3.

Portfolio 3 Communication Plan Project

Partner: Ministry of Foreign Affairs of The Republic of Indonesia, Department of ASEAN

Functional Cooperation.

Titled:

INCREASING AWARENESS ABOUT THE

ASEAN UNIVERSITY NETWORK FOR
INDONESIAN STUDENT:
ASEAN GOES TO SCHOOL 2014
 CHAPTER 1

INTRODUCTION

1.1 Company Profile

Directorate General of ASEAN Cooperation is a part of Ministry of Foreign

Affairs of The Republic of Indonesia that has task of formulating and implementing

policies and standardization in the field of technical and political relations abroad in

the framework of ASEAN cooperation.

In performing this task, the Directorate General of ASEAN Cooperation has the

following functions:

1. Preparing the formulation of policies of the Department of Foreign Affairs in the

field of foreign relations and policy in the framework of ASEAN cooperation;

2. Implementing policies in the field of foreign relations and policy in

the framework of ASEAN cooperation;

3. Negotiating in the framework of ASEAN cooperation;

4. Preparing standards, norms, guidelines, criteria, and procedures in the field of

foreign relations and policy in the framework of ASEAN cooperation;

5. Providing technical assistance and evaluation;

6. Administration of the Directorate General.

Directorate General of ASEAN Cooperation consists of:

1. Secretariat of the Directorate General of ASEAN Cooperation;

2. Directorate of ASEAN Political Security Cooperation;

1
3. Directorate of ASEAN Economic Cooperation;

4. Directorate of ASEAN Functional Cooperation;

5. Directorate of Dialogue Partners and Inter-Regional Affairs.

1.2 History of the Ministry of Foreign Affairs of Indonesia

The Ministry of Foreign Affairs of the Republic of Indonesia is a government

ministry which oversees the foreign affairs of Indonesia. The ministry was formerly

known as the Department of Foreign Affairs (Departemen Luar Negeri Republik

Indonesia, better known as Deplu).

The name changed due to the new law about State Ministry of 2008 (UU

39/2008). The ministry is one of the ministries that is mentioned in the Constitution of

Indonesia, so the president has no authority to dismiss this ministry, compared to

other ministries that are not mentioned in the Constitution of Indonesia. The Ministry

of Foreign Affairs was founded in 1945 following the Proclamation of Indonesian

Independence from the Netherlands. The headquarters was initially located in the

garage of the country's first Foreign Minister, Achmad Soebardjo, at Jl. Cikini 80-82

in Jakarta. The Ministry started with just six employees, including Hadi Thayeb1.

The task and duty of Ministry of Foreign Affairs is different from time to time, is as

follows:

1945–1950

Their main duty through the aid of diplomacy:

1
http://kemlu.go.id/Pages/History.aspx?l=id

2
1. Making every effort to gain sympathy and support from international

community, building solidarity from partners of various fields through any

effort to gain support and acknowledgement upon Indonesia’s independence

2. Conducting conferences and making agreements on:

 1947 – Linggarjati Agreement – acknowledgement upon the Republic of

Indonesia, which covered Java and Madura

 1948 – Renville Agreement – acknowledgement upon the Republic of

Indonesia, which covered Java and Sumatera

 1949 – Round Table Conference – Indonesia was in the form of Federal

State

 1950 Indonesia’s diplomacy has restored the unity of all the regions in the

republic of Indonesia by revoking the Round Table Conference.

The first five year period of Indonesia’s independence was a period which

decided the struggle to maintain the independence which was a part of the

history to decide the character or the nature of Indonesia's foreign policy.

The spirit of Struggle Diplomacy has made Indonesia attain support from

international community of the United Nations in the year 1950.

1966–1998

The prominent duties are:

 The acknowledgement of West Irian

 The acknowledgement of Indonesia as an archipelagic country as the result of

the struggle of the law of the sea – UNCLOS (United Nation Convention on

Law of the Sea)

3
  The development of ASEAN Cooperation

 Making the effort of gaining international acknowledgement on East Timor

 Being the chairman to Non-Aligned Movement to struggle for the sake of

developing countries

 Being the chairman to APEC and G-15

 Improving the cooperation of development

1998–present

The main duty is directed to:

1. Prevent nation disintegration potential

2. Attempt to help economic recovery

3. Attempt to improve the image of Indonesia

4. Improve the quality of serving and protecting the citizens of Indonesia

1.3 Vision and Mission

1.3.1 Vision

‘To Advance the National Interest Through Total Diplomacy’

To advance is to achieve or to bring to a better condition.

National Interest is the mandate as contained in the 1945 Constitution and for

2010-2014 it is focused on the efforts to achieve Indonesia that is prosperous,

democratic and just.

4
Total Diplomacy is an instrument or method employed in diplomacy which involves

all components of stakeholders and makes the best use of all networks of power

(multi-track diplomacy).

The vision statement above illustrates a commitment to be fulfilled and

realized by the Ministry, particularly through the performance of duties and roles

(core competency) as an institution which establishes relations and implements

foreign policy. The vision statement of the Ministry is in line with the national vision

contained in the National Medium Term Development Plan (RPJMN) for 2010-2014

which implies the importance of establishing relations and implementing policy using

total diplomacy as a strategy to bring the national vision “Indonesia that is

Prosperous, Democratic and Just” into reality.

1.3.2 Mission Organization

To achieve the abovementioned vision, the Ministry of Foreign Affairs has

specified 9 (nine) missions to be accomplished by all working units during the period

from 2010 to 2014 as follows:

1. To improve bilateral and regional relations and cooperation in various sectors to

promote the national interest.

2. To take on a more significant role and leadership in ASEAN cooperation,

participate in the process of integration of ASEAN Community 2015 which

benefits Indonesia that is independent, advanced, united, democratic, safe, just,

and prosperous.

5
3. To increase multilateral diplomacy to achieve Indonesia that is safer, more

peaceful, independent, advanced, just, and prosperous.

4. To create a more positive image of Indonesia through Public Diplomacy.

5. To optimize diplomacy by confirmation of legal instruments and international

agreements, in an effort to protect the national interest.

6. To provide better services which are prompt, courteous, simple, transparant and

accountable in protocol, consular, diplomatic facility and protection of Indonesian

citizens/Indonesian legal entities overseas.

7. To formulate foreign policy to achieve the national interest.

8. To improve internal supervision in order to create clean and organized apparatus

in the Ministry.

