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  • InVision DesignThinkingHandbook 44

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    Mohamed Ahmed Rammadan
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    The redesign of sedation rates for medical scans was highly successful, dropping rates from 80% to fractions of one percent. For one family visiting the pirate-themed scanner room, their daughter asked to come back the next day due to enjoying the piña colada scented aroma, transforming the experience from terrifying to something to look forward to. By using their patients' points of view to reframe problems, the team was able to change outcomes for the better.

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    The redesign of sedation rates for medical scans was highly successful, dropping rates from 80% to fractions of one percent. For one family visiting the pirate-themed scanner room, their daughter asked to come back the next day due to enjoying the piña colada scented aroma, transforming the experience from terrifying to something to look forward to. By using their patients' points of view to reframe problems, the team was able to change outcomes for the better.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    11 views1 page

    InVision DesignThinkingHandbook 44

    Uploaded by

    Mohamed Ahmed Rammadan
    The redesign of sedation rates for medical scans was highly successful, dropping rates from 80% to fractions of one percent. For one family visiting the pirate-themed scanner room, their daughter asked to come back the next day due to enjoying the piña colada scented aroma, transforming the experience from terrifying to something to look forward to. By using their patients' points of view to reframe problems, the team was able to change outcomes for the better.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    The results from this redesign and from others like it were

    no less than amazing. Sedation rates dropped from 80% to

    fractions of one percent. But to Doug, the human stories

    behind the numbers are just as important.

    While visiting the pirate-themed scanner, Doug talked to the

    parents of a little girl about the room’s piña colada scented

    aroma, something they were getting a kick out of. The little girl

    came up to the mom and tugged at her shirt. “Can we come

    back tomorrow?” she asked.

    For at least one family, Doug and his team had transformed

    the experience from something terrifying to something to look

    forward to. By using their POV as a way to reframe the problem,

    his team was able to change the world.

    Using Madlibs to generate POVs — VIEW EXERCISE

    The exponential power


    of reframing

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