Global Outreach For

Blockchain/Crypto Industry
3rd Dec 2020
The family

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news distribution and earned media software and services.

For 65 years, PR Newswire has been an invaluable resource for

communicators. From journalists looking for trustworthy story leads
to PR professionals needing media coverage, PR Newswire has
earned the reputation as the industry’s most reliable distribution
network. Powered by cultivated media relationships, exclusive
partnerships and modern technology, PR Newswire will help you
reach and engage your target audiences on the channels they trust.
How can we help?
Reach consumers through the
channels they trust.
WHAT AUDIENCES TRUST

In the wave of blockchain and crypto

hype, audiences are looking for
Traditional Media 61% information in credible news sources.
Therefore, PR played a key role in
building trust among community in
long term. As a leading player in news
distribution, we support businesses to
Search Engines 61% spread their news and gain earned
media.

Owned Media 46%

Source: 2020 Edelman Trust Barometer

TRUST THE MOST TRUSTED
DISTRIBUTION NETWORK

ACCESS TO INDUSTRY LEADING CONSULTATIVE & PROVEN &

INFLUENCERS SEARCH VISIBILITY STRATEGIC SUPPORT TRUSTED
PR Newswire’s Global Network
The world’s largest distribution network

170+
COUNTRIES

40+
LANGUAGES

65k+
MEDIA OUTLETS
125+
INDUSTRY & TRADE
200k+
JOURNALISTS &
2.1M+
SOCIAL
CATEGORIES INFLUENCERS FOLLOWERS
Get Your Story Delivered Through Multiple Channels
News Agency Traditional & Trade
Partnership with news Media
agencies around the world • 300,000+ media points
• Exclusive, targeted
newsroom of 39,000+ vetted,
opt-in influencers.
Online Coverage Mobile & Social
• Nearly 10,000+
websites, portals & Media
databases • 3.2+ million mobile subscribers
• Search optimized & social followers in APAC

Traditional & Trade

Media
 PR Newswire Global Online Network
GLOBAL ONLINE REACH

12.1M 135M+ 8k+

ORGANIC SEARCH TRAFFIC TOTAL BACKLINKS GLOBAL WEBSITES
Monthly traffic to all PR Newswire websites External websites link back to releases posted on Total number of websites in
PRNewswire’s sites millions of times each year. When a PR Newswire's global online syndication
website links to your news, this is a backlink generating network
valuable traffic to your release.

SOURCE: SEMRUSH
 Start To Build Up Your Communication Strategy

1. 1 news cannot build up your whole brand. Therefore, a

brand need a 3-6 months plan to build up brand
awareness.
2. Use the challenge-solution approach to write your story
3. Use number/infographic/whitepaper to grab audience
attention
4. Include call-to-action ending your press release

8
Newsworthy Angles For A Release
• Opening a new business • Hosting a webinar
• Announcing company expansion • Promoting an upcoming event
• Launching a new product • Announcing an accomplishment
• Announcing a product update or new product • Receiving a certification
feature • Introducing a new hire
• Announcing contest or competition • Announcing a new partnership or
• Celebrating a company milestone (ICO/IDO) or collaboration
anniversary • Announcing something tied to a major
• Participating in a national or local event holiday
• Launching a new campaign • Announcing a new investor
• Results from a survey or study • Offering a free training or resource
• Receiving an award
• Announcing financial earnings results or forecasts
• Releasing a thought leadership piece from an
industry expert
• Publishing tips or educational information
• Announcing an acquisition or merger
How PlayDApp Build Up Their Game
Communications
RGP Game Launch - Sep

+200
PlayDapp Launches RPG 'Along with the Gods:
knights of the Dawn' on Google Play Store

NFT Stacking Open Announcement - Oct P2E Game Launch - Oct Earned News Sites
Play and Earn RPG Game, Along with the Gods: Knights of PlayDapp Leads the way in Play-to-Earn games Launching
the Dawn's Play to Earn launches October 27th NFT Staking P2E Server for 'Along with the Gods' with pre-registration
starts ahead of official release
Big Names Pick-up:
Yahoo Finance,
Branding Campaign - Nov Market Expansion - Nov Bloomberg, Market
PlayDapp's P2E Campaign Takes over Times Square, New PlayDapp and ITSB's 'GamePot' join forces to introduce
York blockchain games to North America
Watch,….

New Function Launch - Dec New York Time

PlayDapp launches PlayDapp SDK, optimized to support Square Features
blockchainization of traditional games
Appendix: Our Network
 United States (U.S.) Network
U.S. ONLINE REACH

5.3M 99M+ 4k+

ORGANIC SEARCH TRAFFIC TOTAL BACKLINKS WEBSITES
Monthly traffic to PRNewswire.com External websites link back to releases posted on Total number of websites in
PRNewswire.com millions of times each year. When a PR Newswire's U.S. online syndication
website links to your news, this is a backlink generating network
valuable traffic to your release.