9. To improve the management of the Ministry which is transparent, accountable

and professional in order to support the success in the implementation of the

foreign policy.

1.4 Past Performances

2013 : National Colloquium on the ASEAN Community

2015: Legal Debate on the Promotion and Protection of

Human Rights in ASEAN, Jakarta, 2-5 September 2013

The Member States of the Association of Southeast Asia

Nations (ASEAN) are resilient to strengthen their

commitments in realizing the three pillars of the ASEAN Community, namely

Political-Security Community, Economic Community, and Socio-Cultural Community.

One of the commitments within the Political-Security Community is to enhance the

6
protection of human rights in ASEAN. The pursuit of this commitment is undertaken

through various measures, among others, from the establishment of the ASEAN

Intergovernmental Commission on Human Rights (AICHR) as well as the adoption of

the ASEAN Human Rights Declaration (AHRD).

In this regard, it is important to disseminate the information regarding the

measures taken by ASEAN member States to promote Human Rights in ASEAN in a

comprehensive manner. Accordingly, the Directorate General of ASEAN

Cooperation of the Ministry of Foreign Affairs (MOFA) of Republic of Indonesia, in

collaboration with the Indonesian Society of International Law (ISIL) which annually

organizes the Indonesian rounds of the prestigious Philip C. Jessup International

Law Moot Court Competition, shall be convening the ”National Colloquium on the

ASEAN Community 2015: Legal Debate on the Promotion and Protection of Human

Rights in ASEAN” which will take place in Jakarta, 2-5 September 2013. The

purpose of this event is to enhance the understanding of the society in general and

law students in particular on the ASEAN community building process, the promotion

and protection of Human Rights in ASEAN and the AHRD. 

2011: 1st ASEAN City Mayors Forum,

Surabaya, Indonesia, 24-25 October 2011

ASEAN City Mayors Forum (The First ACMF) was held in JW Marriott Hotel,

Surabaya, Indonesia, on 24-25 October 2011. The Meeting was chaired by

Chairman of Board of Indonesian City Municipalities (APEKSI), Honorable Mr. Eddy

Santana Putra, and attended by 70 ASEAN city mayors, namely from Brunei

Darussalam, Indonesia, Malaysia, Myanmar, Singapore, and Thailand.

7
The First ACMF was initiated by the Association of the Indonesian City Municipalities

(APEKSI), and convened in cooperation with Ministry of Home Affairs and Ministry of

Foreign Affairs of the Republic Indonesia, East Java Provincial Government,

Surabaya City Government, and Asian Development Bank.  This Forum was aimed

to contribute in the promotion of people-to-people contact and ASEAN awareness

towards the establishment of ASEAN Community 2015 as well as to strengthen the

network of civil society in the region. 

The First ACMF adopted Surabaya Communiqué and agreed upon the

establishment of the ASEAN City Mayors Forum as an effort to promote and

enhance regional cooperation among ASEAN cities and with cities from ASEAN

dialogue partners. The Forum also discussed some priority areas of cooperation to

be incorporated, such as Public Administration and Governance, Environment and

Sustainable Development, Public Service, Regional Network, Human Resource

Development, Public Private Partnership, Gender Mainstreaming, and Education.

8
 CHAPTER 2

ISSUE IDENTIFICATION

ASEAN Leaders have pledged a commitment to build ASEAN Economic

Community 2015 that is aimed to fasten the development of Southeast Asian

countries. It’s an important huge step for ASEAN countries that, mostly, are still

developing. However, there is one point that needs to be underlined for an

archipelago nation like Indonesia, an equitable development. There is no use of

penetrating into global market system if there only some parts of this archipelago are

developed while other parts remained under-developed.

On the ASEAN Economic Community blue print, it’s stated four main goals; to

build one market and production basis in ASEAN, to improve the economic

competitiveness among ASEAN countries, to reduce the economic gap among

members, and to fasten ASEAN economic integration to the global economic. To

achieve those main goals stated above, ASEAN countries will facilitate the free flow

of goods, services, investment, capital and labor in ASEAN area.

In the other hand, ASEAN countries have significant amounts of youth

population. Youth is the history narration of world’s glories. What is a nation without

youth, without the youth contributing, without conscious youth who love their

country? There would be no history of Indonesia, there would be no French

Revolution, and there would be no struggle to uphold the truth. 2

Through the existence of ASEAN Economic Community 2015, there will be

impacts that are potentially happened during the process of achieving the main goals

2
http://www.globalindonesianvoices.com/10837/are-indonesian-young-generation-ready-to-face-aec-in-
2015/

9
related to younger generation. First, the competition of youth and students to get

involved into the process of achieving the main goals of ASEAN Economic

Community 2015 in national and international levels will be increasing. It is also

related to the fact that ASEAN countries’ ranks (except Singapore) on Global

Competitiveness Index are not high enough in the past five years. Second, since

ASEAN countries will later facilitate the free flow of labors, there will potentially be a

lot of ASEAN young people working in another country within the Southeast Asia

area, which also means the competitiveness to find a good job is no more in national

level. Therefore, the participation of youth in the productive workforce and the fresh-

values indeed needs to be improved as a way of preparing ourselves for the global

market.

In the education sector, more and more universities in Southeast Asia have

been inching up to the best 100 universities in the world, such as National University

of Singapore, which, along with University of Gadjah Mada and Chulalongkorn

University, has the best education quality assurance system among ASEAN

universities. These universities can be the examples and will lead other universities

to improve their quality, and hence more ASEAN students could compete in the

world level. During The 12th ASEAN Summit in Cebu, The Philippines, the Leaders

also agreed to prepare ASEAN youth for regional leadership and to increase the

competitiveness of the peoples of Southeast Asia through education. All these things

are made to get ASEAN youth well prepared and get used to “global market

atmosphere”.

In the future, ASEAN youth will take the responsibility of the development of

their own nation without pulling out their own identity through their own culture since,

stick to the fact, ASEAN countries have abundant cultures and resources that have

10
to be kept for the sake of the next generation. If all the points mentioned are

executed by ASEAN youth, leading the world in couple more years is no more

impossible for ASEAN countries.

2.1 Introduction of The Issue

To increase the young generation awareness and build the ASEAN Identity

through education, and also to promote and to prepare Indonesian student about the

ASEAN University Network, The Directorate General of ASEAN Cooperation, The

Ministry of Foreign Affairs has organized events called "ASEAN Goes to School"

(AGtS), namely activity to visit secondary schools in Indonesia in order to socialize

ASEAN cooperation, in particular the establishment of the ASEAN Community by

2015, with the main purpose to prepare ASEAN youth for regional leadership and to

increase the competitiveness of the peoples of Southeast Asia through education.

