Master Business Administration MBA

Project of Business Plan

Golden Mar Motel +Hall + Restaurant – Sweets +Catering + Games

Name: Ahmad Khaled Suleiman

 Golden Mar
Motel

‫ﻏﻮﻟﺪن ﻣﺎر ﻣﻮﺗﯿﻞ‬

Table of Contents
Introduction…………………………………………………………………….. 4
1 – Executive summary……………………………………………………………..6
1.1 – Objectives…………………………………………………………………….. 8
1.2 – Mission………………………………………………………………………... 9
1.3 – key success……………………………………………………………………..9
2 – Company summary…………………………………………………………… 10
2.1 – Company History…………………………………………………………….10
2.2 - Company Ownership: ......................................................................................... 13
3 - Product & Services……………………………………………………………..11
4 - Market Analysis Summary…………………………………………………… 12
4.1 - Market Analysis………………………………………………………………. 12
4.2 - Market Segmentation…………………………………………………………. 13
4.3 - Target Market Segment Strategy……………………………………………...14
4.4 - Service Business Analysis…………………………………………………….16
4.4.1 - Competition & Buying Patterns…………………………………………....16
5 - Web Plan Summary: .............................................................................................. 19
6 – SWOT Analysis:.................................................................................................... 19
STRENGTHS ................................................................................................................. 19
WEAKNESSES ............................................................................................................. 20
OPPORTUNITIES ......................................................................................................... 17
THREATS ...................................................................................................................... 21
6.1 - Competitive Edge: ............................................................................................... 21
6.2 Marketing Strategy plan: ..................................................................................... 21
7 - Management Summary: ............................................................................................................24
7.1 - Personnel Plan: ...................................................................................................... 25
8-Financial plan:............................................................................................................. 25
8.2 Break-even Analysis: ............................................................................................. 29
Projected Profit and Loss 31 – 12 – N: ..................................................................... 31
Projected Cash flow 31 – 12 – N…………………………………………………... 29
Projected Balance sheet 31 – 12 – N………………………………………………..31
Ratios 31 - 12 – N…………………………………………………………………...32
 Introduction:

Lebanon is a first-class tourist and has from the tourism excellence what it takes to be at the
top tourist attractions in the Arab world and internationally as well, based on its components to
the natural beauty and mild climate and the legacy of a cultural tradition and awareness of
tourism is rooted in the Lebanese citizen known for his generosity and laugher and is ready to
receive guests and treating the delegations and the introduction of the fun and joy to their hearts,
not to mention the characteristic of the kitchen and deservedly famous Lebanese cuisine and
traditional heritage of diversity also offers excellent dishes all the East and West.

Lebanon is a tourism in the four seasons are winter rice area that is rich in natural and
historical sites of many major center for skiing on snow ski lanes where there are frequent and
natural area reserves by the snow about five months.

In summer, the mountain area full of beautiful resorts and centers of the summer the famous
and attracts every year hundreds of thousands of tourists, especially the Arabs, with renewed
season summer annual festivals and celebrations and other events entertainment and fun, all
served by the structure of tourism full everything that meets the desires and tastes of tourists and
holidaymakers from north to south of the crowded cities, towns, and wasted Lebanon sites,
beautiful natural and historical monuments of old, and all sorts of attractions with tourism
services ancient and modern, where to find the tourist the most luxurious hotels and resorts,
restaurants, casinos, theaters and cinemas with support services developed as services of
communication and limousine transportation services in addition to the availability of the latest
sports facilities, medical and cultural in the multi luxury shopping centers.

Years Incoming tourists

1995 450000
2000 472000
2003 1016000
2004 1278000
2005 1140000
2010 2351081
2011 2001811
2500000

2000000

1500000
Incoming tourists
1000000 Years

500000

0
1 2 3 4 5 6 7
 1-Executive Summary:

My Business Plan Project Is a Motel in the area of alquamouaa it is district from Akkar,
where the deprivation dominates this developing region. This region is located to the east of
Fneideq several areas and is bordered to the south-west and the villages of Tache3, Memne3
and Bazbina and the south-eastern villages of Akkar elaatika, Hermel, Kobayat, Akrum and
other several areas …

And about 36 km2 square for Halba and 61 km2 square of Tripoli and 146 km2 from the
capital Beirut. Can be accessed via Beirut - Tripoli - Brkael - Alquamouaa. Also related through
the spacious by Akkar across Rahba, Akkar el Atika and chakdouf and Tache3 and
Kobayat. This is what we mean by it can be accessed easily.

Concentrated Club to attract the highest possible degree of foreign tourists and Arabs as well
as school students, high schools and universities and public holidays in all seasons. So that
Alquamouaa rich trees majestic such as cedars, fir and fresh water in the winter wearing a
uniform white (snow on the mountains), so it is fun for skiers, and is characterized by moderate
climate in summer and snowing in winter, as it becomes easy Alquamouaa natural lake reflected
the image of the surrounding mountains, which confer on the site magic special. In order to
reduce the marginalize of the region and development of tourist. I am studying the Feasibility
study of this area to build Club.
 (1) Hall
Green Park

(2) Room of
skiing and
playground
(3) Bar and city land and
Swimming water land (4) Motel
pool + Mountain
Restaurant & Fir
Catering

Which consists of two floors on the first floor consists of reception, queries,
administrative divisions, Hall and restaurant for the joys in any occasion’s events and
wedding (Green Park).
Large hall designed and equipped to build all the events and weddings as a whole is
equipped with the latest sound and lighting and restaurant to enjoyed delicious food and
sweets east and west.