SOURCE: SEMRUSH
 United States (U.S.) Network

3k+
MEDIA OUTLETS
4k+
WEBSITES
77k+
JOURNALISTS &
64k+
SOCIAL FOLLOWERS
INFLUENCERS

Market Research Analyst: David Argueta

13
 Canada Network

1.3k+
MEDIA OUTLETS
850+
WEBSITES
65k+
JOURNALISTS &
70k+
SOCIAL FOLLOWERS
INFLUENCERS

Translations Included: French

Market Research Analyst: Jeanette Jirau

14
 Canada Network
CANADA ONLINE REACH

1.1M 10.6M+ 850+

ORGANIC SEARCH TRAFFIC TOTAL BACKLINKS WEBSITES
Monthly traffic to Newswire.ca External websites link back to releases posted on Total number of websites in
Newswire.ca millions of times each year. When a website PR Newswire’s Canadian online
links to your news, this is a backlink generating valuable syndication network
traffic to your release.

SOURCE: SEMRUSH
 Europe, Middle East, India, Africa (EMEIA) Network

13k+
MEDIA OUTLETS
1k+
WEBSITES
26k+
JOURNALISTS &
9k+
SOCIAL FOLLOWERS
INFLUENCERS

N AT I O N A L N E W S A G E N C I E S

Czech News Agency

Algemeen Nederlands National Press Agency News Agency of German
Persbureau of Switzerland the Slovak Republic Press Agency

Italian News Agency

Russia News Agency UK Press Agency

Belgium
News Agency

Austria Press
Agency = Exclusive partner of Cision

Spanish news agency Agence

Market Research Analyst: Krister Wennberg France-Presse
16
 Europe, Middle East, India, Africa (EMEIA) Network
EMEIA ONLINE REACH

201k+ 13.6M+ 1k+

ORGANIC SEARCH TRAFFIC TOTAL BACKLINKS WEBSITES
Monthly traffic to PRNewswire EMEIA sites External websites link back to releases posted on Total number of websites in
PRNewswire’s EMEIA sites millions of times each year. PR Newswire’s EMEIA online syndication
When a website links to your news, this is a backlink network
generating valuable traffic to your release.

SOURCE: SEMRUSH

17
 United Kingdom Network

JOURNALISTS
3k+
MEDIA OUTLETS
& EDITORS

100+
WEBSITES

Market Research Analyst: Nareeman Dosa

PR Newswire has a non-exclusive partnership with PA and the Financial Times
 France Network

900+
MEDIA OUTLETS

40+
WEBSITES

T R AN S L AT I O N S

French
Market Research Analyst: Hassna Larheni
Germany Network

JOURNALISTS
1k+
MEDIA OUTLETS
& EDITORS

300+WEBSITES

T R AN S L AT I O N S

German
PR Newswire has an exclusive partnership with DPA / News Aktuell.
 Spain Network

JOURNALISTS
1.7k+
MEDIA OUTLETS
& EDITORS

95+
WEBSITES

T R AN S L AT I O N S
Market Research Analyst: Magdalena Canedo Spanish
PR Newswire has an exclusive partnership with Europa Press
Italy Network

JOURNALISTS
600+
MEDIA OUTLETS
& EDITORS

30+
WEBSITES

T R AN S L AT I O N S

Italian
PR Newswire has an exclusive partnership with Adnkronos
Nordic Network

JOURNALISTS
1.2k+
MEDIA OUTLETS
& EDITORS

11
WEBSITES

T R AN S L AT I O N S

Danish, Finnish,
Norwegian, Swedish
Netherlands Network

JOURNALISTS
200+
MEDIA OUTLETS
& EDITORS

6
WEBSITES

T R AN S L AT I O N S

Dutch
PR Newswire has a partnership with ANP (Algemeen Nederlands Persbureau)
Russian & CIS Network

JOURNALISTS
890+
MEDIA OUTLETS
& EDITORS

25+
WEBSITES

T R AN S L AT I O N S

Russian
PR Newswire has an exclusive partnership with TASS Russian News Agency
 Middle East Network

JOURNALISTS
6.8k+
MEDIA OUTLETS
& EDITORS

210+WEBSITES

T R AN S L AT I O N S
PR Newswire has an exclusive partnership with Middle East News Agency
English, Arabic &
Market Research Analyst: Jenan Al-Mussawi French
Africa Network

JOURNALISTS
2.3k+
MEDIA OUTLETS
& EDITORS

100+
WEBSITES

PR Newswire has an exclusive partnership with Middle East News Agency

India Network

1k+
MEDIA OUTLETS

200+WEBSITES

T R AN S L AT I O N S

Hindi
 Asia Pacific Network

46k+
MEDIA OUTLETS
1.8k+
WEBSITES
50k+
JOURNALISTS &
2M+
SOCIAL FOLLOWERS
INFLUENCERS

Market Research Analyst: Lynn Liu

29
 APAC Network
A S I A PA C I F I C O N L I N E R E A C H

8M+ 8.1M+ 1.8k+

UNIQUE VISITORS TOTAL BACKLINKS WEBSITES
External websites link back to releases posted on Total number of websites in
Annual unique visitors to PRNAsia.com
PRNAsia.com millions of times each year. When a website PR Newswire’s APAC online
links to your news, this is a backlink generating valuable
syndication network
traffic to your release.

