the social organization. Indeed, social entrepreneurship organizations’ fund-
ing mix is dominated by other sources than earned income from the sale of
products and services (Proposition 3). Sources of funding and sustainability
or viability of social organizations are recurrent topics in the social entre-
preneurship literature (Boschee and McClurg 2003, Sharir and Lerner 2006,
Weerawardena and Sullivan Mort 2006, Haugh 2009). Being dependent on
governments and single stakeholders, such as wealthy individuals, private
corporations and foundations, is associated with lower survival prospects
and implies a risk of failure or bankruptcy once funding stops. In addition, if
these particular sources of income (e.g., gifts, grants, bequests, and dona-
tions) are to be used for predefined purposes only, they will restrict autono-
mous strategic decision-making and will affect a social venture’s long-term
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success and viability (Haugh 2009). The collective logic that seems to domi-
nate the discourse on social entrepreneurship is that business and entre-
preneurship are the way forward for social organizations (Parkinson and
Howorth 2008), including generating independent sources of earned income.
Whereas fewer subsidies and more earned income may increase the survival
prospects of social initiatives, it may also leave the most pressing social and
environmental needs unaddressed since social organizations purposely locate
their activities in areas where markets function poorly (Di Domenico et al.
2010) and with a limited potential to capture the value created (Mair and
Martı 2006). In all, the relationship between subsidies, earned income strate-
gies and performance in terms of impact and social wealth creation offers a
promising path for future research.
The next section discusses some limitations of this research and its instru-
ment validity, as well as the research opportunities it opens up to.
market, reflecting a long tradition of market reliance (Mair and Martı 2009,
Bacq and Janssen 2011). The strong logic of subsidization was one of the
items that was repeatedly put forward by our key informants and that is typi-
cal to the Belgo–Dutch context. This is directly reflected in Proposition 1c
that suggests a negative relationship between the age of a social entrepreneur-
ship organization or initiative and government funding, and in Proposition 3
that concerns the funding sources of social initiatives. Bearing the suggestions
of Mair (2010), Kerlin (2009), and Nicholls (2006a, 2006b) in mind – that the
occurrence and type of social entrepreneurship manifests itself differently in
different contexts – requires capturing contextual considerations in our
propositions. However, how to meaningfully distinguish between different
contexts is still an under explored issue in the literature. From an institu-
tional perspective, a first distinction could be made between an institution-
al voids perspective (i.e., a context characterized by the absence of
property rights, well-functioning markets, active governments, among
others) (Mair and Martı 2009, Dacin et al. 2010) and an institutional sup-
port perspective (i.e., a context characterized by the presence of favorable
institutions). A more fine-grained approach by Mair (2010) suggests that
the occurrence and types of social entrepreneurship may well vary across
different types of capitalism (Hall and Soskice 2001, Amable 2003, Jackson
and Deeg 2008). Distinct institutional configurations generate a particular
systemic ‘logic’ of economic action of influence on social entrepreneurial
activity, including the type of needs or opportunities these entrepreneurs
address. In this line of reasoning, the Belgo–Dutch context reflects cooper-
ative economies in which the role of the government is considered domi-
nant in the redistribution of wealth and the care of social needs. Further
exploration of the different typologies of contexts including the ‘varieties
of capitalism’ seems a fruitful path for future research at the national or
regional level and opens up new research opportunities to understand the
mechanisms at play within a given context.
Next to the context in which our results need to be interpreted, issues of
measurement and formulation within this context are not to be ignored. This
is particularly critical given the background of definitional ambiguity and the
relative newness of large-scale, quantitative data collection in the field of so-
cial entrepreneurship. Although the GEM 2009 questionnaire was based on
60 S. Bacq et al.
earlier versions used in UK and US (Lepoutre et al. 2011), the initial question
used by the GEM consortium to identify social entrepreneurs underlines the
broad perspective of the concept and raises questions about what it is that
this survey measures in a particular context. Mair (2010) puts it eloquently by
stating that social entrepreneurship not only means different things to differ-
ent people but also different things to different people in different locations.
To be able to obtain a better, overall understanding of the small group of
respondents in the Belgo–Dutch context who answered positively to the defin-
ing question ‘Are you, alone or with others, currently trying to start or cur-
rently owning and managing any kind of activity, organization or initiative
that has a particularly social, environmental or community objective? This
might include providing services or training to socially deprived or disabled
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Dutch context.
Both observations (i.e., mix of professional language and a certain resis-
tance to social entrepreneurship) may explain the relatively low rate of social
entrepreneurial activity found in Belgium and The Netherlands compared
with other countries. What is even more interesting to be learned from these
observations, with the Belgo–Dutch context being illustrative, is that stretch-
ing the concept of social entrepreneurship to a worldwide comparison may
provide us with a false understanding of differences in degree of the phenome-
non as long as we do not dispose of a substantive understanding of local con-
tingencies including language, logics, and values. So, even when a call for
more quantitative research is a valid one, data do not speak for themselves
and require conceptual refinement and hence a detailed understanding of dif-
ferences in kind of social entrepreneurial activities emerging from different
contexts.
