🔹Describe the major trends and forces that are changing the marketing landscape

in this age of relationships.

Throughout the development of business, nothing has ever been staying the same for all
these years. The form of marketing changes rapidly each day. In this age of information and
connection, the main trends and factors that have affected the marketing landscape are
digital technology, artificial intelligence and ethics roles in marketing.

The boom of technology has created social media platforms, which have a large percentage
of users all around the world. Markets now need to think about how to create and interact
with customers on platforms such as Facebook, Twitter, etc. This has created many new
professions in the marketing landscape like Digital Marketer. Take a look at Loreal, which is
a cosmetic brand. The brand image is known throughout the world. The company takes
good care of their customers through each complaint they have on each social media
platform. Social media platforms are good places for brands to engage and take care of their
customers.

Artificial intelligence has made the process of gathering data and analysis of customers
much easier. It helps reduce the percentage of having errors. The process of creating a
marketing plan and strategy has become smoother, with less errors.

As our society becomes more developed, the call for ethics in marketing has increased.
What marketers put on the image of a brand need to fit and promote the concerns and rights
of people. For example, Fenty Beauty of Rihanna has made a message of “Beauty for all”,
and their brand image is addressed to all women, differences in size, races can all be
beauty.

🔹To do marketing for his artworks, Picasso worked closely with art merchants to
gain exposure. In the early days of his career, he used to hire students to come to
each art gallery all over the city of Paris to ask only one question: “Do you sell
Picasso paintings?’. If Picasso could live in this age, what other marketing activities
would you suggest him to do?

The artist, Picasso, has chosen a very clever way to market his paintings in his early days. In
this age of technology and information, I believe that to reduce the cost and save budget,
Picasso should choose to promote his works on social media. The cost for advertising on
Facebook or Google Ad is cheap. The most important thing for him to pay attention to is to
maintain and engage with his customers. In the other words, the customer service must be
good so that the buyers would want to return back. Another way to promote would be
through Youtube, which has millions of users around the world. He can build his community
slowly, starting with the goal of 1000 subscribers.