During 2008, AGtS have done in as many as 25 cities in 16 (sixteen)

provinces, both in Java and outside Java, with a total number of more than 8330

students. Positive interest community for these activities encourage the Directorate

General of ASEAN Cooperation to continue similar activities in the next year heading

on 2015, regarding with the succesful past performance, the Ministry of Foreign

Affairs as of mid- June 2014, will to organized the same event with the involvement

of Local Government, the Education Department and Universitas Indonesia (as a

headquarter of ASEAN University Network Indonesia) will invites participants of

junior high and senior high school students to come to the AGtS 2014.

In the implementation of this AGtS activities, the Directorate General of

ASEAN Cooperation is also sought to reach out to the widest possible segment of

society, by inviting a wide range of schools, both located in the cities and villages,

11
favorite or not favorite, public schools and special schools such as vocational

schools ( SMK ) or religious school ( madrasah and pesantren ).

The goals of ASEAN Goes to School is a high school students, especially

junior high school level ( junior high school or equivalent ) and secondary school

(high school or equivalent ). This socialization activities of AGtS packaged

specifically tailored to the audience in order to attract and to deliver the messages

can be received and understood by the student participants. Each activity AGtS

lasted an average of one and a half to two hours. During this period, participants are

invited to delve deeply ASEAN through various activities carried out interactively. In

addition to the presentation of ASEAN cooperation regarding the ASEAN University

Network by Tim socialization, participants are also invited to engage in discussions,

games and quizzes about ASEAN is done at the beginning, middle or end of the

event. In addition, at the beginning of each presentation, participants were also

treated to a hilarious short video about the ASEAN Community by 2015.

Through socialization methods that emphasize interaction, the students did

not just become a passive participant who only told to receive the presentation

materials in one direction, but also actively encouraged to think independently and

develop his ideas about ASEAN cooperation regarding to the ASEAN University

Network through exchange of ideas, because our target is a student that prepare to

entering the next level of their education level, which is university level. Thus proved

to be an effective method to increase the enthusiasm of the participants and turn on

the atmosphere of the event, because each participant is challenged to demonstrate

the capabilities of ASEAN and its related insights. Breakthroughs such activity

ASEAN Goes to School 2014 and the Ministry of Foreign Affairs as an active

participant in the implementation of foreign policy go directly to the public will

12
hopefully encourage more people to know and understand, and in turn want to be

involved actively develop and at the same time reap the real benefits of ASEAN

cooperation. Understanding of the ASEAN harmonized at the level of government

and society in this regard is needed to support the development of ASEAN

cooperation will increase rapidly post program endorsement of the ASEAN Charter

and the ASEAN Community in 2015.

2.2 ASEAN University Network and ASEAN Credit Transfer System

The 4th ASEAN Summit in 1992 called for ASEAN Member Countries to help

“hasten the solidarity and development of a regional identity through the promotion of

human resource development so as to further strengthen the existing network of

leading universities and institutions of higher learning in the region.” This idea led to

the establishment of the AUN in November 1995 with the signing of its Charter by

the Ministers responsible for higher education from six Member Countries, and with

initial participation of eleven universities from six countries.

A Memorandum of Agreement on the establishment of the ASEAN University

Network was subsequently signed by the presidents/rectors/vice-chancellors of the

participating Member Universities. The Agreement mandated the formation of a

Board of Trustees and a Secretariat headed by an Executive Director.

The AUN’s strategic focus built on those identified by ASEAN to facilitate regional

cooperation in developing:

 Southeast Asian studies interdisciplinary academic programmes and the

availability of academic degrees in these fields of study in at least one

major university in each of the member states;

13
  ASEAN MA and PhD programmes to be undertaken as cooperative

regional academic programmes, each involving courses offered by instit-

utions of higher education in more than one member state;

 ASEAN regional research projects to be undertaken jointly by

scientists/scholars of more than one member state; and

 ASEAN Visiting Professors programmes to enable academics from one

member state to lecture for a given period of time at an institution of higher

education of another member state.

When the First AUN Board of Trustees Meeting convened in November 1996,

the above priorities guided the AUN’s immediate plan of work in four key areas:

student and faculty exchanges, ASEAN studies, information networking, and

collaborative research.

Later, when the ASEAN Charter was signed by the Ministries of 10 ASEAN

Member States in 2007, AUN became tasked as a key implementing agency of

ASEAN in the Socio-cultural portfolio. AUN conducts programmes and activities to

encourage and promote higher education cooperation and development to enhance

regional integration in achieving global standards. Our current activities are

categorised into five areas covers (1) Youth Mobility, (2) Academic Collaboration, (3)

Standards, Mechanisms, Systems and Policies of Higher Education Collaboration,

(4) Courses and Programmes Development and (5) Regional and Global Policy

Platforms.

The AUN’s strategic focus built on those identified by ASEAN to facilitate regional

cooperation in developing:

14
  To strengthen the existing network of cooperation among universities in

ASEAN and beyond;

 To promote collaborative study, research and educational programmes in

the priority areas identified by ASEAN;

 To promote cooperation and solidarity among scholars, academicians and

researchers in the ASEAN Member States; and,

 To serve as the policy-oriented body in higher education in the ASEAN

region.

ASEAN Credit Transfer System (ACTS) is a student-centered system applied

to student mobility among AUN (ASEAN University Network) Member Universities.

This system was developed to facilitate student mobility under AUN Student

Exchange Program. ACTS has been designed to accommodate differences in the

implementation of credit system among the member universities without any

requirement to modify the existing institutional or national credit system.

ACTS mainly focuses on promoting people-to-people linkage with its three

aims: enrichment of purpose, enhancement of students’ soft skills and exposure of

international experience. ACTS also benefits students in three ways: credit earning,

intellectual exchange and networking of ASEAN friends. During the first two years of

ACTS implementation (since 2011), there are more than 100 students from 6

ASEAN countries have participated in AUN Student Exchange Program under ACTS

scheme.

To facing the ASEAN Community 2015, which is about a couple months

ahead, The Ministry of Foreign Affairs aims to promote and educating the first layer

of student (Senior high student) in Indonesia about ASEAN University Network and

15
ASEAN Credit Transfer System. Student need to know about this program because

they could be more preparing their self onces they’re all heading the next level of

education, which is in University level.

