RESEARCH PROJECT REPORT

On
A COMPARATIVE ANALYSIS OF CONSUMER BEHAVIOUR
TOWARDS BAJAJ AUTO AND HERO HONDA LTD. IN NOIDA

Submitted in Partial Fulfillment of the requirement for the

Award of degree of
MASTER OF BUSINESS ADMINISTRATION
of
(Gautam Buddha Technical University, Lucknow)
By
DHANANJAY KUMAR SINGH
MBA IVth Sem

Under the Supervision of

Mr. Arun singh sir

Lloyd Istitute of Management & Technology

Greater Noida
Roll No: 0917270029 2011
 Declaration

I am DHANANJAY KUMAR SINGH pursuing Master of Business

Administration (MBA) 2nd year from Lloyd institute of management &

techonology, Greater Noida in the session 2010-2011. I hereby declare that this

project report titled “ A COMPARATIVE ANALYSIS OF CONSUMER

BEHAVIOUR TOWARDS BAJAJ AUTO AND HERO HONDA LTD. IN

NOIDA ” is the outcome of my own effort under the guidance of Mr. ARUN

SINGH .

The same report has not been submitted earlier to any Institute /University for

awarding the degree of MBA or any other professional course.

Date:………… Signature :………

Name: DHANANJAY KR SINGH

Roll.No:-0917270029
 ACKNOWLEDGEMENT

It is grate pleasure to have opportunity to extend our heart- felt gratitude to everybody who

helped us to throughout the course of this project.

It gives us immense pleasure to express our deep sense of gratitude and indebtedness to our

faculty, Mr. Arun Singh, for their invaluable guidance, encouragement and ever willingness to

spare time from their otherwise busy schedule, for research’s progress reviews. His continuous

inspiration only has made us complete this research. He kept on boosting us time and again for

putting an extra ounce of effort to realize this work.

We would also like to take this opportunity to extend our sincere regards to all the faculty

member for their support and encouragement.

We place on record our sincere thanks to the authorities of the institute for providing all the

necessary facilities to carryout the research work.

Last but not the least, we are thankful to our colleagues as well as the library staff of the

department for extending unreservedly their assistance as and when sought.

Dhanajay Kumar Singh

 PREFACE

Towards the beginning of new the era, people often feel a growing uneasiness about the
future and unsafe for the life. Today’s market is changing at incredible pace. After globalization
and changes in technology we are witnessing a power shift from manufacturing to giant customer
and set a trend market.

In today’s customer centered market consumers have more choice because of their
different habit’s attitudes, opinions, perception, personality etc. and therefore, they have really
become choosy. Their buying behavior constantly undergoes modification, consumers are the
king or god in the market, and so it is important to know the buying decision of consumers and
why they buy one particular product when other is equally attractive.
This research report has been prepared to satisfy dual purpose. The market survey done
will at us know the consumer habits, buying criteria, Inspiration rate, time period, frequency rate,
place, effect of an advertising and sales promotion and secondary data will give us an inside into
Newspaper and trends of last few year.

Finally, this research report was really good learning process for me and it gave me an
opportunity to compare the theoretical knowledge gain with the practical aspects and difficulties
that come across in real life. To get through knowledge of market and to achieve positive and
concrete results along with practical concept. I undergone project research program which from
a part of my curriculum and complete research by “A COMPARATIVE ANALYSIS OF
CONSUMER BEHAVIOUR TOWARDS BAJAJ AUTO AND HERO HONDA LTD. IN
NOIDA” at Noida two wheeler market.

After this study, specific ways for the success of two wheeler player in India could be
achieved which would depend on their ability to take global competition in terms of the cost.

This research study gave me ample of opportunity to view overall working and evaluation
of customer buying attitude with special reference to Noida market.
 TABLE OF CONTENT

Chapter-1. Introduction Page No.

 Introduction Of Automobile Industry 2

 Indian Automobile Industry 2

 Hero Honda Profile 5

 Company’s Products 9
 Bajaj Profile 35
 Bajaj Product 40

Chapter-2.

 Meaning of Research 60
 Types of Research 60
 Objective&Scope of Research Study 61
 Meaning of Research Design 62

Chapter-3. Research Methodology

 Sampling Method 64
 Method of Data Collection 64
 Sample Size 65
 Sample Area 66

Chapter-4. Analysis & Interpretation 68

Chapter-5.

 Findings 81
 Limitations 83
 Suggestions 84
 Bibliography 85
 Annexure 86