du onadfurasin, rw anjpruonil ‘Total No, of Questions: 10] Total No.of Primed ayes: 3 Paper Code : 21214 F-214 B.B.A. (Third Semester) Examination, 2018 (New Course) Paper-BBA-N-301 ADVERTISING MANAGEMENT ‘Time :3 Hous | [Maximum Marks 71 Note = Auempt any five questions. All questions camry eas marks 1 Identify and explain five reasons why organizations advertze n aalsertivnns| 2. In advertising a product oF service, mayer may choose she emphusize advertising over father forms of promotion, Discuss the merits ant demerits of advertising. S186 oo Tuner ywwanjpruoniine.com du o> suyuon sdf assy, 5. What do you me Why are brands imporiamt 10 marketers a consumers ? Explain with e» ples where necessary. 4. Explain advertising and its types. Explain AIDA, ‘model and DAGMAR approach, by visualization and layout 7 ‘What are the various liyout strategies and discuss the clements involved in it ? (6. What js the structure of an ad ageney ? What ae the functions of the advertising department ? 7. Critically analyse the following statements 3) Sales promotion is the only toot marketers ean use to ervate a pull or push in the market makes consi (i) Promos Price sense, encourages. brand switehing ail diseases brand loyalty. mjpruontine com S-186 a Inttp:/twww.anjpruontine.comos suyuonsdfurwasyedg 8. Why creativity is essential in adverts ing ? Describe the role of creative strategies. mipruonine com 9. What are the five principles of good composition ? 10. What do you understand by “Advenising Budget’? Explain its relevance and importance in advertising S186 c Inttp:/twww.anjpruontine.com