Embrace team came up with a product that saves lives.

Practicing empathy
Empathy is the foundation of the whole design thinking

process. Using a beginner’s mindset and immersing yourself

in the user’s experience is a great way to uncover deep needs

and insights. It also ties directly to the Guess less principle

of product design. In this Empathize section of our course,

we’ll dive into a case study where empathy helped create

an innovative product for Bank of America. We’ll then walk

through some exercises you can employ to gain more empathy

for, and insights from, your own users.

How can empathy help us design better products? To find out,

try this exercise, adapted from the Wallet Project exercise

taught at Stanford’s d.school. It should only take about 15

minutes. (Go ahead, we’ll wait for you.)

Design the ideal wallet — VIEW EXERCISE