Hall playground city land and water land the rent of the fun games from the Master Park -
Sidon, Lebanon: A water park is an amusement park that features water play areas, such
as water slides, splash pads, spray grounds (water playgrounds), lazy rivers, or other
recreational bathing, swimming, and bare footing environments. Water parks in more
current states of development may also be equipped with some type of artificial surfing or
body boarding environment such as a wave pool or Flow Rider.

Evolution of water parks:

Water parks have grown in popularity since their introduction in the late 1940s and early
1950s. The United States has the largest and most concentrated water park market, with
over a thousand water parks and dozens of new parks opening each year. Major
organizations are IAAPA (International Association of Amusement Parks and
Attractions) and WWA (World Water Park Association) which is the industry trade
association.

Water parks emerging from spas continue to more closely resemble mountain resorts as
they become four-season destinations-for example, Splash Universe Water Park Resort, a
member of the World Water Park Association, is themed to match the community in
which it is located. The theme is intended to enhance the communities' destination
appeal. Therefore, the amusement and leisure time industry is becoming more
concentrated as winter sports are becoming commonplace themes in summertime water
rides. A process of concentration can be observed in the hybrid segments of theme-,
amusement-, and water parks. Some water parks are more spa-oriented; e.g. Schwaben
Quellen, a member of European Water parks Association (EWA) has no water slides, but
instead has many saunas, steam rooms, "adventure showers", and relaxation-oriented
water play areas.

In the 2000s, an effort was made to reduce long waiting lines by introducing conveyor
belts to lift passengers or use water jets.

A unique feature at a water park is ice skating. Deep River Water Park in northwestern
Indiana features ice skating thanks to cooling pipes that were added under their massive
plaza during a recent expansion.

Indoor water parks

The first-ever indoor water park was built in Edmonton, Alberta, Canada in 1985 at the
West Edmonton Mall as part of the $1.2-billion-dollar Phase III expansion. Called World
Water park, is the world's second largest indoor water park, over 217,800 sq ft
(20,230 m2) in size. It includes the world's largest indoor wave pool, waterslides of
varying degrees, tube rides, bungee jumping, and hot tubs. Tropical Islands Resort
(Germany) with an area of 66,000 m² (710,000 sq feet) is currently the largest indoor
water park in the world.

With 5 indoor water parks, Wisconsin Dells, Wisconsin, is recognized as the "Water Park
Capital of the World." It showcases several of America's largest indoor and outdoor water
parks (see Noah's Ark Water Park). Indoor water parks in Wisconsin Dells debuted in
1994 after the Polynesian Resort Hotel built the first one in the U.S. The success in
extending the tourist season and turning water park resorts into vacation destinations has
resulted in tremendous industry growth. Usually resort hotels featuring massive indoor
water parks that are often reserved exclusively for overnight guests, companies like Great
Wolf Resorts/Great Wolf Lodge and Kalahari Resorts have branched out from their
origin in the Dells to open new locations around the country. Mt. Olympus Theme and
Water Park (formerly Family Land) is another huge water park in the Dells.

The largest indoor water park in the UK is Sandcastle Water Park in Black pool, England,
which opened in 1986.

There are many water parks in Southern Europe where the climate suits a long season.
For example in Portugal on the Algarve there are three main parks - Aqua land, Aqua
show and Slide and Splash.

Water play areas

Water play areas are similar to water parks and include urban beaches, splash pads, and
smaller collections of waterslides in many hotels and public pools. For example, the
Delta Chelsea hotel in Toronto features a four story waterslide called the "corkscrew".

Room equipped with the ski is leased by the amateur skating: A winter sport is a sport
which is played in winter. Most such sports are variations of skiing, ice skating and
sledding. Traditionally such sports were only played in cold areas during winter, but
artificial snow and ice allow more flexibility. Common individual sports include cross-
country skiing, Alpine skiing, snowboarding, ski jumping, speed skating, figure skating,
luge, skeleton, bobsleigh and snowmobiling. Common team sports include ice hockey,
curling and bandy. Winter sports often have their own multi-sport tournaments, such as
the Winter Olympic Games.

Processing Bar, Swimming Pool + Restaurant & Catering.

On the second floor we are the motel (mountain fir).

In this motel we are 10 deluxe rooms and suites:
All our guest rooms & suites are equipped with cable TV in room, safety deposit box,
international dialing, hair dryer, mini - bar and high range of room amenities
and Jacuzzis.
Laundry rooms and steam cleaning with the room services.
Ground floor parking for more than 250 cars.
This project is company of partnership: an association of 2 or more people who co-own
a business for the purpose of making a profit.
The advantages of partnership:
 Easy to form.
 Division of labor & management responsibility.
 Can use ideas & plans of more than one person.
 Specialized skills available from individual partners.
 Can raise more capital since good credit may be available.
 Obtains financial resources from more than one person.

The disadvantages of partnership:

 Limited life.
 Unlimited liability for debts of the firm.
 Each partner is responsible for the acts of every other partner.
 An impasse may develop if the partners become incompatible.
 Death of any one of the partners terminates the partnership.
 A partner can’t obtain bonding the acts of the other partners.

