With Big data analytics, you can also unlock hidden patterns and

know the 360-degree view of customers and better understand their

needs.
80% of the data getting generated today is unstructured and cannot
be handled by our traditional technologies. Earlier, an amount of
data generated was not that high. We kept archiving the data as
there was just need of historical analysis of data. But today data
generation is in petabytes that it is not possible to archive the data
again and again and retrieve it again when needed as data
scientists need to play with data now and then for predictive
analysis unlike historical as used to be done with traditional.

 Big Data Use-Cases

After learning what is analytics. Let us now discuss various use cases
of Big data. Below are some of the Big data use cases from different
domains:

 Netflix Uses Big Data to Improve Customer Experience

 Promotion and campaign analysis by Sears Holding
 Sentiment analysis
 Customer Churn analysis
 Predictive analysis
 Real-time ad matching and serving

5. Big Data Technologies

There are lots of technologies to solve the problem of Big data
Storage and processing. Such technologies are Apache Hadoop,
Apache Spark, Apache Kafka, etc. Let’s take an overview of these
technologies in one by one-
i. Apache Hadoop
Big data is creating a Big impact on industries today. Therefore the
world’s 50% of the data has already been moved to Hadoop. It is
predicted that by 2017, more than 75% of the world’s data will be
moved to Hadoop and this technology will be the most demanding
in the market as it is now.
ii. Apache Spark
Further enhancement of this technology has led to an evolution
of ApacheSpark – lightning fast and general purpose computation
engine for large-scale processing. It can process the data up to 100
times faster than MapReduce.
iii. Apache Kafka
Apache Kafka is another addition to this Big data Ecosystem which
is a high throughput distributed messaging system frequently used
with Hadoop.
IT organizations have started considering Big data initiative for
managing their data in a better manner, visualizing this data,
gaining insights of this data as and when required and finding new
business opportunities to accelerate their business growth. Every
CIO wants to transform his company, enhance their business
models and identify potential revenue sources whether he being
from the telecom domain, banking domain, retail or healthcare
domain etc. Such business transformation requires the right tools
and hiring the right people to ensure right insights extract at right
time from the available data.

Apache Flink
Apache Flink is called 4G of Big Data. It is an open source
framework that can handle streaming as well as batch data.
6. Figures Of Big Brands
6.1. Facebook
Because of more than 950 million users, Facebook is collecting a
huge amount of data. Every time whenever you are clicking a
notification, visiting a page, uploading a photo, or checking out a
friend’s link, you’re generating data for the company to track
various records.Users shared 2.5 billion content items daily (status
updates + wall posts + photos + videos + comments). 300 million
photos are uploaded by users per day. 105 terabytes of data scanned
via Hive, Facebook’s Hadoop query language in every 30 minutes.
70,000 queries executed on these databases per day. 500+terabytes
of new data ingested into the databases every day.
6.2. Twitter
Twitter – the second biggest social network generating less social
data as compared to dating app, Tinder. Tinder users swipe 290,278
matches per minute – that is potentially 35 million lovers per hour!
on the other hand, twitter users generate 347,222 Tweets each
minute – or 21 million Tweets per hour.

6.3. Youtube
The video is a big part of our everyday lives on the internet, and
although Facebook is also trying really hard to fit in and it is
succeeding, with over 3 billion video views per day but YouTube is
still the king. Every minute users are uploading over 300 hours of
new video on YouTube.

7. Big Data Use-cases

Financial services
 360-degree complete view of customer
  Risk and fraud monitoring and management
 Real-time transaction tracking and analytics
Healthcare/Life sciences
 Disease diagnosis analysis
 Medical record text analysis
 Genomic analytics

 Real-time Call detail record CDR processing and analysis

 Customer profile monetization and analysis
 Real-time network element monitoring
 Real-time Network fault analysis
 IVR calls analytics
Digital media
 Real-time ad matching, analysis, and targeting
 Website analytics and conversion tracking
Retail
 Cross-channel marketing
 Customer Clustering and Segmentation
 Click-stream analysis
 Market Basket Analytics
 Real-time Recommendation
 Sentiment Analysis
Law enforcement
 Multimodal surveillance
 Real-time Cybersecurity detection
 Energy and utilities
 Smart meter analytics
 Asset management