ASEAN University Network Members, (http://www.aunsec.org/organization.php)

2.3 Statement From Expertise

16
Speech by the Minister of Foreign Affairs of the Republik of Indonesia on the

occasion of the 43rd Anniversary of ASEAN (for Taping by TVRI), Jakarta, 6

August 2010

On this day, August 8, 2010, we celebrate the 43 rd Anniversary of

ASEAN.  This historical day is celebrated not only in Indonesia, but also in the other

nine countries of ASEAN. Today, all of us ASEAN countries reaffirm our commitment

to create a region that is secure, peaceful, and prosperous for the welfare of its

peoples.

For 43 years, ASEAN has provided real benefit for the Southeast Asian

region. ASEAN has made significant contributions towards creating a peaceful

environment that is conducive for political, economic, and socio-cultural development

in Southeast Asia. On its 43 rd anniversary, ASEAN is faced with the dynamic growth

of the world and the region.

A process of globalization which is marked by interdependence among all

countries. A condition which is also distinguished by the emergence of

multidimensional issues. Indeed, no country can overcome these challenges on its

own. Global cooperation in addressing new global challenges is a must. In short,

there have been fundamental changes to the livelihood of the people of the world at

all levels, including the global, regional, and national levels. To face these

challenges, there is no other option but to concretely realize the establishment of

ASEAN Community by 2015. A community that is resilient in facing those

challenges. A community that is also capable of being part of the solution for the

various global and regional challenges. As a nation that has undergone massive

transformations over the last decade, Indonesia must become a role model and

demonstrate its leadership. In efforts towards establishing ASEAN Community, there

17
is no other alternative but to ensure that ASEAN becomes an organization that

benefits the peoples of all ASEAN countries. 

  

At the least, there are three points on which Indonesia can provide concrete

contributions.

 First, Indonesia has every confidence that ASEAN will continue to be a region

that is stable and maintain its contributions towards sustaining such peace and

stability. Indonesia has consistently promoted the centrality of ASEAN in the

development of regional architecture marked by dynamic equilibrium.  This will

contribute to the establishment of mutually beneficial and harmonious relations

among all stakeholders in the region. In addition, Indonesia has persistently

promoted the development of an ASEAN Community that welcomes the growth and

implementation of democratic values, respect towards human rights, and good

governance practices.

  Second, the welfare of the people continues to be one of the main priorities of

ASEAN.  The ASEAN Economic Community provides greater opportunity for

Indonesia and other ASEAN countries to enhance its economic resilience and

competitiveness in the global arena.

  Third, ASEAN must be relevant to the people, including the Indonesian

people.

The development of the ASEAN Community must involve all components of

the peoples of ASEAN countries. ASEAN must be felt close to the hearts of the

people. ASEAN must also be capable of realizing the aspirations of all stakeholders.

18
In turn, this will contribute towards the strengthening of the ASEAN spirit among

ASEAN peoples.

In 2011, Indonesia is entrusted to be the Chairman of ASEAN. This will

provide an opportunity for all of us to contribute towards achieving ASEAN

Community in 2015. As host for various ASEAN meetings next year, the opportunity

will be an occasion for showcasing our identity and image as a nation that is

continuously engaged in progress in all fields Therefore, let us together prepare

ourselves for Indonesia’s Chairmanship of ASEAN in 2011. In closing, I wish to once

again congratulate ASEAN on its anniversary.

One vision, One identity, One community.

Speech by

the Minister of Foreign Affairs of the Republik of Indonesia,

H.E. Dr. R.M. Marty M. Natalegawa,

for Taping by TVRI

on the occasion of the 43rd Anniversary of ASEAN

19
 CHAPTER 3

STAKEHOLDER AND PUBLIC IDENTIFICATION

3.1 Stakeholder

Stakeholder theory argues that there are other parties involved, including

governmental bodies, political groups, trade associations, trade unions,

communities, financiers, suppliers, employees, and customers. Sometimes even

competitors are counted as stakeholders—their status being derived from their

capacity to affect the firm and its other stakeholders. There have been many

definitions of stakeholders, ODA (1995) classify the stakeholders based on their

strength, their important position, and the influence of stakeholders on the issue into

three parts, they are the primary stakeholders, secondary stakeholders and key

stakeholders.

Based on the classification of stakeholders above, then we can know that there

are some stakeholders who hold various roles in accordance with the stakeholders

classification criteria above on this issue, they are:

3.1.1 The primary stakeholders

The primary stakeholders are the stakeholders who have a direct interest

connection with a policy, programs, and projects. They should be placed as a

key determinant in the decision making process. According to the explanation

above, the primary stakeholder for this issue would be senior high student

who is in his or her productive period to go to the university, aged between 15

– 19 years old.

20
3.1.2 The secondary stakeholders

The secondary stakeholders are the stakeholders who have no direct interest

connection with a policy, programs, and projects but they have the care and

concern so they also have a voice and an influence on public attitudes and

government legal decisions. And there are some secondary stakeholders for

this issue, they are:

- ASEAN University Network Secretariat as one of the institutions that

established to raise awareness and promoting of the program of ASEAN

University Network and also ASEAN Credit Transfer System, and also

for coordinating and monitoring body. Its main functions cover planning,

managing, coordinating, monitoring and evaluating AUN programmes

and activities. The AUN Secretariat’s tasks also include developing

ideas, innovations and proposal for cooperation under AUN as well as to

develop plans and mechanisms for sourcing and generating funds for

self-reliant and self-sustaining operation of AUN .

- University as one of the chamber that take one of the respoinsibility to

encreasing the awareness about the issues

- Student Association also has the responsibilty to promote and

encreasing the awareness about ASEAN Community 2015

- Mass Media as an institution that always delivering any information

about the importance of a preparing towards ASEAN Community 2015 to

21
 the public with their nicely reviewed news which have a good

contribution and impact in public opinion or public awareness about the

issue.

3.1.3 The key stakeholders

The key stakeholders are the stakeholders who have the legal

authority in decision-making; in this case they are on the executive,

legislative, and institution level. And for this issue, the key stakeholder

would be The Ministry of Foreign Affairs of The Republic of Indonesia,

Directorate of ASEAN Cooperation as one of the institutions which

engaged directly in the field of ASEAN Cooperation in Indonesia that has

a mission to promote and socialize ASEAN Community 2015, also to

prepare Indonesian young generation for moving towards to the ASEAN

Community 2015.