This project Consist by 2 peoples: Ahmad Suleiman and Mohammad Kabbra and these
peoples have experience of more than 5 years in management, accounting, and finance.
We have a job complete the project & the distribution of the profits equally between us
after the commencement of employment each year.
Expected rate for three years of profit

1.1- Objectives:
The basic need for project management and access to the highest possible visitors and
enjoy the entertainment and breathtaking natural scenery. Through it is a high profit.
 Take advantage of the opportunity excellent location and the lack of competitors
in this particular region.
 To maintain close control of operations, costs and cash flow through unwearied
management which needs to create a luxury full to its clients and its customers.
 Test a statistical study by asking clients and customers about the project before we
start and whether it is access to their satisfaction.
 After completion of the project we should be putting the advertising
from the opening of the hotel in magazines, newspapers, billboards on the roads
And media screen in order to know all the people Club in order to reach a large
number of customers to the place of celebration we organized in the month of May
of the spring.
 To maintain food prices less than 40% of food revenue.
 Maintain total beverage costs below 30% of beverage revenue.
 Access to the highest possible expected profit in the third year is $ 1000000
according to our study of the project.

1.2 – Mission:

The Motel in a beautiful area for a very unique experience unparalleled in the lives of
many people’s for recreational tourism in the mountainous areas and visit Motel in
alquamouaa to enjoy skiing and she has a day or several days in Motel for recreation
and entertainment for themselves.
 We offer the highest quality of entertainment in a variety of rooms and a
banqueting room for happy occasions.
 We believe the necessary facilities to all customers in all occasions to increase
their visits to achieve our goal of that which is to achieve the highest possible
profit.
 We provide high quality facilities and a wide variety of dishes and good qualities
are being prepared by a specialist cooking in the restaurant.
 We provide the highest levels of quality and customer service through highly
trained staff.
 We want our customers to have more fun during their free time.
 We provide unique facilities and attention to all customers to be satisfied with the
performance of the investigator.
 We want to be one of the most leading companies in the entertainment business in
Lebanon.
1.3 – Key Success:

 Management of financial resources to increase profits by reducing operating costs.

 Management of people with experience.
 Create the effect of entertainment unique. Increase the number of repeated
customers.
 Target marketing through various advertising channels. Barriers to market entry
because of the uniqueness of the facilities.
 Secure funding.
 Maintain and increase repeat referral networks to generate new sales.
 Improve efficiency of operations.
 Offers competitive prices in the services.

2- Company Summary:

This Motel is funded by a team consisting of 2 persons, the project is funded by them
with a capital = $ 120,000 divided equally between them.
This company is seeking through the capital lease of the building and park in which
Swimming pool and start work immediately so that they can invest their money in new
projects.
This Club is located in the middle between several regions of Akkar, away about 36 km2
square for Halba and 61 km2 square of Tripoli and 146 km2 from the capital Beirut.
Making it more attractive for people and tourists, students, schools, colleges and
universities in the ceremonies and public holidays, which recreate and in scenic and
recreation and fun in the ski and spend time in the comfortable Motel and owners
wedding a special type of service the organization of the room for them to be Your
wedding in a dream.

2.1 - History of the company:

In a spot of 2 owners Ahmad Suleiman and Mohammad Kabbara whose agreed

between them on the open Motel in Alquamouaa in the area and spoke in all the details
was an outline of the project through capital = $ 120000 divided equally between them
And the rent is based on the former building of the resort has been restored and is
composed this Motel by Room of Ski has all the tools of the rented of all skiers.
Hall Wedding green park and equipped with all the lighting equipment, audio and
simplified to all who wish to do For your wedding In the beautiful scenery (fir forests,
waterfalls ...) and the relaxation and comfort in Motel Mount fir equipped rooms and a
large family with high quality and Jacuzzi, and enjoy playing in the hall In playground
city land and water land. We say that we offer all the fun and joy for all, could you come
to a high position of success and profit. We expect that, God willing.

2.2 - Company Ownership:

In a spot of 2 owners Ahmad Suleiman and Mohammad Kabbara have intended to

invest to start building the first project of its kind in the Alquamouaa which is a Club.
All a person has knowledge of management by gaining a degree in Business
Administration in University of technology and applied sciences Lebanese – French
Ahmad Suleiman continue your Masters in Business Administration in the University of
technology and applied Sciences Lebanese French ULF and
work in the the real estate company in the kingdom of of Saudi Arabia.
Mohammad Kabbara continue your Masters in Business Administration in the University
of technology and applied Sciences Lebanese French ULF and
work in the the real estate company in the kingdom of of Saudi Arabia.
The 2 peoples we are knowledge and expertise for more than 5 years in Business
administration, which is the main point to start the project of Business plan.

