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Star Petrol

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Gas Station
Business Plan

Prepared by

Louis Baron
 
louis@starpetrol.com

November 15, 2030

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Executive Summary

Objectives:

1. To have at least 500 members of its loyalty program by the end of 2031.
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2. To hit the $50,000.00 sales mark by October 2032.

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Unique Selling Point:

The gas station will implement a loyalty program wherein it will offer its customers
membership cards. With this card, the customer can avail of the latest promotional
discounts and other perks, which may include free 1-liter engine oil, brake fluid,
among others.

About Us

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Star Petrol is a gas station located at 123 16th St SW, Albuquerque, New Mexico. It
will start operating on January 05, 2031, under the management of Louis Baron.

Products & Pricing

Star Petrol’s products are 95 octane premium unleaded gasoline, 97 octane premium
plus unleaded gasoline, and diesel fuel. Aside from petroleum products, it will also
sell brake fluids, engine oils, and basic vehicle tools.

Target Market

The gas station targets vehicle owners and private companies with service vehicles.
It will invite every customer to avail of its loyalty program.

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Competition

The company’s competition will be the following:

1. Gasoline Central

This gas station has been operating for over ten years with twenty branches in
New Mexico. Almost all of its branches have mini convenience stores that sell
snacks and non-alcoholic beverages.

2. Sea Gas

This gas station has a service center wherein it provides basic vehicle
maintenance services such as engine oil change and tire pressure check.

SWOT Analysis
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METRICS POINT 1 POINT 2

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Membership card will offer Gas station will have a wide

Strengths
various rewards and free parking space

No fire evacuation plan yet,

Does not have vehicle
Weaknesses which is required when
service center
applying for business permit

A large shopping mall Large manufacturer of engine

nearby is under oil is inviting the gas station
construction, the shoppers to be its exclusive retailer,
Opportunities
of this mall may need which can significantly

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gasoline to refuel their improve the station’s
vehicles popularity

Emergence of electric
Competitors with loyal vehicles could adversely
Threats
customers affect the gas stations’ sales
in the future

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Marketing Plan

The employees will distribute flyers to the pedestrians passing near the gas station.
This flyer will highlight the gas station’s loyalty program and its rewards. It will also
put up a large billboard in the parking area.

Operational Plan

The gas station will hire two employees to supervise and maintain the cleanliness of
the station. These employees will report directly to the proprietor and entertain the
customers’ concerns.

ACTION ASSIGNED TO END DATE

Prepare grand opening activities and

Missy Ruiz December 15, 2030
materials

Secure business permits and other licenses Louis Baron December 31, 2030

Team
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Louis Baron
Proprietor

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Missy Ruiz
Gas Station Supervisor

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Projected Startup Costs

DESCRIPTION AMOUNT PERCENTAGE

Permits and Licenses $2,000.00 1.63%

Rental of Space $20,000.00 16.26%

Petroleum Cost $100,000.00 81.30%

Other Expenses $1,000.00 0.81%

Start-Up Fund Available $0.00 0.00%

Total Start-Up Fund Required $123,000.00 100%

Projected Profit & Loss Statement

DESCRIPTION YEAR 1 YEAR 2

Sales $100,000.00 $150,000.00

Cost of Sales $50,000.00 $80,000.00

Gross Profit $50,000.00 $70,000.00

Total Expenses $10,000.00 $10,000.00 Chat

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Net Profit (Loss) $40,000.00 $60,000.00

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Projected Balance Sheet

DESCRIPTION YEAR 1 YEAR 2

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Cash $30,000.00 $40,000.00

Other Assets $100,000.00 $120,000.00

Total Assets $130,000.00 $160,000.00

Accounts Payable $50,000.00 $70,000.00

Other Liabilities $40,000.00 $50,000.00

Total Liabilities $90,000.00 $120,000.00

Equity Capital $30,000.00 $30,000.00

Retained Earnings $10,000.00 $10,000.00

Total Shareholder’s Equity $40,000.00 $40,000.00

Total Liabilities & Shareholder’s

$130,000.00 $160,000.00
Equity

Appendix

1. Gasoline Central

The official social media account of one of our main competitors.

2. Sea Oil Gas

The official website of one of our main competitors.

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