3.2 Public Identififation

Good relationship with its strategic publics is helpful for an organization to

develop and achieve goals desired by both the organization and its publics,

reduce costs of negative publicity, and increase revenue by providing products

and services needed by stakeholders. James Grunig defines the type of the

public into three parts, they are:

1. Latent Public

The latent public is a group who knows about the issue occurrence, but they

do not realize or not aware with the condition. In this kind of public, student or

people who have no or not enough information about ASEAN University

Network towards ASEAN Community 2015.

22
2. Aware Public

The aware public is the public who recognizes and aware with the issue, but

they take no action. For this kind of student or people with a good level of

awareness about ASEAN University Network and also ASEAN Community

2015 but they dont even care about the issues.

3. Active Public

The active public is the public who significantly aware with the issue and

getting involve in taking action about the issue. 1. Government who has the

legal authority in decision-making dealing with the issue that occurs. In this

case is The Ministry of Foreign Affairs of The Republic of Indonesia takes a

big responsibility and a big role to handle this issue. 2. Mass Media is

institutions that can deliver and provide any information about the issue that

occurred and have a big impact in forming public opinion and public

awareness about the issue. 3. Non-government organization is a group that

acts as a supervisor who monitors the policies and actions that taken by the

government in handling the issue.

23
 CHAPTER 4

LIFE CYCLE OF THE ISSUE

Every issue has its life cycle and has a different stages depend on the situation.

Identifying the life cycle of the issue is important so we can make a can make an

appropriate strategy to deal with the issue. Hainsworth (1990) and Meng (1992)

categorized the issue lifecycle into four different phases: origin as the potential issue,

mediation or amplification as the emerging issue, organization as the current and

critical issue, and resolution as the dormant issue.

(Earl y

 Phase 1: Potential issue

This is the stage of the rise of a condition that has a potential to be an issue. In

this stage, the issue has not captured the public attention, even though some

experts or key stakeholders may be aware of them. In this phase, almost

24
 student in Indonesia especialy who want to continue their next level of

education didn’t notice about the ASEAN University Network towards ASEAN

Community 2015. May they just notice and prepared well about the knowledge

of ASEAN Community it self, but they didn’t know the challege that they could

facing towards ASEAN Community 2015 in education sector.

 Phase 2: Emerging issue

In this phase, the issue starts raised and this phase gives more attention to

handle even though the issue is still relatively easy to handle to prevent it from

the development of the issue. The media start plays their role in publishing the

issue to the public. In this phase, The 4th ASEAN Summit in 1992 called for

ASEAN Member Countries to help “hasten the solidarity and development of a

regional identity through the promotion of human resource development so as

to further strengthen the existing network of leading universities and

institutions of higher learning in the region, including Indonesia.

 Phase 3: Current issue

This is when the issue in the current phase but usually the issue has been

increased in its intensity. At this point the public and other parts recognize and

aware with the issue. In this phase, as a nation that has undergone massive

transformations over the last decade, Indonesia must become a role model

and demonstrate its leadership regarding to promote and to prepare our

students about the ASEAN University Network. In efforts towards establishing

ASEAN Community, there is no other alternative but to ensure that ASEAN

becomes an organization that benefits the peoples of all ASEAN countries. 

25
 Phase 4: Critical issue

In this phase, the issue is not only known by the public but it has reaches a

formal institution that has an authority to deal with the issue and resolve it.  In

this case, the authority institution must set a policy to response this issue. The

Ministry of Foreign Affairs aims to promote and educating the first layer of

student (Senior high student) in Indonesia about ASEAN University Network

and ASEAN Credit Transfer System. Student need to know about this

program because they could be more preparing their self onces they’re all

heading the next level of education, which is in University level.

 Phase 5: Dormant issue

This phase is when the issue must be accepted unconditionally and it makes

all parts working very hard to resolve the issue. Breakthroughs such activity

ASEAN Goes to School 2014 and the Ministry of Foreign Affairs as an active

participant in the implementation of foreign policy go directly to the public will

hopefully encourage more people to know and understand, and in turn want to

be involved actively develop and at the same time reap the real benefits of

ASEAN cooperation. Understanding of the ASEAN harmonized at the level of

government and society in this regard is needed to support the development

of ASEAN cooperation will increase rapidly post program endorsement of the

ASEAN Charter and the ASEAN Community in 2015.

26
 CHAPTER 5

CRITICAL ANALYSIS OF ISSUES

According to the issue, critical analysis involves raising vital questions and

problems, gathering and assessing relevant information and formulating well-

reasoned conclusions. Further, "critical thinkers routinely apply the intellectual

standards to the elements of reasoning in order to develop intellectual traits”.3 Issue

is an event or occurrence that can be predicted occurring or not occurring at the

future, involving its economy, monetary, social, politics, law, the national

development, natural disaster, judgment day, death, or about crisis.

5.1 Issue Category

Griffin (2008; 115) stated that it is important to categorizes problem to

determine the rate of problems itself. There are three classifications applicable;

corporate problems, global issues and local issues. Corporate problems are referring

to issues in an organization values, about the quality of products or services. Global

issues can cause social, economy, politics, or environmental issues. It can affect

many markets and companies at once. Local issues related with issues that affects

only some groups, and small voters.

Regarding to the issue, To increase the young generation awareness and

build the ASEAN Identity through education, and also to promote and to prepare

Indonesian student about the ASEAN University Network, The Directorate General of

ASEAN Cooperation, The Ministry of Foreign Affairs has organized events called

"ASEAN Goes to School" (AGtS), namely activity to visit secondary schools in

3
 http://www.ehow.com/info_8474546_topics-critical-thinking.html
27
Indonesia in order to socialize ASEAN cooperation, in particular the establishment of

the ASEAN Community by 2015, with the main purpose to prepare ASEAN youth for

regional leadership and to increase the competitiveness of the peoples of Southeast

Asia through education.

5.2 Prioritizing Stakeholder

Mitchell, Agle, and Wood (1997; 874) developed a comprehensive model in

prioritizing its stakeholders according to the attribute. In this model, consists of

attributes of power, legitimacy and urgency.

 Power: the power of stakeholder groups were able to affect other parties in

making decisions.

 Legitimacy: the stakeholder groups have the authority and legal proceedings,

which could affect the performance of the Organization, development and

results.

 Urgency: stakeholders group that claimed call for immediate action.

From the three attributes, it forms seven different types of stakeholders. They

are classified into three different approaches; they are the latent stakeholders,

expectant stakeholders, and definitive stakeholders.

