Professional Documents
Culture Documents
my point of view. The principal problem is called Not knowing how to explain the
product or service you want to sell. Any item or service should be explained from
the customer’s perspective.
The next one is about competition. There’s Too Much Competition. When you’re
trying to sell to everyone, your marketing message won’t be relatable to anyone.
Your customer is an individual, and speaking to their needs in a way your
competitor can’t is a surefire way to win their business.
Another point worth mentioning is problems with the price of your product.
The price of the product is essential to the success of the company and should be
perceived as “fair” by your customers. You will have to determine the price of
your product taking into account, first, your professional circumstances, and then
try to find out how much your competitors are charging for the same products.
- The next one is about Lack of Brand Image, Professional Reputation, Personal
Branding. A good professional reputation will be key to getting new customers
and doing new business. Every company has to be clearly recognized and have a
unique brand identity.