ACTIVITY 3

1. Conduct a SWOT analysis for ABS CBN develop 3 strategies alternatives using
SO, ST,WO, and WT. Prepare your best recommended strategy and justify why it is
elected.

STRENGTH - ABS CBN's artists are well-known throughout the Philippines, and
the station is also the most trusted television news source and media outlet in general.
OPPORTUNITIES- ABS CBN provides a variety of television shows to the public.
STRATEGIES : They need to value their channel and should work together .

STRENGTH - Because they are well-known across the country, they have a large
number of subscribers.
TREATS - but they'll be shut down in 2020 because they didn't pay their franchise
fee, so some of their fans will unsubscribe, and others will be dissatisfied since they
won't be able to watch anything during Covid-19.
STRATEGIES : They have to pay their franchise when their channel is restored
because it’s pity for the subscribers.

WEAKNESSES - they are shutdown, so it’s means some of the artist can’t work and
they have no opportunities to work because of these pandemic.
OPPORTUNITY -some of the artist move to GMA like Kuya Kim he is the weather
anchor of ABS CBN but now they did not paid their franchise he move to GMA.
STRATEGIES : The best strategies on it is, make own Youtube channel because
their is a profit in every video we make and also to the subscriber.

WEAKNESSES - one of the most weakness of ABS CBN is, they can’t control their
artist issues.
TREATS - competitors become more competitive, in their status their can’t be
prevented in the competitors.
STRATEGIES : The artist should be reprimanded if there is an issue of them, they
should not post it in their social media.

The SO and ST is the best recommended strategy because, If they are

helping each other, they can back their channel because some of the artist have earned
money from their movies. Even if they are shut down due to the issue, they can still
generate income by implementing another strategy, such as the one I suggested, which
allows celebrities to influence and encourage more subscribers to watch them live on
Facebook, YouTube, and other platforms that we use today.
2. What are the product growth strategies of Jollibee using the ansoff matrix? Explain
each strategy.

As I research in the internet, Jollibee is the Philippines' largest fast-food business,

with over 1,400 branches. Jollibee, a dominating market leader in the Philippines, has
a larger proportion of the local market than all of the other foreign fastfood brands
combined. The greatest standards of food quality, service, and cleanliness are strictly
adhered to. There are four strategies for how to growth the business by the use of
Ansoff Matrix. The first is market penetration; in order to keep their position, they
must satisfy their clients in order to reach additional customers within the same
market, as well as increase production. Jollibee Foods Corporation might potentially
expand its marketing and advertising expenditures to increase market penetration. In
order to effectively recruit new market, they must also preserve their brand image,
particularly in recently acquired locations. Advertising innovation should be studied,
developed, and expanded in conjunction with the entertainment industries when new
items are released. The second is market development; in order to maintain their
position, they must invest in research and development in order to identify new
markets and consumer categories for their product. Jollibee Foods Corporation must
understand their requirements and desires in order to satisfy and determine the
product that the client is most likely to purchase. Jollibee Food Corporation has 200
branches worldwide, in addition to a branch in the Philippines.The third is product
development; we all know that Jollibee's products are incredibly tasty due to their
unique taste and ingredients. Because Jollibee Food Corporation is the leading fast-
food company in the Philippines, the best thing they can do is introduce new products
to the market. The last of Ansoff Matrix's tactics is diversification, this corporation
would be involved in exploring new business ideas and options to acquire for the
goals of expansion and development through a new business. Which entails seeking
for growth and company development by introducing new items within existing
product lines, a process known as vertical diversification. While horizontal
diversification decides to introduce and engage with new product developments and
launches that are not associated with existing products, vertical diversification decides
to introduce and engage with new product developments and launches that are not
associated with existing products.