28
 Stakeholder Typology - One, Two Three Attributes Present

Source: Mitchell, R.K., Agle, B.R., and Wood, D.J. (1997). Toward a theory of

stakeholder identification and salience: Defining the principle of who and what really

counts, Academy of Management Review, 22(4), p. 874.

CHAPTER 6

29
 COMMUNICATION PLAN

6.1 Problem Statement

The less of public awareness of the importance knowledge about ASEAN

Community 2015 has become a major cause barrier of Indonesian young generation

towards ASEAN Community 2015. To achieves increasing levels of literacy,

education, skills and being part of ASEAN community is a source of pride to students

and peoples of ASEAN, it needs to be socialized immediately to prevent a problem

becoming a crisis and resulted in a drastic increase of aims to promote regional

cooperation in Southeast Asia in order of ASEAN University Network in the spirit of

equality and partnership, thereby contributing towards peace, progress and

prosperity in the region.

6.2 Situational Analysis

Situational analysis is needed to analyze and evaluate the success rate in

handling issues that are being handled. And it can be achieved if we evaluate the

Strength, Weaknesses, Opportunities, and Threats of the current situation in

advance using SWOT analysis, which is one of the methods that can be used for

strategic planning. The following illustration is the SWOT analysis of the issue:

30
 STRENGHT WEAKNESSES

 The increase of public  Narrow economic gap among

awareness on the member nations with level of
importance of preparing poverty influence
towards ASEAN significantly in education
Community 2015. system. Focus in
 To promote regional government level, and
cooperation in Southeast geographicly barrier.
Asia in the spirit of
equality and partnership,
thereby contributing
towards peace, progress
and prosperity in the
region.

OPPORTUNITIES THREATS

 Develop students’ various  Sometime diversity in culture,

skills, talents by political system, economic
encouraging innovation in situation, crisis, and languages
education field. will be the challeges
 Promote use of English
language, ICT
 Prepare students with skills
– global standards.

6.3 Goal

 The outcome or the goal of this designed communication plan is “To achieve the

mission of Directorate of ASEAN Cooperation, The Ministry of Foreign Affairs of

The Republic of Indonesia and Indonesian Government which was to increase

public awareness on the importance of preparing about ASEAN University

Network towards ASEAN Community 2015 for Indonesian student”.

31
6.4 Objectives

Objectives are essential to be set as the measurable achievements from this

communication plan’s main goal. And the objective for this communication plan is

“To increase public awareness about ASEAN University Network towards ASEAN

Community 2015 in Indonesia”.

6.5 Target Audience

The audience for this issue campaign would be:

 Both student male and female.

 Aged between 15 – 19 years old.

 The teachers.

6.6 Media Kit

The media is very important in the communication plan in order to communicate

the messages to the audience. The media platforms are utilized to as the bridging

the information from the informers to the public during the communication campaign

in order to deliver the intent of the campaign to the targeted public and also to inform

the public about the exertions which has been carried out by The Ministry of Foreign

Affairs of The Republic of Indonesia. The following media that will be used are:

1. Newspapers.

2. TV.

3. Radio.

4. Online media.

5. Event.

32
 6. Magazine

6.6.1 Newspapers

There are two prioritized newspapers that will be utilized according to its

characteristics. The details as follows:

Newspaper Distribution Audience Description

Young to old

executives and
A national daily newspaper that
Media legislatives
National integrates with the ‘Bedah Editorial’
Indonesia people from
program broadcasted by MetroTv.
middle to high

education.
A national daily newspaper which is
All age from
Sindo National subsidiary of MNC group and integrates
low to high
with the ‘Seputar Indonesia Pagi’
education
program broadcasted by RCTI

6.6.2 Television

This campaign will use two main television stations to communicate the

message to the public, which chosen for the reason that it is considered as an

appropriate stations to run the talk shows and other media activities for this. The

stations are:

Stations RCTI TVRI

Descriptio A private-owned television station, A state-owned television

n which regarded as an informative station that have a very strong

33
 news channels in Indonesia that
national transmission scale
transmitted on national scale.
Both male and female, age between 15 – 19 years old with no

Audience particular socioeconomic status as the intention to inform the

community from all different backgrounds.

6.6.3 Radio

Radio stations will be used for the purpose to communicate short educational

messages about the ASEAN Community 2015 as a whole, and ASEAN University

Network in the point. The medium of radio can be utilized for the talkback. ASEAN

on Air is the program that we already set before with collaboration in region radio.

The ASEAN on air can be used to hold an interactive discussion of the importance of

preparing ASEAN Community 2015 that involves the listener participation. The

ASEAN on Air can also be employed for the live report when the campaign activities

are being conducted. It is also used to inform the listeners about the all efforts that

has been carried out by The Directorate of ASEAN Cooperation, The Ministry of

Foreign Affairs og The Republic of Indonesia. The radio broadcasts that will be used

are:

- RRI Radio

34
 - GenFM

Distribution : Local – Indonesia.

Audience : Both male and female, aged between 15 – 19 years with no particular

socioeconomic status as the intention to inform the community from all different

backgrounds.

6.6.4 Online Media

The online media nowadays is very reliable way to deliver the information to the

public because its simplicity to access by the public wherever and whenever it be. It

can be used to publish the activities reports and to make a good publicity about the

actions that have been carried out by The Directorate of ASEAN Cooperation, The

Ministry of Foreign Affairs of Indonesia. There are varieties of online media that can

be employed such as:

 University website:

http://acts.ui.ac.id (Universitas Indonesia)

 www.vivanews.com

 www.okezone.com

6.7 Persuasion Technique

35
 Carl Hovland and his colleagues at Yale University conducted an empirical

research on persuasive communications which known as The Yale Attitude Change

Approach model that can be illustrated as below:

Hovland / Yale Model of Persuasion (Perloff 2003, p. 121)

As mentioned by Perloff (2003, p. 121), Hovland highlighted that the

persuasion process requires the message learning stages to determine the degree

to which people will be persuaded by a communication. At first, the audience should

pay attention, and then they have to understand the argument or the message

presented, this is the comprehension stage. And they must accept the persuasive

message so it can be succeeds to change attitudes and this is the retention stage.

But it does refer to the endurance of the attitudes change. The attitude change

components can be formed on perception change, opinion change, action change,

and affect change.