Need of big data

 Who makes use of this much data?
 Who are the ones analyzing it?
 What is required to analyze it?
The one-line answer to the above questions is- A large amount of
data that is generated is analyzed by various Big Data professionals
such as Data Scientists, Architects, and Engineers by using different
Big Data techniques and skills.
Therefore, the demand for Big Data professionals with a skill set is
on the rise. On the other hand, the supply remains low which
creates great job opportunities for individuals within this field.
As stated by Forbes, Data Scientists, and Data Analysts are the fastest-
growing job roles which are about to increase sharply by 28% by 2020.
‘Data Scientist is the sexiest job of the 21st century as confirmed by none
other than Harvard Business Review.’

Why Learn Big Data?

1. High salaries
With the increasing amount of growing data, the demand for Big
Data professionals such as Data Analysts, Data Scientist, Data
Architect and many more is also increasing. Companies like
Amazon, Google, Facebook, Microsoft, etc are paying a pretty
amount of money to their Big Data professionals to work on their
customer data.

2. Big Data is used in every industry

Data professionals are not restricted to work for just a few industry
segments but their contribution is for all kind of industry verticals.
You can work in any of the domains like finance, manufacturing,
information technology, communications, retail, logistics, and
automobiles. Each industry uses Big Data for taking a competitive
advantage and making data driven decisions. So, this is the right
time to choose Big Data as the next career option. For helping you,
DataFlair has launched Big Data training courses designed by
industry veterans.

3. Skill enhancement
Learning Big Data can be your best investment and can reward you
with skills that you require not only working for big data but in your
day to day life. In general, the domain of Big Data Analytics is full of
unsolved problems and puzzles to solve, which can greatly enhance
your analytical skills and reasoning. Big Data involves statistics and
problem-solving skills which are useful and highly practical for you
even if you don’t intend to make a career in Big Data.

4. Provides competitive advantage

One of the key abilities of Big Data is to make data-driven decisions.
Data-driven decision making refers to the practice of making
decisions on the analysis of data rather than purely on intuition.
Instead of making a decision as per past experiences, the decision is
based on possible future trends. Now, it is possible to know which
product and service will be successful in the market, proving an
advantage to be first to market.

5. Better career opportunities

With the increase in the datasets across the universe, the demand
for Big data analytics is very hot. According to estimates, the data
will further grow to zettabytes in 2025. This means the need for
Data Scientist, Data Engineer, and Data Analysts will also increase
well in the future. Data Analysts will play a bigger and bigger role in
the world.
6. Exponential growth of Big Data
market
As mentioned earlier, the Big Data market is predicted to grow
exponentially across the world and it shows no signs of swiftness
down within the long haul. In step with NASSCOM, the Indian Big
Data analytics sector is expected to grow to achieve USD 16billion by
2025 from the present level of USD 2billion. With the increasing
penetration of sensible devices at intervals villages and remote
areas, the Big Data data revolution can still surge.

Big Data Job Roles

Now let’s take a look at the job roles that you should consider to
make it big in the field of Big Data.

 Data Engineer
Data Engineer is a link between Data Scientists and business
executives. They are responsible for communicating data scientists
about business goals so that they can work accordingly to achieve
the objectives. Data Engineer also handles a vast amount of raw
data and evaluate new data sources.

 Data Analyst
The problem solver who analyzes data systems, creates automated
systems to retrieve information from the database and compile
reports is the Data Analyst.

 Data Scientist
The work of a data scientist is to analyze the raw data which can be
structured and unstructured to derive information which is used by
business leaders to take important decisions impacting business
growth.

 Data Architect
Those members of the Big Data team who understand all the aspects
of database design are Data Architects. They collaborate with big
data engineers to create data workflows and are responsible for
designing and testing new database prototypes.