5 segmentation variables:

1- Age :
Their clothes for all ages starting from the born day.

2- Gender :
**Also clothes can be defined due to women and men

**Perfume also are segment due to women and men

3- Income :

Airlines will segment their customers by class of seating, such as economy

class, business class and first class due to their customer income.

4- population density:
 Population density is especially useful for home and garden retailers.

You probably shouldn’t pitch city-dwellers an electric riding lawn tractor, when you’d have
much more luck marketing them a manual push reel lawn mower, which takes up less space
and is suitable for small garden maintenance jobs.

5- Volume usage :
Coffee shops can segment their customers to heavy, medium, and light users depending on
how many cups they order daily. Also Ice-cream shops and home appliances can define their
customers using this variables.