Based on this theory, there are three factors of the communication process that

can influence the acceptance of arguments. They are the sources factor which refers

to the characteristics of the speaker that can affect the persuasive impact; the

36
message factors that leads to the aspects of the message; then the audience factors

is about the characteristics of the intended audience on how persuadable the

individuals are.

6.8 Strategies

Based on the description of the persuasion technique above, where the primary

purpose of the communication process through the learning message by using

persuasion techniques that performed are to generate the attitude changes that can

be in forms of perception change, opinion change, action change, and the affect

change. The message learning process is indeed can be achieved by applying the

strategies below, in a purpose to generate the perception change as the outcome.

The strategy will be used depend on its audience:

6.8.1 The Government of Indonesia.

Strategy:

The government will coordinate the implementation of programs and measures while

government agencies will be responsible for overseeing the implementation and

preparation of more detailed action plans at the national level. Partnership

arrangements with the private sector, industry associations and the wider community

at the regional and national levels will be sought.

Key Message:

To prepare and encreasing awareness of the young generation about ASEAN

University Network towards ASEAN Community 2015 is the main purpose that

government of Indonesia should working together for.

37
Activities plan:

 Involve the government in the campaign the issue

6.8.2 The media.

Strategy:

Collaborate with reputable national media to suport in encreasing ASEAN University

Network towards ASEAN Community 2015.

Key Message:

Media play a significant role in creating public awareness among the community

about ASEAN University Network towards ASEAN Community 2015.

Activities plan:

 Press conferences.

 Press releases.

 Exclusive interviews.

6.8.3 Senior High Student, age 15 – 19 years old.

Strategy:

Increasing a good comprehension about the importance of preparing their self

towards ASEAN Community 2015, and also encreasing their awareness about

ASEAN University Network heading university level. Invite student to come to the

University (Universitas Indonesia) to attend the ASEAN Goes to School 2014.

Key Message:

38
Achieves increasing levels of literacy, education, skills and being part of ASEAN

community is a source of pride to students and peoples of ASEAN.

Activities plan:

 Talk show.

 Event

 Talkback radio.

 Broadcast messages.

6.9 Tactics

The program plan aims to promote regional cooperation in Southeast Asia in the

spirit of equality and partnership, thereby contributing towards peace, progress and

prosperity in the region and promoting the ASEAN University Network towards

ASEAN Community 2015 in Indonesia by the theme of:

“Moving foward, One Vision, One Community, One Identity”

(The Importance of ASEAN University Network Towards ASEAN Community 2015 in

Indonesia)

The catchphrase is designed to easy understand and attracting in order to

make it easy for the public to keep in their mind about the message and to make

them familiar with the main message of the campaign. The following table is the

rundown outline of the campaign activities that will be conducted.

No Event Programs/Activities Participants

Press Release Senior Editors from various media

1 Pre-Launching Press Conference
platforms
Exclusive Interview

39
 Ministry of Foreign Affairs
Program Launch Officially
Related provincial government
2 Launching
ASEAN Goes to School The Ministry of Foreign Affairs

2014 student, age 15-19 years old.

Details of The Campaign Programs:

1. Pre-Launch Event

The Pre-Launch program is one of the media relations activities, which is the

beginning of the one-year campaign program of this communication plan. The media

are utilized as the bridging information from the informers to the public during the

communication campaign in order to deliver the intent of the campaign to the public.

Therefore, this starting program is designed to invite the chief editors from various

media platforms in order to introduce the campaign programs. The Pre-Launch

program includes the press conference, the exclusive interviews, and the press

release distribution.

A. Press Conference

The press conference is held in a purpose to inform the medias about the

purpose of the campaign, which is to increase public awareness about the

importance of a healthy lifestyle and also to inform the campaign activities that will

be conducted in one-year period.

Theme : “Moving foward, One Vision, One Community, One Identity” (The

Importance of ASEAN University Network Towards ASEAN Community 2015 in

Indonesia)

40
Date / Time : Wednesday, August 27th, 2014 / 10.00 – 14.00 WIB

Venue : Gedung Pancasila, Kementrian Luar Negeri Republik Indonesia

Jl. Taman Pejambon, No. 6, Jakarta 10110

Speaker : H.E Marty Natalegawa, The Minister of Foreign Affairs of The

Republic of Indonesia

Topic : ASEAN GOES TO SCHOLL 2014

Media List : Kompas, Media Indonesia, SINDO, Republika, Koran Jakarta,

Koran Tempo, Pos Kota, The Jakarta Post, Gatra, TV One, Metro TV,

RCTI, SCTV, Jak TV, Trans 7, Trans TV, ElShinta FM, Hard Rock

FM, Delta FM, Detik.com, Gen FM, Vivanews.com, and

Okezone.com

B. Press Releases

All the information of the campaign program activities that will be conducted by

The Ministry of Foreign Affairs also will be distributed in a form of press release to

support the press conference and exclusive interview. The form of press release can

be found at the appendices.

2. ASEAN Goes to School 2014 Launch Event

The officially launch of the ASEAN Goes to School 2014 campaign launched

on a large scale to introduce and promote the campaign it’s self to the public widely.

And with the fully support from the medias that invited can help the campaign on a

maximum publicity and all media coverage that not only attracted the Jakarta media

41
attention, but also a national coverage. This event will be held as following detail:

Theme: ASEAN Goes To School 2014: One Vision, One Community, One Identity.

Venue : Gedung Pancasila, Kementrian Luar Negeri Indonesia

Jl. Taman Pejambon, No. 6, Jakarta 10110

Time : Saturday, 27th August, 2014 / 10.00 WIB.

Guests: - H.E Marty Natalegawa, the Minister of Foreign Affairs of Indonesia

- Basuki Cahaya Purnama, the PLT Governor of DKI Jakarta.

- Student in Jakarta, age 15-19.

- Media.

3. Public Service Announcement (PSA)

Media is the most important part to deliver and communicate the message to

the audiences, and one of the implementation through the media is an advertisement

that is broadcasted through various media platforms which is intended to modify

public attitudes by raising their awareness about the particular issues which known

by PSA.

A. PSA On Printing And Online Media

These printing and online media will run the advertisement to announce the

campaign programs and campaign awareness to modify the public attitude about

healthy lifestyle and especially for the printing media will run the advertorial articles

of the campaign program activities as on-going monthly articles (the article and the

ads sample can be found in the appendices). The media that will be used for PSA

42
are Kompas, Media Indonesia, Sindo, www.detik.com, www.vivanews.com and

www.okezone.com and will be held every three months.