3 - Products and Services:

We will provide the amenities and entertainment the following:

* 10 rooms in the Motel (mountain fir) equipped with tools and Jacuzzi.
* Wedding hall and a restaurant Catering (Green park) capacity of more than 1000
people satisfy all tastes to enjoy the night life happy equipped with the latest sound and
lighting techniques.
And providing the delicious food and the east and wets sweets types.
* Hall is equipped with games for entertainment playground city land and water
land to enjoy playing and fun for adults and children.
* Ski room where all the tools for skiers.
* Bar and swimming pool for amateurs swimming.
* Parking for more than 250 cars.
4 - Market analysis summary:

The Motel has a wide range of young people and tourists, the market targeted.
Is a unique facility for entertainment with dancing and music along with the bar and
Swimming pool and the hall restaurant, Motel to attract young people living in the local
area and surrounding areas along with visiting tourists. Because the area is an area
Alquamouaa challenge in many areas of Akkar and away about 36 km2 square for Halba
and 61 km2 square of Tripoli and 146 km2 from the capital Beirut.
And students can schools and high schools and universities to access easily accessible via
Beirut - Tripoli - Brkael - Alquamouaa. Also related through the spacious by Akkar across
Rahba, Akkar el Atika and chakdouf and Tache3 and Kobayat.
It is through this can be declared Club.
In all universities and schools and high schools and in magazines and newspapers and
through our distance we can see the success of the project. Also related through the
spacious of Tache3, Memne3 and Bzbena and the south-eastern villages of Akkar el
Atika, Hermel, Kobayat, Akrum and other areas of several…
It is through this can be declared Club in all universities and schools and high schools
and in magazines, media screen and newspapers and through our distance we can see the
success of the project.
4.1 - Market Analysis:

Entertainment in the area Alquamouaa in Akkar, located Club Next to

several regions of Akkar and close to schools, high schools, colleges and universities in
This region.
Because Alquamouaa of scenic areas and proximity to areas and schools and high
schools, colleges and universities makes easy to access into the market from this region
and this Club.
Through target advertising in schools, high schools, colleges and universities and
in newspapers and magazines, Brochures, Media Screen.
Because Alquamouaa is in a mountainous area of beautiful areas and related to the capital
of Beirut and Tripoli. So these reason to increases the proportion of the project.
4.2 - Market Segmentation:

The target market can be divided in the following 4 categories:

College Students:

The proximity of this Motel schools and high schools, colleges and universities of the
region can Alquamouaa attract them to this region to spend a spring vacation or any other
holiday and do a day or several days entertaining and she has staying the night, joy and
dance. This is the main theme on which to build the project. And must provide them with
full facilities to be joyful and happy in your picnics. This is a topic that we hope is to
attract the highest possible integral market of students and the like between the ages of 18
and 26 years old, male and female. Who will be interested in exploring new nightlife
entertainment during their young age.

Single Young Business Professionals:

Here are targeting professionals and young entrepreneurs in our region who are between
the ages of 25 and 20 years old. Who have work and there is no long have
the never comfort. In the rest resort to Alquamouaa quarterly and
Club to spend enough time to tend and fun, recreation and play and spend the most
enjoyable times in dance and relax in the suite of Motel they were enjoying in
their lives when they work to relax for your body in this areas.
Married Couple:

Here, the bride and groom are targeting people aged between 25 and 30 years for your
wedding in the hall (Green Park) and enjoy the ease and comfort to them to be your
wedding from A to Z Your wedding from A to Z and she has the night at
the Pavilion Weddings in the motel.
The second phase People and married couples between the ages of 30 and 40, who have
one or two children or do not have any children and children targeted for this
entertainment. People in middle age have a sound financial income, and will be interested
in spending the holiday weekend. A nightclub under the title of Broadway, Akkar and
Green Park, under the theme restaurant motel Mountain fir will attract these people to
enjoy weekends and holidays, which generates enough profit for the company.

Tourists / Vacationers:

Alquamouaa area is one of the important tourist areas for visitors from other countries, as
well as international tourists. This group of people is interested in getting a unique
experience by spending more money. Golden White club offers multi-level dance, music
and entertainment with a variety of entertainment and the games and the concert hall,
taste, and ski club. And can easily attract tourists to the facility by creating vacation
packages with different agencies, airlines and intermediaries to help local tourism. Can
range between the age group 25-40 for tourists.
The following table shows data on the different age groups to attract visitors to the
Golden White Club.

Age Group Estimate

20 to 24 years 372,591
25 to 34 years 899,618
35 to 44 years 911,494
4.3 - Target Market Segment Strategy:

Market is divided on the basis of age and lifestyle of each group. The market is also
divided into different categories to target different types of promotions and advertising
appropriate to each segment of the People in the target market.

College Students:

The aim of this fragmentation for students aged between18 to 26.

Students are more interested in dancing and entertainment. And the presence of a large
hall where the dancing is done in time and enjoy the holidays and spend some quality
time in skiing in the winter break. Opportunity to make a profit through the organization
of the full caravan or a simple ceremony can invite all the students of schools, high
schools, colleges and universities on a holiday to enjoy the dancing, entertainment, and
enjoy the wonderful scenery and beautiful.

Single Young Business Professionals:

The aim of this division of the professional work of young people aged between 25 and
40. Will be interested businessman in the management of the business parties, client
meetings, client entertainment and social activities of other unique entertainment venues.
Compared with the students, and this segment more likely to spend money on leisure
activities for night life. And can attract this market segment with the companies’ target
promotional and corporate tie-ups for dinner promotional and recreational activities.
Perhaps the big concert on the day of failure managers to enjoy dancing and
entertainment. And will be marketed to this target market through advertising and
promotional campaigns to targeted companies.

Married Couple:

This division is for people aged 25 and 40 years of Bride and Married interested in
doing weddings in a hall (Green Park).
And she has a good time to upgrade, play and recreation and fun. All of this is the
weekend to do by relaxing and comfort in an atmosphere of nature milking.

