As a firm expands globally, many factors affect that expansion.

Develop a global business

strategy for a fictional US-based firm desiring to expand into Europe and Asia. Choose a country
from each of the two continents and research business in each country. The instructor must
approve country choices. Include and develop all of the following objectives in the paper:

 Analyze the business structure necessary in each country to encourage success and
benefit the firm as a whole.
 Discuss the key roles ethics and cultural diversity must and will play in this expansion.
 Discuss entry strategies in light of the political, legal, cultural and economic make-up of
each country.
 Describe the role that Information Technology and the Internet will play within this
emerging global firm.
 Explain the advantages or disadvantages of manufacturing and material location in each
country.
 Describe your approach to marketing and advertising in each country.
 Describe your approach to human resource management.

The 2 countries I submitted for were Germany and Singapore.

 The body of the paper must be a minimum of 12 pages in length, double-spaced, and 12 point
New Times Roman font.
 The mechanics of the paper will follow APA 6th edition format.
 All margins must be 1 inch.
 Must have a minimum of 7 references.