B. PSA On Radio.

Radio advertising will be a short information message that can be used to

report and communicate the campaign programs to the listener and intended as a

suppression of the importance of ASEAN University Network by ASEAN Goes to

School 2014.

6.10 Collateral Development

Share messages and information of the events of campaign program through

printed poster, and free magazine.

6.11 Budget and Time Table

For more detail is shown in the following table. Curency in Rupiah (Rp).

43
44
 CHAPTER 7

EVALUATION

Evaluation is a methodological area that is closely related to, but

distinguishable from more traditional social research. Evaluation utilizes many of the

same methodologies used in traditional social research, but because evaluation

takes place within a political and organizational context, it requires group skills,

management ability, political dexterity, sensitivity to multiple stakeholders and other

skills that social research in general does not rely on as much. Here we introduce the

45
idea of evaluation and some of the major terms and issues in the field.

(Source: http://www.health.ny.gov)

Evaluation is “the last component of a series of campaign management

process. Although it comes last, the means and benefits are similar with the stage of

planning and implementing a campaign”. (Venus 2007:209) Campaign evaluation

can be interpreted as “systematic effort to assess various aspect related to

implementation and achieving the goal of the campaign”. Assessment of campaign’s

daily notes implementation, which includes various data and facts as a result of

monitoring, observations in the field and interviews, are all done to receive

feedbacks. Gregory, in Venus (2007:211) stated five important reasons why

evaluation needed to be conducted.

46
 1. Evaluation is capable of focusing the effort.

2. Evaluation shows campaign executors effectiveness in designing and

implementing its program

3. Ensuring cost efficiency

4. Evaluation helps the implementer to set realistic goals.

5. Evaluation helps accountability of the implementer/executor/committee.

The campaign researcher have identified common situation that happened on

evaluation process:

 A situation where the expected effect of evaluation is accomplished,

 A condition where the campaign looks effective but public behavior stays

same, unchanged.

 A condition where conducted campaign shows its effectiveness but

external factor make more problems instead.

There are few terms often used in evaluation which is worth explanation:

 Input, is what has the PR division has done and how the product is

distributed.

 Output, is how the input is being used either by target public directly or

through third party as a mediator or public opinion shaper.

 Outcome, which involves measuring end effect of communication. Outcome

is measured in three ways:

47
 The campaign is carried out generally succeed, because it can increase the awareness
about ASEAN University Network for indonesian student towards ASEAN Community 2015. It
also could hasten the solidarity and development of a regional identity through the
promotion of human resource development so as to further strengthen the existing
network of leading universities and institutions of higher learning in the region,
including Indonesia

48
CHAPTER 8

CONCLUSION

49
 A process of globalization which is marked by interdependence among all

countries. A condition which is also distinguished by the emergence of

multidimensional issues. Indeed, no country can overcome these challenges on its

own. Global cooperation in addressing new global challenges is a must. In short,

there have been fundamental changes to the livelihood of the people of the world at

all levels, including the global, regional, and national levels. To face these

challenges, there is no other option but to concretely realize the establishment of

ASEAN Community by 2015. A community that is resilient in facing those

challenges. A community that is also capable of being part of the solution for the

various global and regional challenges. As a nation that has undergone massive

transformations over the last decade, Indonesia must become a role model and

demonstrate its leadership. In efforts towards establishing ASEAN Community, there

is no other alternative but to ensure that ASEAN becomes an organization that

benefits the peoples of all ASEAN countries. 

The ASEAN single window is an integral part of ASEAN’s own roadmap

towards creating an ASEAN community 2015. This project also could help student

not only in Indonesia, but also for the entire of the members to prepare the young

generation to take a part as a significant role towards education in ASEAN

Community 2015. Automating the process helps, so that there are fewer

opportunities for graft in obtaining signatures and necessary clearances. Automation

without a fundamental review and modification of the underpinning legal structure of

ASEAN University Network, however, would be insufficient. The work by The ASEAN

Goes to School 2014 in conducting precisely those reviews and in linking the

different government ministries to work towards reform is one of the most important

accomplishments of the entire project

50
 Efforts in Advancing and Prioritizing Education by preparing Indonesian

student about ASEAN University Network also demonstrate the capacity to become

a focused area of work. In education, activities began with a study or an ASEAN

education work plan. Meetings have also addressed the creation of an ASEAN

studies program and the reference materials for primary and secondary courses on

ASEAN were created under the Building ASEAN Identity work stream. Additional

efforts resulted in a Rural Connectivity Forum that has the potential to create cross-

cutting work with technology and education.

BIBLIOGRAPHY

Early Identification aid issues management, “Public Relation Journal,1992”.

51
Howard, S. (1999). Corporate image management: A marketing discipline for the
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Kogan Page. Griffin, A. (2008). New Strategies for Reputation Management: Gaining
Control of Issues, Crises and Corporate Social Responsibility, London: Kogan Page.

Grunig, J.E. (1989). A new measure of public opinion on corporate social

responsibility. Academy of Management Journal, 22(4), 235-264.

Mitchell, R.K., Agle, B.R., and Wood, D.J. (1997). Toward a theory of stakeholder
identification and salience: Defining the principle of who and what really counts,
Academy of Management Review, 22(4), 853-886.

Festinger, Leon. (1957). A Theory of Cognitive Dissonance. Stanford University

Petty, Richard, & T. Cacioppo, John. (2011). Communication and Persuasion:

Central and Peripheral Routes to Attitude Change. Springer London.

Online :

http://www.palgrave.com/skills4study/pdfs/critical%20analysis%20.pdf

www.kemlu.go.id

http://www.tabloiddiplomasi.org/previous-isuue/35-juli-2009/84-mendekatkan-
asean-kepada-generasi-muda-melalui--asean-goes-to-school-.html

http://www.socialresearchmethods.net/kb/intreval.php

http://digirep.rhul.ac.uk/file/ea02abe5-f5ad-14db-d53d-
d19be88a6860/4/PhD_Thesis_for_Final_Submission_6_May_2012.pdf

http://pdf.usaid.gov/pdf_docs/pdacu844.pdf

http://www.asean.org/
http://www.aseanfoundation.org/

52
 Appendix

1.

53
Free Magazine of Tabloid Diplomasi by The Ministry of Foreign Affairs of The
Republic of Indonesia

54
 2.

Poster to increasing awareness of Indonesian student about ASEAN Goes To

School 2014

55
Poster about ASEAN Goes To School 2014

56