CROWDFUNDING STRATEG

TEMPLATE
(FREE version 1.2)

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#NAME? Crowdfunding Planning Template
you have a good
idea about how
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this template
Status Task(contact details
on the bottom
bar, delete the
row when using Pre Campaign
for your
Task Status projects)
Research your audience (who, why and where)

5. If you like this

Task Status Legaltemplate, please
matters (bank account and legal structure)
share

Task Status Get your team

Cheers together
and
happy filming!

Task Status Research and choose the platform

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Filmsourcing -
Task Status Decide on a realistic
"Amazing thingsgoal
should be easier
to find"
Task Status Brainstorm campaign ideas with your team
*************
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Task Status Build a timeline

Task Status Research your community and its online activity

Task Status Start growing your online and offline communities

Task Status Research potential partners

Task Status Research potential press connections

Task Status Research potential networks

Task Status Hone your campaing pitch (what, why and to whom)

Task Status Test your pitch

Task Status Create a budget

Task Status Collect campaign media (images, videos)

Task Status Determine perks

Task Status Test your perks with the target audience

Task Status Produce your pitch video

Task Status Test the video with your target audience

Task Status Prepare a publishing plan for the campaign

Task Status Get your team to evaluate their availability

Task Status Prepare press releases / an EPK Website

Task Status Contact your networks to secure a 20-30% seed investment

Task Status Start soft launch (if applicable)

Campaign Launc

Task Status Press release about the launch

Task Status Keep growing your network

Task Status Launch your email campaign

Task Status Weekly email campaigns

Task Status Analyze and tweak perks

Task Status Thank your supporters

Task Status Daily campaign updates (interviews, behind the scenes...)

Task Status Keep your partners informed about the campaign

Post Campaign

Task Status Inform supporters about the campaign results

Task Status Deliver perks

Task Status Send a post campaign press release

 Open tasks 0

Assigned to Assigned to Deadline

Pre Campaign
Campaign Launch

Post Campaign
 © 2014 - Filmsourcing

Notes

EXAMPLE NOTE... Change the dropdown options from the "template

options" sheet (hidden). Hover over the logo icon for more info.
Happy filmmaking!!
#NAME? Team Contact List

Name Role

John Doe 1

Jane Doe 2

John Doe 3

Jane Doe 4

John Doe 5

Jane Doe 6

John Doe 7

Jane Doe 8

John Doe 9

Jane Doe 10
Availability h/week Social Media Link Reach

© 2014 - Filmsourcing
 Email Phone

g
Notes
 Publishing Plan
#NAME?

Perk Price Perk Cost Sales Goal Perk Name

10 3 250 An ass print print of our main actor John Doe

 Perks Total (cost deducted) 1750

Chars Short Description Chars

Who wouldn't want an ass print or our main actor John! With the
45 115
potential DNA sample, you can clone you own J.Doe!

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0
0 0

0 0

0 0
 © 2014 - Filmsourcing

Tested Yes / No Notes

This would most probably be very bad perk so don't copy

no this... It's 2am and I am creating this form :)
Cheers, Sami
© 2014 - Filmsourcing
 Publishing Plan
#NAME?

Monday
WEEK
Focus Social channels Social channels Email

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Week 7

Week 8

Week 9

Week 10

Week 11

Week 12
 Week 13

Week 14

Week 15

Week 16

Week 17

Week 18

Week 19

Week 20

Week 21

Week 22

Week 23

Week 24

Prepared by
 Tuesday Wednesday

Social channels Social channels Email Social channels Social channels

ednesday Thursday Friday

Email Social channels Social channels Email Social channels

© 2014 - Filmsourcing
 Friday Saturday

Social channels Email Social channels Social channels Email

 © 2014 - Filmsourcing

Sunday

Social channels Social channels Email

 Publishing Plan
#NAME?

Checklist sheet Team sheet

Status Roles

Task Status PR manager

Open Researcher

Assigned Social media

In Progress Social media manager

Done Spokes person

Campaign Strategist
 Perks Sheet

Availability Pricing

5 10 10%

10 25 15%

15 50 20%

20 100

25 500

30 1000

35

40
General Publishing Plan

Focus

yes Building network

no Reaching out to press

Reaching out to partners

Campaign status updates

New perks

Preparing perks
 © 2014 - Filmsourcing

Social Media Email

Social channels

Facebook Friends & Family

Twitter Partners

Instagram Press

LinkedIn Supporters