Oledan, Hazel Joy D.

June 16, 2021

Assignment LU no.2

1. (Individual Assignment) Read articles about Grab Food. Write a short description
of Grab Food. Discuss who the customers and end-users of Grab Food are. What
need(s) are served by Grab Food? What is its market segmentation?

- In this generation we introduced ourselves in online deliveries such as furniture,

kitchen wares, some essential things that might also found in online shopping
apps. Food are also one of the service of item that being delivered door to door.
Grab food is a well-known food delivery service that connects local food
businesses to people. They’re assigning a GrabFood delivery partner to pick
up the order from a restaurant that will bring it to you directly. It’s a door to door
food delivery service.

Customer People who registered in the app and

make contact with the delivery service
that will make an order.

End-users People who receives and eat the meal

that being ordered by the customer
and delivered by the food delivery
service.

What need(s) are served by Grab Food?

- Grabfood serve customers whose struggling ordering outside their houses. You
can order food of your choice restaurant (One of the advantages of this food
delivery service is you can have discovered many restaurants near you without
having to go outside). In conclusion the needs given by GrabFood are quality
of food and delivery service, the time saves, reduces traffic, and you will
discover lot of restaurant near in your area.
 What is its market segmentation?

GEOGRAPHIC DEMOGRAPHC BEHAVIORAL PSYCHOGRAPHIC

There are All age and gender Grabfood gave Grabfood is price-
assigned that can use their the customers conscious mass
Grabfood Grab app. free will to market were the
partners every Students, choose any budget of the
cities where Employees and for variety of food middle,upper,lower-
customers are those who are from their income customers
nearby. qualified in paying chosen meet their possible
(Door to door the food. restaurant and needs based on
delivery) applying to all their paying
those regular capacity.
and newbie
customers. They
also give time
schedule for the
delivery time
capacity for all of
their customers.

2. (Individual Assignment) Recently, I saw a small three-wheeled van with a sign

somewhere in Signal Village Taguig City in the back that read “Wash your car at
your home.” Based only on this information, discuss the following:

Pain points
- Maintenance of your car at home, possible problem is where you don’t have
enough supply that need to wash your car at home.
- The signage may not appropriate for a car owner who is struggling to clean
their cars. It might cause to lower the customer in Car Wash shop that may
lead to losing their business.
Customer Segment

Geographic
o Somewhere in Signal Village Taguig City
Demographic
o Customer/people that owned a car and can be male or female starting
18 years old and above.
Behavioral
o Customer who are struggling washing their cars.
Psychographic
o Customer who are looking for car wash shop.

3. (Individual Assignment) Supposed your family is about to buy a product or service.

Discuss the roles of family members in terms of:

End-users Customer Influencer

My Mama Both

My Papa

2nd Brother He was 10 years Biggest influencer

old, a perfect to the family
description for an because he is the
end-user. youngest, so all of
his tantrums are
acceptable

1st Brother Also an end-user. He is typically an

After his influencer influencer because
skills, he will gain of his way to ask
the product that he my parents that
keep asking to our she should buy it
parents. for some reasons.

My Uncle The one who

negotiates in the
family.

Me Both