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Now, we would all have a broad idea about organisational hierarchy, but the 90s was
when information was treated as knowledge. There was tremendous amount of
information coming in and going out of any organisation. Therefore, this stand down
structure of command and control was not viable for smooth and cost-effective
functioning in these organisations. That is why the internet companies of the mid
1990s felt the need for borderless, networked, inverted, empowered, and non-
hierarchical organization.
Example:
Communications and networking company Cisco has also been experimenting with
organizational structure over the past decade.
In the early 2000s, they created a structure that relied on myriad horizontally linked
functional groups, each housing experts in Cisco’s technologies such as routing,
switching, network management, and wireless.
Linkages occurred via boards and councils, which constituted a network of cross-
functional executive-level committees. By linking together different functional
groups, councils and boards were used as a means for Cisco to explore business
opportunities adjacent to its core business.
While the company recently transitioned to a matrix structure linking sales and
engineering groups, the emphasis on cross-functional work continues.
https://www.mckinsey.com/business-functions/organization/our-insights/the-organization-
of-the-90s#