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TABLE OF CONTENTS

Search Strategy..................................................................................................................................................... iii

1. Who you are and what they think about you: how to measure brand identity and brand image of a small
design company.................................................................................................................................................... 1

Bibliography........................................................................................................................................................... 3

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S2 brand identity ProQuest Dissertations & Theses Global 251053

S1 ProQuest Dissertations & Theses Global 251053
brand identity

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Who you are and what they think about you: how
to measure brand identity and brand image of a
small design company
Besedina, Oleksandra . Uppsala Universitet (Sweden). ProQuest Dissertations Publishing, 2011.
10774817.

ProQuest document link

ABSTRACT (ENGLISH)
The idea of this thesis originates from the stand point that the understanding of who you are, who you want to be
and what impression you actually make, is the start of a successful reciprocal relationship. The thesis solves two
tasks. First, it offers a methodology of measuring brand image and brand identity and therefore contributes to the
development of the research base. Second, presenting a case-study of a small scale company it applies the
methodology and analyzes the congruency between brand image and brand identity from the communication
perspective of SMEs. In a result the developed methodology is tested and a contribution to the deeper
understanding of brand nature is made.

DETAILS

Identifier / keyword: (UMI)AAI10774817 Social sciences

Number of pages: 0

Degree date: 2011

School code: 0903

Source: DAI-C 75/12, Dissertation Abstracts International

Place of publication: Ann Arbor

Country of publication: United States

Advisor: Feurst, Ola

University/institution: Uppsala Universitet (Sweden)

University location: Sweden

Degree: Master's

Source type: Dissertation or Thesis

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Language: English

Document type: Dissertation/Thesis

Note: N.A.

Dissertation/thesis number: 10774817

ProQuest document ID: 2001949730

Document URL: https://www.proquest.com/dissertations-theses/who-you-are-what-they-think-about-

how-measure/docview/2001949730/se-2?accountid=31785

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 Bibliography
Citation style: APA 6th - American Psychological Association, 6th Edition

Besedina, O. (2011). Who you are and what they think about you: How to measure brand identity and brand image
of a small design company (10774817). Available from ProQuest Dissertations & Theses Global. (2001949730).
Retrieved from https://www.proquest.com/dissertations-theses/who-you-are-what-they-think-about-how-
measure/docview/2001949730/se-2?accountid=31785

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