BHM (2019-23, 2018-22)/ B.Sc.

– (HOTEL MANAGEMENT AND CATERING

TECHNOLOGY) (2017-20)

19BHM- VCE12T Company Economics L T P C

Version 1.0 1 0 0 1
Pre-
NIL
requisites/Exposure
Co-requisites --

Course Objectives- The purpose of this course is to:

1. Understand the nature of Indian Economy in general & economic planning for tourism
& hospitality in general.

2. Analyze the effective framework to share best practice and explore solutions to
challenges within leadership and management roles.

Course Outcomes- On completion of this course, the students will be able to:

CO1 Classify or Categorize Hotels based on different classification styles.

CO2 Understand the types of business organization and types of lodgings.
CO3 Understand market structure and the nuances of managing hotel and its environment.
CO4 Describe & explain business Ecosystem.
CO5 Implement the knowledge gained on hotel companies and market structure in
understanding the company’s ecosystem through case study.

Pedagogy- The course will be taught in an interactive manner. The concepts shall be mostly
shared through slides, video clips as required and further reinforced through individual or
group activities or case discussions, presentations etc. aimed to equip students with skills to
apply the theoretical knowledge in various situations. Students are especially encouraged to
read hotel management news and articles and research papers to not only acquire a better
understanding but also to be well informed of the current business scenario and its challenges
and possible solutions.
Course content Total Lecture hours (12X1= 12)

Unit I: Introduction to Hotel Companies: 3 lecture hours

 Different types of hotel companies (ranking in terms of number of stars, number of

rooms, different management methods
 Franchise and management authorization

Unit II: Types of Business Organization 2 lecture hours

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 BHM (2019-23, 2018-22)/ B.Sc. – (HOTEL MANAGEMENT AND CATERING
TECHNOLOGY) (2017-20)
 Other types of lodging and catering
 Family owned companies
 Small companies
 Multinational companies

Unit III: Market Structure of Hotel Environment 2 lecture hours

 Knowledge of how a hotel is managed and its environment
 Partners in the hospitality industry

Unit IV: Business Ecosystem 2 lecture hours

 The company as a business ecosystem (theory)
 Review & Consolidation of knowledge

Unit V: Case Study 1 lecture hour

 Challenges faced by the Hotel Companies (Case studies)

Examination Scheme
THEORY (T)
Internal Evaluation (40) Total

Components I II III IV V

Attendance
Class Midterm Theory
Assignment ( 3=>80, 2= 60-80, Quiz
Presentation (Written Exam)
1=50-60)

100
Weightage (%) 5 5 5 15 10

External Examination (60)

End Term Theory Examination

60

Text books
 Tourism Economics by Mathieson Alistor & Wall Gerllliej, Physical & Social
Impacts.
 The Economics, Travel & Tourism by Anil Andirous, Lengman Cheshues,

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 BHM (2019-23, 2018-22)/ B.Sc. – (HOTEL MANAGEMENT AND CATERING
TECHNOLOGY) (2017-20)
Melbourne.
 International Travel & Tourism- Principles &Concepts by Dr. JM Negi, S. Chand
& Co, New Delhi
Reference books

 Managerial Economics by Mote Lal & Gupta, Tata McGraw Hill, New Delhi
 Fundamentals of Economic Balances
 Indian Economy by AN Aggarwal
 Indian Economy by Dutta p. Sundram
 Indian Economy by Saradesai.

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