Tourists & Vacationers:

This market is aimed at people who visit this region from other parts of Lebanon and the
States rather sister. Akkar Alquamouaa area has more than 250,000 tourists a year, about
150,000 of whom are adults in our target ranges.
This market is always looking for the best entertainment venues, and will be willing to
spend more time and money to this unique recreational Clubs. And can be for the age
group targeted for this market varies between 20 to 40 years. Most tourists are interested
in all kinds of topics they will get a different experience by visiting a nightclub in
different subjects. And can attract the target market through the promotion of selective
advertising through travel agencies. It can also attract tourists through advertising to a
large plate placed near the airports and hotels with package promotions.

4.4 - Service Business Analysis:

Entertainment in the entertainment industry in the night a

Golden White club in Al Quammouaa, along with specialized companies and restaurants.
Entertainment industry is growing exponentially every year, making very good profits for
companies. Major competitors, a restaurant and nightclub in small and large restaurant
chains, and other adult entertainment centers in the vicinity of the Akkar region.
Lebanese Census Bureau report shows that the industry such as these clubs make a $
1000000 dollars of revenue in the third year of the project, this is what makes us care
about such projects, which make full profit of the company.
4.4.1 - Competition and Buying Patterns:

Owners of the company compete against other local nightclubs and Motel, but also
against the sports clubs and mini-golf, rock concerts, bowling, restaurants. We compete
on the disposable income and leisure time to our potential customers will not only spend
elsewhere. However, once a potential customer decides they want to go out to eat or to go
dancing or listening to music, and we most closely compete with similar types of
companies: other restaurants, and nightclubs, places of concerts. Challenge both to
encourage them to choose the activities that we offer, and then for the preferential
selection of Club more options are smaller and less unique.
Turbid region has hundreds of thousands of adults, age 21-40, who were attending a
concert or out to a nightclub at least once a month. We only have to encourage customers
to come to our place, but to choose this type of entertainment over the quieter ones. Night
life in the entertainment industry, and make the people about the options based on return
visits to the quality of the environment and experience, along with drinks and food. We
should be able to compete in price enough to attract a wide range of customers.

5 - Web Plan Summary:

The three investors create a company unique to the site Golden White club in
alquamouaa. The site will provide all the information about the company, directions to
the facility, and timing, and different themes and other details of the recreation site also
allows people to make an online reservation for private parties and dinner. Will create
site promotions that target students of different schools, high schools, colleges,
universities and other net savvy customers.

6 – SWOT Analysis:

6.1- STRENGTHS:

 It will be a unique quality in the area Club in the Akkar region, near waterfalls
and forests Alquamouaa.
 Hall of occasions and can accommodate weddings for 250 table will be in the big
outdoors and adjacent to bar and Swimming pool, Hall and skiing, which is ideal
for most occasions, weddings, and weddings.
 Ski room where there are all the tools for practitioners skiing hobby.
  Motel enjoy the large rooms and where all the supplies and Jacuzzi, Hall of
wedding and Hall of Games city land, playground and water land which has
all kinds of games amateur youth and children.

6.2- WEAKNESSES:

 The main weaknesses for the Golden Mar Motel will be Club and seasonal
high activities, which will depend mainly on the summer and winter. In fact, the
number of the Residents in the summer increases about three times compared
with the winter. This will require more marketing efforts to overcome the
seasonal factors through the organization of special discount Packages during the
winter, spring, and autumn seasons.

6.3- OPPORTUNITIES:

 Akkar district contains a high proportion of middle-class income for families and
educated expatriates and residents in the capital of Beirut and surrounding areas
who are still continuing ties with their villages of origin.
 The future of the tourists seems optimistic with the peace process
anticipated. Moreover, there are plans for a regional integration between Lebanon
and Jordan, Syria, which will allow visiting 3 different countries in one trip:
Lebanon with fifty Global lifestyle, and Jordan, with fifty-a rchaeology and desert
safaris, and Syria with original and the preservation of life in the Middle East.
 Lebanon recovers gradually in the period before the war
Regional role, particularly in the leisure, and entertainment area. In fact, Lebanon
Nightlife and entertainment activities attract a growing number of visitors from
overseas relatives in Lebanon. On the same pattern is occurs
in various Lebanese villages.
Even if a large numbers of expatriates in general and their family members that
would provide homeless, number the there is still a large need for the
motel and club in Lebanon.
6.4- THREATS:

 Cost structure: The hospitality industry requires significant investments

with the long-term return and isn’t easy to raise the capital in Lebanon.
Moreover, the costs of operating in Lebanon are relatively high compared with
other countries in the region, and thus increase the pressure on the flat
Motel and the performance of the club.
 Economic: and environmental threats include economic recession in the country
and unstable political situation in the country. Moreover, the proximity to Israel
and the constant threats of war poses a significant risk to the motel And Golden
Mar Motel.

