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Name: Ananya Dutta

University roll-no: 23409320013


Subject: Marketing Management

Product: Lipstick
Brand: MAC

Name USP
1 MATTE LIPSTICK 8+ TEXTURES, PROFESSIONAL, ICONIC
LONG-WEARING, FULL COVERAGE, COMPLETELY MATTE
2 RETRO MATTE LIPSTICK FINISH
3 SATIN LIPSTICK CREAMY, MEDIUM BUILDABLE COVERAGE, SATIN FINISH
POWERFUL COLOUR, ALL-DAY MOISTURE, WEIGHTLESS
4 LOVE ME LIQUID LIPCOLOUR SATIN-SOFT FINISH
MOISTURE-MATTE LIQUID LIPCOLOUR, SOFT-
FOCUS/BLURRED COLOUR, 10-HOUR WEIGHTLESS
5 POWDER KISS LIQUID LIPCOLOUR MOISTURE
RETRO MATTE LIQUID
6 LIPCOLOUR LIQUID LIPSTICK, MATTE FINISH, LONG-LASTING
POWERGLASS PLUMPING LIP PLUMPS LIPS INSTANTLY/OVER TIME, SHEER LUSCIOUS
7 GLOSS COLOUR, HYDRATES
WEIGHTLESS SOFT MATTE, MOISTURIZING, BLURS LINES
8 POWDER KISS LIPSTICK AND SMOOTHES LIPS
POWERFUL COLOUR, ALL-DAY MOISTURE, WEIGHTLESS
9 LOVE ME LIPSTICK SATIN-SOFT FINISH
ULTRA-CREAMY, FULL COVERAGE, SEMI-LUSTROUS
10 AMPLIFIED LIPSTICK FINISH
LIGHTWEIGHT, SHEER BUILDABLE COVERAGE, LUSTROUS
11 LUSTRE LIPSTICK FINISH
NON-STICKY 3D SHINE, WEIGHTLESS SATURATED
12 PATENT PAINT LIP LACQUER COLOUR, NON-BLEEDING
Every cent of the selling price of viva glam lipstick is
13 VIVA GLAM LIPSTICK donated to the m∙a∙c viva glam fund
CREAMY, MEDIUM BUILDABLE COVERAGE, SEMI-GLOSSY
14 CREMESHEEN LIPSTICK FINISH

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