X.

Monitoring and Control

Table 8 shows the monitoring and control of the activities

planned by the company. It includes the different actions and
ways how the in-charged teams of the company will monitor and
control the activities.

Action Plan Monitoring Control

Advertise on The Advertising Team The Advertising Team
National TV on both will monitor the TV will control the
GMA and TV5, 12 noon advertising campaign program by
until 7 pm by tracking key coordinating with
(See Appendix 1; performance the TV networks,
Agreement Documents) indicators (KPIs) ensuring the ads are
such as reach, scheduled correctly,
frequency, and and managing any
viewer engagement. changes or
They will analyze adjustments needed
audience feedback during the campaign.
and ratings data to
assess the
effectiveness of the
advertisements.
Create Brochures The Marketing Team The Marketing Team
which will include will monitor the will control the
the trendy products brochure creation program by setting
process by deadlines for each
overseeing the stage of brochure
design and content development,
creation stages. assigning tasks to
They will review team members, and
 drafts, gather reviewing the final
feedback from product before it
stakeholders, and goes to print.
ensure the final
brochures align with
the brand’s
messaging and
quality standards.
Run Social Media The Marketing Team The Marketing Team
Campaign on will monitor the will control the
Instagram and social media program by creating
Facebook campaign by tracking a content calendar,
engagement metrics scheduling posts,
such as likes, and managing
shares, comments, advertising budgets
and click-through on various social
rates. They will media platforms.
also use social They will regularly
media listening analyze campaign
tools to monitor performance and make
brand mentions, adjustments to
sentiment, and optimize results.
customer feedback.
Organize a Product The Marketing and The Marketing and
Launch Event which Production Teams Production Teams
will feature the new will jointly monitor will control the
products the product launch program by creating
event by overseeing a detailed event
various aspects such plan, assigning
as venue responsibilities to
preparation, guest team members, and
 management, coordinating with
audiovisual setup, vendors and
and event logistics. partners. They will
They will track conduct rehearsals,
attendee feedback, manage timelines,
media coverage, and and ensure a
social media seamless execution
mentions to evaluate of the event.
the event’s success.
Implement Influencer The Marketing Team The Marketing Team
Marketing Campaign will monitor the will control the
with famous social influencer marketing program by
media influencer campaign by tracking identifying and
the performance of selecting relevant
influencers through influencers,
metrics such as negotiating
reach, engagement, partnerships, and
and conversion managing influencer
rates. They will contracts. They will
also analyze provide influencers
audience feedback with campaign
and monitor social guidelines and track
media conversations their content to
related to the ensure it aligns
campaign. with the brand’s
messaging and
standards.
Conduct Customer The Marketing Team The Marketing and
Surveys and Feedback and Customer Service Customer Service
Analysis Team will monitor Teams will control
the customer surveys the program by
 and feedback designing the survey
analysis by questions,
collecting survey distributing the
responses, analyzing surveys to
customer feedback, customers, and
and tracking ensuring a
satisfaction scores. sufficient response
They will use survey rate. They will
tools and data collaborate to
analytics to analyze the survey
identify trends, data, identify
areas for actionable insights,
improvement, and and implement
customer changes based on the
preferences. feedback received.
Implement Email The Marketing Team The Marketing Team
Marketing Campaign will monitor the will control the
email marketing program by creating
campaign by tracking targeted email
email open rates, content, designing
click-through rates, appealing templates,
and conversion and managing the
rates. They will use email distribution
email marketing schedule. They will
software to analyze regularly review
campaign campaign metrics,
performance, segment A/B test different
the audience, and elements, and
monitor subscriber optimize the email
engagement and content and timing
unsubscribe rates. for better results.
 Participate in The Marketing and The Marketing and
Industry Trade Shows Sales Teams will Sales Teams will
jointly monitor the control the program
industry trade shows by selecting
by evaluating booth appropriate trade
traffic, lead shows, designing and
generation, and setting up the
attendee engagement. booth, preparing
They will track the promotional
number of qualified materials, and
leads generated, coordinating staff
conduct post-event presence. They will
surveys, and analyze establish goals,
feedback from booth measure performance
visitors and against those goals,
potential customers. and refine
strategies for
future trade show
participation.
Launch a Referral The Marketing Team The Marketing Team
Program which will will monitor the will control the
last for referral program by program by
tracking the number developing referral
of referrals program guidelines,
received, referral creating referral
conversion rates, tracking mechanisms,
and the overall and promoting the
impact on customer program to existing
acquisition. They customers. They will
will analyze ensure proper
referral data, tracking and
identify top rewarding of
 referrers, and referrals, as well
measure the as continuously
effectiveness of optimize the program
referral incentives. based on
performance.
Collaborate with The Marketing Team The Marketing Team
Influencers for will monitor the will control the
Product Reviews collaboration with program by
influencers for identifying suitable
product reviews by influencers,
tracking the reach establishing clear
and engagement of expectations and
influencer content, guidelines for the
monitoring audience reviews, and
feedback and managing
sentiment, and communication and
measuring the impact collaboration with
on brand awareness the influencers.
and product sales. They will also
ensure that the
products provided to
influencers are
aligned with the
brand’s messaging
and quality
standards.