7.1 - Competitive Edge:

Competitiveness of Entertainment of Golden Mar Motel is the subject on the basis of

nightclubs. Such a large facility is not available in this area has been completed visit 10
clubs in Lebanon for a different one formation. The uniqueness of this facility to help us
compete successfully against the bars and small clubs in the country. It would be the best
of entertainment and with extensive national and international dance and live
entertainment in coordination with the availability of a variety of different nutrients and
the establishment of a global facility for entertainment nightly.
The company's website is another major factor stressing the success of the process. And
schools and high schools and universities and the people as a whole in this region, which
lies 36 km2 square for Halba and 61 km2 square of Tripoli and 146 km from the capital
Beirut helps the company to attract the vast majority of students, schools and colleges
and universities and the people as a whole in this region. With no major competitors in
the vicinity, this company is able to generate cash flows through the excellent
entertainment.

7.2- Marketing Strategy plan:

Goals for Club and Motel Key marketing include:

1. Encourage Club and Motel a unique destination for expatriates to visit the area, the
local population of major cities and capital, as well as holidaymakers in the
summer.
 2. Building a base of loyal customers and to gain awareness among the local
population and expatriates in the capital and major cities.
3. Encourage the establishment of banquet room for weddings and private parties.
4. Offer packages for tour operators and travel agencies.

Pricing:

Service prices are determined first and foremost on the market, competition, and
seasonal and the types of customers. Will the Motel of Suites at a net price of $ 120 per
night.
Will the Motel Sinking of the normal Provide different prices depending on various
factors, including:
• The seasonal: for example, it will be given special rates and package holiday
weekend offers during the low season months.
• Number of days: For example, it offers package deals, including one night
Free for bookings of at least 4 days in a row.
• Group rates offering discounts based on the number of rooms that have been taken.

Sales channels:

Will the Motel and Club to developing strategic alliances with travel agents and travel
locally as well as internationally, especially with the travel agencies in the countries that
have a high proportion of Akkar People. They will lead to increased exposure Motel to
provide private rooms for expatriates.
And access to large groups that would hire a number of rooms, as well as conferences
and do for your weddings in this club. And to rent the articles of ski by the amateurs of
skiing.

Advertising and promotion:

Will be allocating an annual budget to cover marketing expenses. This budget will
cover mainly brochures, and advertisements in local magazines, as well as the Juvenile
Welfare the region. Will begin in the preparation and attractive color brochure with
photos Suites, restaurant and banquet hall and weddings and events Bar swimming pool
and playground (city land and water land) Bar swimming pool and playground (city land
and water land) and room of tools skiing . And this booklet will be distributed to various
non-governmental organizations and Companies operating in the region and the Akkar
region and its surroundings. They will also be distributed to expatriates. The companies
operating in the region and the Akkar region and its surroundings. Will also be
distributed to expatriates.

Public relations:

The public relations efforts will mainly rely on the following:

Develop a sustained public relations effort, with ongoing contact with key leaders
In foreign countries with high concentration of Akkar people such as USA, African
countries, European countries, Gulf countries and Australia. Establish contact with
Ministry of Tourism and other tourist organizations or publications staff for the purpose
of being included in apartment hotels services comparisons, and publications where
competing services are compared. This exposure builds credibility and market
acceptance.

6.3- Sales Strategy:

Sales Strategy based on making a sale and creates repeat customers through long-term
relationships. The sales force will be divided in regional areas to focus the different
market segments. Separate teams will be responsible for the sales revenue of the school
students, high schools, colleges and universities, corporate
clients, couples and individuals, and so on.
And sales strategy will be based on the following points:
• Exploration - make relationships with customers and generating sales repeated
This will be done through campaigns targeting schools, high schools, colleges and
universities, sports clubs, ads and promotions companies get together, etc. -
• Targeting sale - the approach and present, to answer questions and make a sale
• Collect information - market research in different situations to customers, and change
sales tactics accordingly the sales force will be organized on the basis of control of the
land and building. Will be given to the sales team incentives based on the number of new
account creations, existing account maintenance, call the frequency of customers,
relationship building, etc.
Sales Implementation

The sales force schools, high schools, colleges and universities to provide student
market pricing promotions, including the membership of the monthly and annual passes
for the student market. There will be tours of different party mobile phone, with mobile
units to provide freedom of travel and entertainment to make the customer's initial the
names. Will be provided free admission for one day to the various segments of the
population to make them come to the nightclubs and entertainment. We will contact and
build relationships with corporate clients involved in separate areas on the outskirts of the
meeting and in the annex. This will be done direct mail sales and marketing with various
price promotions to attract local people to Akkar for this facility.

7 - Management Summary:

Management teams a strong one. Together we share one vision: to provide a unique and
enjoyable experience through exceptional service about the organizational structure:

• General Manager - General Manager will be responsible for the overall management
of the business that deals with the various sales, marketing and human resources groups,
money and security in the annex. It will be the General Manager experience in the
industry well in a similar industry with a wide range of people and management skills.

• Secretary – The work of the secretary is to organize the work of the General Manager
and to arrange interviews with customers, suppliers and all who work with him. The
secretary assists the director to updated labor and employees.

• Director of marketing and advertising - this will be the director reports to the
Director General will be responsible for developing marketing strategies and sales.
Director of marketing and advertising channels determines the Declaration, and sets
specific goals for sales revenue; develop marketing plans and promotional management
team of sales and marketing. Will M & A Director shall be responsible for creating repeat
customers customer-oriented strategy through sales.

