DEPARTMENT OF INFORMATION

TECHONLOGY
2020-2021

Micro Project Report

On
“Mobile Shoppe Website”
Academic year: 2020-21

Program code: IF5I

Course: Entrepreneurship
Development
Course Code: 22032
Subject Teacher: Mrs. Suwarna Thakre
Group No: 19

ZAGDU SINGH CHARITABLE TRUST (REGD.)

THAKUR POLYTECHNIC
(An ISO 9001:2015 Certified Institute)
Thakur Complex, West to W. E. Highway, Kandivli (E), Mumbai – 400 101
(Accredited by: National Board Of Accreditation)
 MAHARASHTRA STATE
BOARD OF TECHNICAL EDUCATION
Certificate

This is to certify that:

ADHEESH SALIAN -15

RAJKARAN SHUKLA- 38

of Vth Semester of Diploma in Information Technology of Institute, THAKUR

POLYTECHNIC (Code:0522) have completed the Micro Project (Mobile
Shoppe Website) satisfactorily in Subject-( Entrepreneurship Development)
for the academic year 2020-2021 as prescribed in the curriculum.

Place: Mumbai

Date: ………………………

Subject Teacher Head of the Department Principal

 Mobile Shoppe Website
Rationale:

The idea behind this project is to understand the entrepreneurship skills embedded
within us and to bring out the hidden entrepreneurial traits inside us by coming up
with a business idea of our own and by countering various entrepreneurial aspects
that came in our way while making a complete ready-to-use business plan for our
business idea.

Aim/Benefits of Micro Project:

 Identifying our Entrepreneurial traits.

 Brainstorming to a perfect business idea that suits us.
 Making a report covering all aspects of Entrepreneurship.
 Developed a complete business plan
 Solved various problems raised while making a perfect business plan.

Course Outcomes Achieved:

a) Identify your entrepreneurial traits.

b) Identify the business opportunity that suits you.
c) Use the support system to zero down to your business idea.
d) Develop comprehensive business plan.
e) Prepare plans to manage the enterprise effectively.

Literature Review:

We visited various online websites to gather information about various other

enterprises and about some other young entrepreneurs to get the basic idea and the
steps required to establish a business of our own and to understand how we can
bring our business idea in reality. Some of the websites that we visited include,
acodez.in, www.startupindia.gov.in, www.wikipedia.com.
Actual Methodology followed:

Week Details of work Members Hours

1st Week of Group Formation. Adheesh 1
September Rajkaran
2nd Week of Discussion with guide. Adheesh 1
September Rajkaran
3rd Week of Selection and submission of Adheesh 1
September project topics. Rajkaran
4th Week of Discussion with Adheesh 1
September guide and finalize the project. Rajkaran
1st Week of Finalize project ideas. Adheesh 1
October Rajkaran
nd
2 Week of Gathered required information. Adheesh 1
October Rajkaran
rd
3 Week of Searched for different websites Adheesh 1
October of Same type. Rajkaran
4th Week of Brainstormed different aspects Adheesh 1
October of project. Rajkaran
1st Week of Performed SWOT analysis. Adheesh 1
November Rajkaran
2nd Week of Designed Vision and Mission Adheesh 1
November statements. Rajkaran
3rd Week of Defined short and long term Adheesh 1
November goals. Rajkaran
4th Week of Found out agencies that help for Adheesh 1
November business setup. Rajkaran
5th Week of Prepared a report of Technical Adheesh 1
November and Financial feasibility. Rajkaran
1st Week of Prepared Market strategy for Adheesh 1
December our business idea. Rajkaran
2nd Week of Planned future scope of our Adheesh 1
December business plan. Rajkaran
3rd Week of Prepared a presentation Adheesh 1
December consisting of all the above Rajkaran
aspects.
Actual Resources Used:

Sr no. Name of Resources Specifications Qty Remarks

1 Desktop 4 GB RAM 1
2 Laptop 8 GB RAM 1

Skills developed/Learning Outcomes:

a) Entrepreneurial skills.
b) Preparing a business plan.
c) Finding out our own resources.
d) Project building.
e) Problem solving.

