Triple Bottom Line

John Elkington (a global authority on corporate responsibility and sustainability)

"Should not only include financial bottom line,profit or loss but also social and environmental as well"- in a
book 1997

Business sustainability usually defined as place where economy, social and environmental health overlap
3 bottom line gives the idea of sustainability need people, planet and profit

Business need mre than financial equity to keep going

Planet balance in a way -> called cycle of nature

Everything comes from environment including society (social) and from society we will gain economy

Economy desicion is part of a strategy to make more money while getting closer to social and ecological
sustainability.

Business sustainability gives new perspective on the rationale for integrating sustainbillity into who and how
ther are in the world

Triple Bottom Line

John Elkington (a global authority on corporate responsibility and sustainability)

"Should not only include financial bottom line,profit or loss but also social and environmental as well"- in a
book 1997

Business sustainability usually defined as place where economy, social and environmental health overlap
3 bottom line gives the idea of sustainability need people, planet and profit

Business need mre than financial equity to keep going

Planet balance in a way -> called cycle of nature

Everything comes from environment including society (social) and from society we will gain economy

Economy desicion is part of a strategy to make more money while getting closer to social and ecological
sustainability.

Business sustainability gives new perspective on the rationale for integrating sustainbillity into who and how
ther are in the world