4.

3 Descriptive Analysis

No. Variables Mean Mode

1. Self-service options are effective 13.4 4

Based on the table, the respondents are neutral with the self-service options. Consumers
agreed that self-service options are effective and really helpful for them to have it.

No. Variables Mean Mode

2. Can get as much as information needed 13.6 4

Based on the table, the respondents are neutral about get as much as information needed.
They agreed that all the information given by the staff is really helping them and easy to
understand which mean their service is good and very satisfied.

No. Variables Mean Mode

3. Will attend by professional customer service’s 14.2 4
staff

Based on the table, the respondents are neutral with the customer service’s staff to help
them. They agree when the professional staff will attend to guide them about the service that
they provide to the consumers.

No. Variables Mean Mode

4. Delays in property transactions due to MCO 13 3

Based on the table, the respondents are neither agree nor disagree about the delays that
have happen. They feel undescribed of the delays in property transactions happen due to
MCO. They also do not blame the staff when this situation because it is unpredictable
situation.

No. Variables Mean Mode

5. Difficulties in getting information regarding 12.9 2
properties

Based on the table, the respondents are disagreed with the difficulties in getting information
regarding of properties. This is because they can get the information through online either in
Sime Darby website, emails, call or messaging.

No. Variables Mean Mode

6. Undetermined property prices 13.1 3

Based on the table, the respondents are neither agree nor disagree about the undetermined
property prices. They can simply get the property price through Sime Darby website.
Furthermore, they can call customer service of Sime Darby and the staff will explain the
detail to them about the property prices that they have.
 No. Variables Mean Mode
7. Continue using the product or service 13.4 4

Based on the table, the respondents are neutral when using the product or service by Sime
Darby. Majority they really like it and want to continue use it because their service is good.

No. Variables Mean Mode

8. Recommend the product or service to family and 13.8 4
friends

Based on the table, the respondents are agreed to recommend Sime Darby product or
service to others. Especially to family members and friends because they have all the
facilities that consumer needed. Also, it can make the relationship strong between the staff
and regular consumer.

No. Variables Mean Mode

9. Check any updates regarding the new product or 13 4
service

Based on the table, the respondents are neutral to check updates regarding the new product
or service of Sime Darby. These is because probably they want to involved themselves. The
respondents are really delighted about their product or service.

No. Variables Mean Mode

10. Easy purchase through online banking 12 4

Based on the table, the respondents are consent with purchase through online banking. For
them, it is easy and can save more time by creating online purchases. They also very glad
about the progress made by Sime Darby.

No. Variables Mean Mode

11. Most townships are accessible and nearest to 13.6 4
major highways

Based on the table, the respondents are likely happy when most townships are accessible
and nearest to major highways. It will be easier for the consumer to use the highways. Sime
Darby is giving many benefits and advantages to their consumer to attract their attention.

No. Variables Mean Mode

12. Almost all townships are fully equipped with 14.5 4
facilities

Based on the table, the respondents are neutral when almost all townships are fully
equipped with facilities. They create this to build a good relationship with the consumer. The
consumer is happy and satisfied with the product or service that Sime Darby give to them.