Applications of this Micro project:

With the tremendous rise in the technological trends and boom in the e-commerce
industry, sooner or later, e-commerce industry will be the one that all the
entrepreneurs will look forward to and seeing this scope and keeping that in mind,
we decided our business plan related to that industry. Our business idea will provide
all the customers with the best quality products at tremendously low rates.
Output of Micro Project:
 ACKNOWLEDGEMENT

This acknowledgment transcends the reality of formality when we would like

to express deep gratitude and respect to all those people behind the screen who
guided, inspired and helped us for the completion of our project work.

This project would add as an asset to my academic profile. We express our

sincere gratitude to our respectful Principal Dr. S.M. Ganechari for enabling us
to make use of laboratory and library facilities liberally, that helped us a long
way in carrying out our project work successfully.

We consider ourselves lucky enough to get such a good project. This project
would add as an asset to my academic profile. We express our gratitude to the
help of the Head of the Department of Information technology, Mrs.Suwarna
Thakre, for her constant supervision, guidance and co-operation throughout the
project and she was also our project guide (Subject Teacher). We extend our
sincere gratitude to our parents who have encouraged us with their blessings to
do this project successfully.

Finally we would like to thank to all our friends, all the teaching and non-
teaching staff members of the IF Department, for all the timely help, ideas and
encouragement which helped throughout in the completion of project.
 Content

Sr Topic
no.
1 Introduction
2 Vision & Mission Statement

3 SWOT Analysis

4 Short & Long Term goals

5 Financial & Government agencies for business Set-up

6 Financial & Technical Feasibility

7 Marketing Strategy

8 Conclusion

9 Future Scope

10 References
 INTRODUCTION
An e-Commerce website is an information technology method in which traders,
businesses/distributors/marketers can sell products/services and the customer can
purchase on that website electronically by using the internet on the mobile and
computer.
The e-Commerce website means the group of HTML web pages and that is created
to market/sell information/products/services.
E-business applications turn into e-commerce precisely, when an exchange of
value occurs. Digitally enabled transactions include all transactions mediated by
digital technology and platform; that is, transactions that occur over the Internet
and the web.
An e-Commerce website is an information technology method in which traders,
businesses/distributors/marketers can sell products/services and the customer can
purchase on that website electronically by using the internet on the mobile and
computer. It means an e-commerce website is an online shop. e means electronic.
Commerce means business. The website means the group of HTML web pages and
that is created to market/sell information/products/services.
From a bigger perspective, every website on the internet is an e-Commerce
Website. It can be the platform, it can be a marketplace, it can be a portal, it can be
apps, it can be an entertainment website, shopping website, online courses website,
and online degree college.
 VISION & MISSION STATEMENT
 Vision Statement for our Startup:
"Our vision is to be earth's most customer-centric phone selling company where
customers can find and discover any Mobile phones they might want to buy online,
at the lowest possible prices."

 Mission Statement for our startup:

“Our Mission is to make our website the no. 1 website in this world for anyone
who wants to buy a smartphone, by providing the best customer services and
experience and the best quality products.”
 SWOT ANALYSIS
Business Idea – Mobile Shoppe Website.

Strengths:

1. Sales of Smartphones with Internet capability booming.

2. Many Marketers, Publishers and Retailers recognizing need for
Mobile presence.
3. Ideal website for comparing and buying the most suitable smartphones
as per one’s need.
4. Providing products at comparatively low rates by reducing the cost
required for development and maintenance.
5. Providing user-friendly interface for better user experience.

Weaknesses:

1. Infrastructure costs will be an overhead.

2. Bearing the costs of advertisement.
3. Not having tie-ups with big mobile brands at the beginning.

Opportunities:

1. Growing number of mobile user base.

2. Increasing number of telecom industries.
3. Scope of tying up with multiple brands..

Threats:

1. Increasing Competition in the industry.

2. Chances of frauds and scams.
 SHORT & LONG TERM GOALS

Following are sets of short term, medium term and long term goals:

Short Term Goals –

Daily Goals:

 Hold a 15-minute AM strategy meeting every morning.

 Make 200 calls between 8 a.m and 8 p.m.
 Convert 15 of those contacts to appointments or sales.
 Schedule a 15-minute PM strategy meeting every afternoon.
 Adjust calling to ensure 15 conversions out of 100 for the day.

Weekly Goals:

 Review 10 resumes.
 Set appointments to conduct interviews.
 Record weekly sales data totals.
 Monthly Goals.

Quarterly Goals:

 Generate quarterly report.

