Skyrim

The
Animal Slaughter for Leather
Problem

Source- PETA
Our Ideology

Our mission is to disrupt and transform the fashion

industry and create a movement to eliminate
animal cruelty and protect the environment.

The aim is to build a sustainable brand and

community that will make a meaningful and
positive impact in the world.

With the use of mushroom leather our quest is to

bring about a positive impact both on our
customers and the environment.
The
According to Ministry of Food Processing Industries and
Problem Council for Leather Export, the value of leather export from
India-which is one of the largest leather manufactures in the world
-is 10 times greater than the value of its meat export.

Turning skin into leather also requires massive amounts of

energy and dangerous chemicals, including mineral salts,
formaldehyde, coal-tar derivatives, and various oils, dyes, and
finishes, some of them cyanide-based which harms the
environment.

Source- PETA
Our Solutions

Provide a product
which is Sustainable, Offer products that is Provide superior
PETA certified, meant made up of customer service and
for Responsible Mushroom Leather build strong
Millenials customer trust
Why Consumption of resources
Mushroom Ability to recycle and reuse
Leather ? Time to manufacture
Level of quality
 Our Business Model
Our main focus is to make a sustainable product that will help in
protecting animals and be bio-degradable in nature.

Inbound marketing
RAW Inhouse Focused closed group
MATERIAL manufacturing CUSTOMER
(Vegan India Movememnt

Group)
Vegan community magazine
Maketing Analysis
Prospective Market Growth
Competitor Competitor

Escaro Royale ( Pineapple leaf and cork leather)

Paio ( plant-based leather)
Aulive ( Pineapple leaf leather and pleather)
 Phases of Business Development

Survival Growth
Profit
Stage
Stage Stage

 Targeted Customer
Vegan population, PETA community
Customer age: 20yrs -30yrs

Phase -1 Psychography
people who are enviroment concern
(2-year) people who are cost conscious
people who are animal lovers
people who are ready to try new product

Price
Market Penetration Pricing strategy
Affordable pricing range
Profit
Geographical markets
Stage
South Delhi and Gurugram in early traction phase
UK/Australia in growth stage (DLF/IGP/Etsy
Phase -2 websites)
(2-year) Mumbai market during expansion stage.

 Growth In our growth stage, we are expecting

to diversify our business and increase
Stage our profit and create a brand which
will promote sustainable product.
Phase -3
 S W O T
Strengths Weaknesses Opportunities Threats
Eco-friendly product Market is in nascent Potential customer base Less awareness about
Do away with animal stage Climate change is a major mushroom leather
slaughtering Comparatively new issue currently Trend to use imported
Eliminating harmful concept Low competition presently products
chemicals during leather Little experience of Huge leather market in High rate of taxation by
manufacturing market to study India the government
Affordable pricing Low product development
cost
 Marketing Plan of Action

1 Discounts on the first order by 2 Tie-ups with online digital

using Influencer Marketing/ QR payment platforms
codes

3 Refferal code mechanism for 4 Reaching Closed groups like

capturing PETA Community Vegan Communities on
Facebook / Telegrams
Thank you
Initial investment
Invester
22.7%

Our initial investment is of 20-lakh where

Owner capital is 51.5% which is Rs 10,30,000
Bank loan is 25.8% which is Rs 5,16,000
Investor is 22.7 % which is Rs 4,54,000 Owner fund
51.5%

Bank loan
25.8%
Skyrim vs Competitor
Funding Segregation
WHERE WE WANT TO FOCUS ON
Logistic
10.5%

Raw material-36.8%
Raw material
Marketing 21.1% Manufacturing cost
36.8%

21.1%
Salary-10.6%
Manufacturing cost=21.1%
Logistic-10.5%
Salary
10.5%

Marketing
21.1%