SOURCE: SEMRUSH AND GOOGLE ANAYLTICS

 Mainland China Network

JOURNALISTS
9.5k+
MEDIA OUTLETS
& EDITORS

930+WEBSITES

T R AN S L AT I O N S

Simplified Chinese
Market Research Analyst: Sasha Zhao
 Hong Kong & Macau Network

JOURNALISTS
2.3k+
MEDIA OUTLETS
& EDITORS

120+WEBSITES

T R AN S L AT I O N S

Traditional Chinese
Market Research Analyst: Kate Wong
 Taiwan Network

JOURNALISTS
1.4k+
MEDIA OUTLETS
& EDITORS

55+
WEBSITES

T R AN S L AT I O N S

Traditional Chinese
Market Research Analysts: Kate Wong, Sharlene Chou
 Singapore Network

JOURNALISTS
1k+
MEDIA OUTLETS
& EDITORS

65+
WEBSITES

Market Research Analyst: Stephanie Lau

Japan Network

JOURNALISTS
650+
MEDIA OUTLETS
& EDITORS

40+
WEBSITES

T R AN S L AT I O N S

Japanese
 South Korea Network

JOURNALISTS
1.2k+
MEDIA OUTLETS
& EDITORS

Yonhap News Agency

The Herald Business

60+
WEBSITES

T R AN S L AT I O N S
Hankyung
Korean
Market Research Analyst: Hwajin Choi
Thailand Network

JOURNALISTS
1.5k+
MEDIA OUTLETS
& EDITORS

30+
WEBSITES

T R AN S L AT I O N S

Thai
 Indonesia Network

JOURNALISTS
3.5k+
MEDIA OUTLETS
& EDITORS

130+
JOURNALISTS &
EDITORS

T R AN S L AT I O N S

Indonesian
Market Research Analyst: Atif Maulana
 Philippines Network

600+
MEDIA OUTLETS
JOURNALISTS
& EDITORS

45+
WEBSITES

Market Research Analyst: Christine Pereira

 Malaysia Network

1.6k+
MEDIA OUTLETS

175+WEBSITES

T R AN S L AT I O N S

Malay
Market Research Analyst: Christine Pereira
 Australia & New Zealand Network

8.3k+
MEDIA OUTLETS

50+
WEBSITES

Market Research Analysts: Stephanie Lau, Monica Wasef

 Vietnam Network

900+
MEDIA OUTLETS

50+
WEBSITES

T R AN S L AT I O N S

Vietnamese
Market Research Analyst: Stephanie Lau
Other Asia Networks

900+
MEDIA OUTLETS

COUNTRIES

• Myanmar • Brunei 2.k+

JOURNALISTS &
• Pakistan • Nepal EDITORS
• Cambodia • Pacific Islands
• Guam • Sri Lanka
• Laos • Bangladesh T R AN S L AT I O N S

Vietnamese
 LatAm Network

1,400+
MEDIA OUTLETS
460+
WEBSITES
150+
JOURNALISTS &
20+
COUNTRIES
INFLUENCERS

Market Research Analyst: Faye Godfrey

 LatAm Network
L AT I N A M E R I C A N O N L I N E R E A C H

5.4M 4.6M+ 460+

ORGANIC SEARCH TRAFFIC
Monthly organic search traffic to
PRNewswire.com.mx and
PRNewswire.com.br
TOTAL BACKLINKS WEBSITES
External websites link back to releases posted on Total number of websites in
PRNewswire.com.br millions of times each year. When a PR Newswire's online syndication
website links to your news, this is a backlink generating network
valuable traffic to your release.

SOURCE: SEMRUSH
Brazil Network

3.5k+
MEDIA OUTLETS

Brazil News Agency

Brazil News Agency

165+WEBSITES

T R AN S L AT I O N S

Portuguese
Mexico Network

1.8k+
MEDIA OUTLETS

150+WEBSITES

T R AN S L AT I O N S

Spanish
Argentina Network

870+
MEDIA OUTLETS

9
WEBSITES

T R AN S L AT I O N S

Spanish
 T R A N S L AT I O N S
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