 Send tax payments.
 Review previous year's same-quarter performance versus this year's data.
Annual Goals:

 Generate annual report.

 Plot data to determine trends.
 Print trend data from prior and current year.
 Plot data for past five years (if you've been in business that long).
 Identify trends.
 Hold a brainstorming session to generate solutions.

Medium Term Goals:

 Reduce turnover by 15 percent in each of the next four quarters.

 Use suggestive selling to increase the total value of each sale by 10 percent
by the end of the current fiscal year.
 Send a service quality survey to every customer within 30 days of their first
contact.

Long Term Goals:

 Become the industry leader in your field with brand-building, retention and
recruitment.
 Form partnerships with local school systems to increase job-readiness of
new graduates (community-building).
 Increase your company's investment of time, money and resources in the
local community by 5 percent per year for the next five years.
 Invest 1 percent of profits in combating preventable diseases in supply-chain
communities.
FINANCIAL & GOVERNMENT AGENCIES
FOR BUSINESS SET-UP

Financial Agencies:
 HDFC Bank Ltd
 ICICI Bank Ltd
 Standard Chartered P.L.C
 State Bank of India
 J.P. Morgan and Company

Government Agencies:
 MUDRA
 NABARD
 Startup India Seed Fund
 Ministry of Skill Development and Entrepreneurship
 ASPIRE
 FINANCIAL & TECHNICAL FEASIBILITY
A financial feasibility study projects how much start-up capital is needed, sources
of capital, returns on investment, and other financial considerations. It looks at how
much cash is required, where it will come from, and how it will be spent.
 Resources and equipment needed for an e-Commerce startup.
 Hiring a team and finding vendors.
 Obtaining insurance and permits for an e-Commerce startup.
 Choosing an integrated payment solution.
 Marketing.

A technical feasibility study assesses the details of how you intend to deliver a
product or service to customers. Think materials, labor, transportation, where your
business will be located, and the technology that will be necessary to bring all this
together. It's the logistical or tactical plan of how your business will produce, store,
deliver, and track its products or services
Following are the list of languages that will be used for making our website as
per our business Idea :

 PHP
 SQL
 HTML
  JAVASCRIPT
 CSS
Following are the list of resources/frameworks that will be used for making
our website as per our business Idea :
 MySQL database
 node.js
 Git
 jQuery
 Ajax (asynchronous JavaScript and xml)
 Bootstrap
 MARKETING STRATEGY
Following are the list of marketing strategies that can be used for my chosen
business:
 Upsell my products
 Integrate Instagram
 Reduce abandoned carts
 Launch a Facebook store
 Send wishlist reminder emails
 Capture more email subscribers
 Improve my email campaigns
 CONCLUSION
E-commerce is continuously progressing and is becoming more and more
important to businesses as technology continues to advance and is something that
should be taken advantage of and implemented. From the inception of the Internet
and e-commerce, the possibilities have become endless for both businesses and
consumers.
By using electronic technology through the internet, it achieved
More competitions, more marketplaces, faster transactions, and more advanced
technologies to make activities between customers and producers more active.
We as customers and internet users are responsible to keep our e-commerce
healthy and safe so that e-business can be more reliable in the future.
 FUTURE SCOPE
E-commerce has bloomed over the years and is one of the fastest-growing domains
in the online world.
In India, people prefer shopping online these days rather than having to visit the
physical store. The payment features that are smart and secure as well as the cash
on delivery (COD), which makes the payment, even more, safer with hassle-free
shipping, easy returns and reach out.
The scope of e-Commerce Business in India is undoubtedly going to increase year
after year. A recent report by the Internet and Mobile Association of India shows
that a fast-paced growth of around 50% is to be expected in the coming five years.
The primary attribute of this growth is undoubtedly the rise of 3G/4G mobile
internet users and a large number of smartphone users because the same mobile
commerce is expected to change how business transactions happen in India.
The scope of e-Commerce business is turning out to be more famous day-after-day
according to the market demand. And this requirement is generating innovations
worldwide focused on delivery time, ease of transactions and several features
served by e-Commerce businesses, for example, drone delivery or artificial
intelligence.
This article is focused on scope, future, application and various critical factors for
the growth of the e-Commerce business scope in India.
 REFERENCES
 acodez.in
 www.startupindia.gov.in
 www.wikipedia.com