• Management of human resources departments - human resources management and

departments are responsible for selecting and recruiting people for the facility.
Department of Human Resources will be responsible for the daily management and the
decisions of a problem between clients and staff. Human resources management and
development of policies to make this facility a better place to work and maintain the day
to day management tasks. And human resources and providing training to various staff to
increase their awareness for the treatment of clients with the highest quality of service.
• Director of Financial Operations - Director of Financial Operations will be
responsible for financial and accounting affairs of the company's revenues and expenses.
Finance Director will develop policies to reduce the cost of operations to a minimum and
increase revenue for the company. Finance Director will be responsible for accounting of
the profits every day from various sources of income, and calculate the inventory, and
tracking of operating expenses daily, anticipating the expenses of advertising, and
management of financial operations, etc. to communicate with managers of other
functional to make the facility profitable through effective methods in terms of financial
cost of implementation.

• Director of Security - Security Manager will be responsible for maintaining safe and
secure environment for customers. Director of Security will prevent and deal with any
fights or conflicts between different types of customers. The Director, Security
Management security personnel and the implementation of various techniques of remote
monitoring to improve the safety and security for customers of the club.

7.1 - Personnel Plan:

Golden Mar Motel will have five managers: General Manager, Marketing & Advertising
Manager, Human Resources & Administrations Manager, Financial Operations Manager,
and Security Manager.
 personal plan year1 year2 year3
general manager $ 50,000.00 $ 65,000.00 $ 72,000.00
secretary $ 25,000.00 $ 30,000.00 $ 24,000.00
marketing manager $ 30,000.00 $ 35,000.00 $ 32,000.00
HR manager $ 35,000.00 $ 44,000.00 $ 37,000.00
security $ 15,000.00 $ 18,000.00 $ 22,000.00
computer staff $ 20,000.00 $ 25,000.00 $ 30,000.00
Waiter and Waitress $ 15,000.00 $ 20,000.00 $ 24,000.00
cooks $ 23,000.00 $ 33,000.00 $ 40,000.00
cleaning $ 15,000.00 $ 20,000.00 $ 25,000.00
DJ $ 15,000.00 $ 23,000.00 $ 33,000.00
serving staff $ 25,000.00 $ 30,000.00 $ 35,000.00
Total payroll $ 268,000.00 $ 343,000.00 $ 374,000.00
 Director
General

Secretary

Production Purchase Sales Stock Human Accounting Marketing

Hall manager Resource cleaning Queries Mintenance
Manager Department Department Department Department Department Services

Human Coordinate
Waiter & Purchase Sales Stock Accounting
Chef Resource Marketing
waitress Manager Manager Manager Manager
Manager Service

Salesman Storekeeper Cashiers

Accountants

8- Financial plan:

A process that provides entrepreneurs with relevant financial information in an easy-to-

read format on a timely basis, it allows entrepreneurs to know not only how their
businesses are doing financially but also why they are performing that way.

8.1 Sales Forecast:

The following table and chart shows the sales revenue for each month and the sales
forecast for the next three years from the sales of drinks bar and restaurant food sales and
fees to cover the admission. This charge applies only to cover the dance halls, games and
videos; restaurant only to customers to pay any cover. The increase in sales revenue in
the coming years due to increased publicity for this facility unique in Akkar and other
parts of the Lebanon and the proceeds of the business is seasonal with the highest
revenues during the spring and summer, and lower revenues during the winter seasons.
Sales Forecast
Year 1 Year 2 Year 3
Unit Sales
Cover $19,500 $36,000 $42,000
Drinks $56,000 $68,000 $75,000
Food $14,000 $25,000 $33,000
Entertainment $13,600 $17,000 $22,000
Total Unit Sales $103,100 $146,000 $172,000
Unit Prices Year 1 Year 2 Year 3
Cover $10.00 $10.00 $10.00
Drinks $3.00 $3.00 $3.00
Food $7.00 $7.00 $7.00
Entertainment $8.00 $8.00 $8.00
Sales
Cover $195,000 $360,000 $420,000
Drinks $168,000 $204,000 $225,000
Food $98,000 $175,000 $231,000
Entertainment $108,800 $136,000 $176,000
Total Sales $569,800 $875,000 $1,052,000

8.2 Break-even Analysis:

Our Break-even Analysis is shown in the following table and chart.

Break-even per Analysis per
months
Monthly Units Break-even $10,220
Monthly Revenue Break-even $56,482
Assumptions:
Average Per-Unit Revenue $5.53
Average Per-Unit Variable Cost $1.27
Estimated Monthly Fixed Cost $43,527
 Projected Profit and Loss 31 – 12 – N:

A financial statement that represents a moving picture of a business, comparing its expenses
against its revenue over a period of time to show its net profit (or loss).
Income
statement
of Profit
and Loss
Year 1 Year 2 Year 3
Sales $569,800 $875,000 $1,052,000
Direct Cost $130,700 $192,868 $257,717
of Sales

Total Cost of $130,700 $192,868 $257,717

Sales
Gross $439,100 $682,133 $794,283
Margin
Gross 77.06% 77.96% 75.50%
Margin %
Expenses
Payroll of $348,000 $388,000 $412,000
salary
Sales and $22,900 $25,000 $27,300
Marketing
and Other
Expenses
Depreciation $2,618 $2,856 $2,856
Leased $33,000 $40,000 $40,000
Equipment
Utilities: $3,600 $3,600 $3,600
Electricity ,
water ,
telephone
Seasonal $12,000 $12,000 $12,000
salaries
Rent of $48,000 $40,000 $40,000
Building
salary of $52,200 $58,200 $61,800
taxes

