1/8/22, 2:57 AM Gas Station Business Plan Sample

By PDI CStore Essentials Team

on
April 29, 2019
Back Office & Operations,
Inventory Management,
Industry Trends & Tips,

Loyalty & Promotions,

Fuel Management

Gas Station Business Plan

Sample
Every successful business starts with a thorough and
competent business plan, and there’s no exception
when it comes to running a convenience store gas station.
Developing a solid business plan will help you develop long-
term goals, establish how to get started, define the scope
of your strategy, and make sure you’re on track to running
a lucrative and efficient business.

From locations and supplementary services to hiring and

product development, there’s a lot that goes into
developing your gas filling station business plan. This
sample plan will provide important business plan guidelines
that all owners should consider when opening a gas station
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1/8/22, 2:57 AM Gas Station Business Plan Sample

convenience store or looking to revitalize their existing

business.

Example Business Plan Sample For

Convenience Store Gas Station
Example Gas is an independent gas station and
convenience store. The gas station is branded as a Valero
gas station, but the convenience store can be
independently run and managed. Example Gas is focused
on offering professional services and high-quality gas to
community members and visitors.

Example Gas will offer the following services to its

customers:

Gas and diesel sales.

A convenience store stocked with items ranging from oil and auto-repair products to
snacks, drinks, and tobacco items, among others.
Example Gas will provide automotive repairs and overhaul services. Garage will be on-
site and available for full auto-repair services.
A supplementary car wash service, should the size of your lot allow it, is available for
owners to include in their business model.
Propane and air tanks will be filled and exchanged.
Hot food items will be sold in the store. This can include anything from basic, behind the
glass heatable items to fully-functional kitchens and taco stands. This option is
contingent on the owner.

Your business plan should always detail the kinds of

servicers and products being sold at your station, and will
help you define marketing strategies, evaluate vendors, and
develop further business strategies.

Convenience Store Gas Station

Marketing Strategy
When writing your convenience store business plan, be sure
to detail your marketing strategy. Below you will find
example marketing strategies and best practices for
your business plan marketing section.

The Example Gas marketing strategy will rely heavily on the

business’s location and services available. Marketing
strategies will utilize posters, banners, light-up signs, and
images on the outside of the store to represent the
products and brands offered in the convenience store. The
operator will use the station’s nearby environment to
determine the best marketing strategy, including:
surrounding competitors, landmarks, demographics, public
institutions, and other indicators of potential high-frequency
customers.

Because the Example Gas convenience store and station is

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1/8/22, 2:57 AM Gas Station Business Plan Sample
Because the Example Gas convenience store and station is
located near a highway, owners can expect more gas sales
and increase their gas and diesel prices accordingly.

Here are some marketing Strategies based on convenience

store locations and area that you can incorporate into your
gas station business plan:

If your gas station is in an isolated neighborhood, take note of how close the nearest
car wash or repair shop is. Being the only car wash or repair shop operating and
advertising in the neighborhood might provide you with a niche market to tap into.
Gas station convenience stores near schools may be prohibited to sell alcohol, but they
could still utilize the availability of new snacks, drinks, and hot food items that are
popular with students. Market your food items according to the seasons; slushies and
ice cream in the hotter seasons as opposed to warmer items in the colder seasons.
Gas stations near highways will find returning commuting visitors as well as an influx of
new daily visitors. Marketing the most popular grab-and-go food items and drinks is
essential to creating returning commuter customers and providing products that long-
distance travelers need as they pass by.
What nearly all visitors to your gas station and convenience store will have in common is
owning and operating a vehicle. Advertising that your station has all the relevant oils
and automotive lubricants is essential to any comprehensive convenience store
marketing strategy.

Managing Your Inventory and Gas

Station Convenience Store
Because much of your profits will come from your
convenience store sales, it’s important to have proper
inventory tracking and POS systems to help you
manage your store. It’s also important to present how you
will use management technology in your business plan, as
this is essential for smooth operations.

Every Example Gas station and convenience store will be

fully equipped with a state-of-the-art POS system and will
utilize PDI CStore Essentials to track inventory, make price
changes from the owner’s tablet or phone, easily run
promotions, and track store sales, items, and profits.

Example’s chosen inventory management software, PDI

CStore Essentials will enable the owner to maintain
inventory control, save time, and increase profits from the
convenience of a simple and easy-to-use platform.

Here are examples of how you can present the benefits of

the inventory management software you use in your own
business plan, using PDI CStore Essentials as an example:

Tracking sales, inventory, price changes, and promotions with a flexible and simple POS
system will help Example Gas to drive profits and sales of high-margin merchandise.
The Example Gas owner can Instantly see all transactions, receipts, voids, and activity
on the cash register from their phone or tablet, reducing the risk of theft or fraud.
Daily reports are readily available with PDI CStore Essentials' integrated software, giving
the Example Gas owner full visibility of the business.
PDI CStore Essentials' technology makes it easy to manage fuel sales, deliveries,
payments, gas cash cards, and environmental tank reports, ensuring that fuel operations
will run smoothly and profitably.
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PDI CStore Essentials will track all lottery sales and payouts with a simple lottery
tracking system, ensuring that no winnings are ever lost or overlooked for Example Gas.

A comprehensive inventory management system will do the

heavy lifting when it comes to charting the sales and
product reports, allowing you to focus on your employees,
customers, marketing strategy, and all of the other
important aspects of your business. When writing your
business plan, be sure to emphasize how the technology
you are using will help your business ensure smooth
operations, maximize profits and give you an edge over
competitors.

Hopefully this guide gives you a good idea of how to

develop and organize your own business plan. PDI CStore
Essentials will back up your business with all your inventory
tracking and management needs. Take the first step to
developing your business plan and try our free 30-day
trial today.

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Published by PDI CStore Essentials Team

April 29, 2019

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By PDI CStore Essentials Team
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