Chandigarh Group of Colleges, Landran

Name of Faculty Member:- Monika Rani

Course Title:-Principles and Practices of Management
Course Code:-BBA 101
Class:-BBA Term:-1 Max.Marks:-20
Batch:-2021-2024
Date of Allotment:-19/12/2021 Date of Submission:-27/12/2021
Course objective: the course aims at providing fundamental knowledge and
exposure to the
concepts, theories and practices in the field of management. And to facilitate
the students in
appreciating need/significance and applications of various managerial
functions.
Assignment Topic:-
Case Study

A company, which manufactures a popular brand of toys,

has been enjoying good market reputation. It has a functional
organizational structure with separate departments for
Production, Marketing, Finance, Human Resources and
Research and Development.
Lately to use its brand name and also to cash on to new business
opportunities it is thinking to diversify into manufacture of new
range of electronic toys for which a new market is emerging.
Questions
Prepare a report regarding organisation structure giving
concrete reasons with regard to benefits the company will
derive from the steps it should take.