Total $522,318 $569,656 $599,556

Operating
Expenses
Profit Before ($83,218) $112,477 $194,727
Interest and
Taxes
EBIT ($80,600) $115,333 $197,583
Interest $42 $250 $0
Expense
Taxes $0 $33,668 $58,418
Incurred
Net Profit ($83,260) $78,559 $136,309
Net -14.61% 8.98% 12.96%
Profit/Sales

Projected Cash Flow 31-12-N:

A financial statement showing the changes in a company’s working capital from the
beginning of the year by listing both the sources and the uses of those funds.
cash flow31-12-N Year 1 Year 2 Year 3
Cash Sales $512,820 $787,500 $946,800
Cash from $45,082 $81,127 $101,504
Receivables

Subtotal Cash from $557,902 $868,627 $1,048,304

Operations

New Current $5,000 $0 $0

Borrowing

Subtotal Cash $562,902 $868,627 $1,048,304

Received

Expenditures Year 1 Year 2 Year 3

Expenditures from
Operations

Cash Spending $348,000 $388,000 $412,000

Bill Payments $289,115 $407,976 $500,717

Subtotal Spent on $637,115 $795,976 $912,717

Operations

Additional Cash
Spent

Principal $0 $5,000 $0
Repayment of
Current Borrowing

Subtotal Cash Spent $637,115 $800,976 $912,717

Net Cash Flow ($74,213) $67,651 $135,587

Projected Balance Sheet 31-12-N:

A financial statement that provides a snapshot of a business’s financial position,

estimating its worth on a given date; it is built on the fundamental accounting equation:
Assets = Liabilities + Owner’s Equity.

Balance Sheet Year 1 Year 2 Year 3

31 -12 - N
Assets
Current Assets
Cash $3,287 $70,938 $206,525
Accounts $11,898 $18,271 $21,967
Receivable
Inventory $15,593 $23,009 $30,746

Total Current $30,778 $112,218 $259,238

Assets

Long-term $20,000 $20,000 $20,000

Assets
Accumulated $2,618 $5,474 $8,330
Depreciation

Total Long- $17,382 $14,526 $11,670

term Assets

Total Assets $48,160 $126,744 $270,908

Liabilities and Year 1 Year 2 Year 3
Capital
Current Liabilities
Accounts Payable $28,919 $33,945 $41,800
Current Borrowing $5,000 $0 $0

Subtotal Current $33,919 $33,945 $41,800

Liabilities

Total Liabilities $33,919 $33,945 $41,800

Paid-in Capital $120000 $120000 $120000
Retained Earnings ($10,500) ($105,760) ($27,201)
Earnings (95,260) $78,559 $136,309
Total Capital $14,240 $92,799 $229,108
Total Liabilities $48,160 $126,744 $270,908
and Capital
 Ratio Analysis 31 Year 1 Year 2 Year 3
-12 - N
Sales Growth 0.00% 53.56% 20.23%
Percent of Total
Assets
Accounts 24.71% 14.42% 8.11%
Receivable
Inventory 32.38% 18.15% 11.35%
Other Current 0.00% 0.00% 0.00%
Assets
Total Current 63.91% 88.54% 95.69%
Assets
Long-term Assets 36.09% 11.46% 4.31%
Total Assets 100.00% 100.00% 100.00%
Current Liabilities 70.43% 26.78% 15.43%
Long-term 0.00% 0.00% 0.00%
Liabilities
Total Liabilities 70.43% 26.78% 15.43%
Net Worth 29.57% 73.22% 84.57%
Percent of Sales
Sales 100.00% 100.00% 100.00%
Gross Margin 77.06% 77.96% 75.50%
Selling, General 91.67% 68.98% 62.55%
& Administrative
Expenses
Advertising 3.86% 2.74% 2.47%
Expenses
Profit Before -14.60% 12.85% 18.51%
Interest and Taxes
Main Ratios
Current 0.91 3.31 6.2
Quick 0.45 2.63 5.47
Total Debt to 70.43% 26.78% 15.43%
Total Assets
Pre-tax Return on -584.67% 120.94% 84.99%
Net Worth
Pre-tax Return on -172.88% 88.55% 71.88%
Assets
Additional Year 1 Year 2 Year 3
Ratios
Net Profit Margin -14.61% 8.98% 12.96%
Return on Equity -584.67% 84.65% 59.50%
Activity Ratios
Accounts 4.79 4.79 4.79
Receivable
Turnover
Collection Days 57 63 70
Inventory 10.91 9.99 9.59
Turnover
Accounts Payable 11 12.17 12.17
Turnover
Payment Days 27 28 27
Total Asset 11.83 6.9 3.88
Turnover
Debt Ratios
Debt to Net 2.38 0.37 0.18
Worth
Current Liab. to 1 1 1
Liab.
Liquidity Ratios
Net Working ($3,142) $78,273 $217,438
Capital
Interest Coverage -1,997.23 449.91 0
Additional
Ratios
Assets to Sales 0.08 0.14 0.26
Current 70% 27% 15%
Debt/Total Assets
Acid Test 0.1 2.09 4.94
Sales/Net Worth 40.01 9.43 4.59

X
Ahmad Khaled Suleiman