6.2. Limitations
A consequence of the relatively limited number of social entrepreneurs in our
dataset restricts us in the methodological options available to explore the
data. For instance, it was not possible to split our sample into different cate-
gories of social entrepreneurs, such as those who start a new venture and
those who do not, or distinctions based on legal structure (for-profit and non-
profit), type of industry, size or growth ambition. On the contrary, we chose
to explore the data by focusing on different organizational characteristics
and, for this purpose, we limited our analyses to the use of descriptive statis-
tics. Applying a multivariate setting that allows investigating characteristics
in relation to each other is a valuable next step.
Our research suggests above all that (large-scale) data on social entrepre-
neurial activity cannot be interpreted regardless of their context. As such, our
findings could be addressed either as unique characteristics and dynamics of
social entrepreneurship in its proper context or as issues of measurement and
formulation. Based on our interviews with the field’s key informants, we have
the impression that the initial question intended to identify the social entre-
preneurs does not measure the prevalence of ‘social entrepreneurship’ but
rather the active involvement or active leadership in addressing social,
62 S. Bacq et al.
environmental or community needs. Whether this is typical for the Belgo–
Dutch context or applies to a broader range of countries remains a subject
for future research.
7. Conclusion
The purpose of this study was to generate empirically driven propositions re-
lating to a phenomenon that has increasingly attracted researchers’ attention
for almost two decades: social entrepreneurship. This objective was also
sketched in response to the currently limited knowledge of the distinguishing
features of social entrepreneurship organizations based on quantitative stud-
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Acknowledgements
We would like to express our appreciation to all key informants for their co-
operation and for sharing their opinions and expertise with us. In addition,
our thanks go to Jolanda Hessels, Frank Janssen, Jan Lepoutre, Enrico
Pennings, Andre van Stel, Roy Thurik, and Sander Wennekers for their
constructive comments on earlier versions of this paper, which were presented
at the Seventh Annual Satter Conference on Social Entrepreneurship,
A Quantitative Comparison of Social and Commercial Entrepreneurship 63
November 2010, New York, USA, and at the 24th RENT Conference,
November 2010, Maastricht, The Netherlands. The paper was written with
financial support from the Intercollegiate Center for Management Science,
Erasmus School of Economics, and the research program SCALES (www.
entrepreneurship-sme.eu) carried out by Panteia/EIM and financed by the
Dutch Ministry of Economic Affairs.
Notes
1. See also www.gemconsortium.org.
2. ‘Nascent social entrepreneurship,’ ‘young social business entrepreneurship,’ and ‘social established
entrepreneurship’ are expressions borrowed from the GEM terminology. See Section 3.1 on ‘Data
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A Quantitative Comparison of Social and Commercial Entrepreneurship 67
Appendix
Table A.1. List of key informants and their involvement in social entrepreneurship
Belgium
Philippson Foundation Belgian foundation aiming to stimulate June 15, 2010
sustainable human development in Central
and Western Africa through the support of
African social enterprises
Ashoka representative in Belgian branch of the global organization that June 16, 2010
Belgium invests in innovative social entrepreneurs
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Researcher in CSR at PhD dissertation on ‘Toward the stakeholder June 16, 2010
Louvain School of company: Essays on the role of
Management organizational culture, interaction, and
change in the pursuit of corporate social
responsibility’
Prof. in economics at Researcher in social economy for numerous June 17, 2010
Universite Catholique de years
Louvain / Founder of the
EMES network
Project manager at SAW-B SAW-B supports the development of an June 18, 2010
(Walloon and Brussels economy based on the respect of human and
Alternatives Solidarity) environmental values
Post-doctoral researcher at PhD dissertation on ‘Explaining June 24, 2010
Oxford University Organizational Diversity in Fair Trade
Social Enterprises’
Coordinator of the 90% of CREDAL’s clients are nonprofit July 6, 2010
Advising Cell of organizations, the remaining are
CREDAL (‘Solidarity cooperatives
money bank’)
The Netherlands
Researcher and account Researcher and account manager on studies of June 15, 2010
manager for CSR in and advice on environmental policy, effects
SME at EIM Business of environmental legislation, socially
and Policy Research responsible enterprising, and sustainable
consumption
Prof. of Volunteering, Civil Prof. since 2003 with research focus on June 25, 2010
Society and Businesses strategic philanthropy, volunteer/nonprofit
and of Strategic management, corporate community
Philanthropy at Erasmus involvement, and business-society
University, The partnerships
Netherlands
Ass. Prof. at the Research focus on urban regeneration and June 29, 2010
Department of Public housing, government - civil society
Administration and relationships and innovations in governance
Political Science,
Nijmegen University,
The Netherlands/EMES
representative
Director SSO (Foundation Entrepreneur in the creative industry and June 29, 2010
for social entrepreneurs) director at ‘Stichting Sociaal
Ondernemerschap’
(continued )
68 S. Bacq et al.
Table A.1. (Continued)
Director Franssen and Author of the book ‘Sociaal Ondernemen in July 1, 2010
Scholten consultancy Nederland’ (Social Entrepreneurship in The
Netherlands) and one of the founders of
SROI method
Consultant Ashoka Dutch branch of the global organization that July 1, 2010
Netherlands invests in innovative social entrepreneurs
Chairman Social Venture Chairman of a support network for July 1, 2010
Network Netherlands entrepreneurs in the field of Social
Responsibility and Sustainable
Development
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