Conclusion: We have conducted a research over the communication strategy of Building

Technology & Ideas (BTI). We arranged meetings with two of their managers from
different departments. Both of these officers gave us primary and secondary data for our
research. After doing the research we came to our conclusion. The company though is
one of the biggest real estate companies in the country they are still not up to the mark of
100% efficient in business communication. They do face problems in communication
system. Lack of native language knowledge is probably the biggest of them all. Also, as
all of the employees are from Bangladesh culturally a fear of “grapevine” and
miscommunication among peers take place. Also, they do all of their production through
contractors which obviously creates a risk of bad reputation through outsourcing. So, we
have come to a conclusion that this company should bring more changes to the
communication system. We have some recommendations for the company so that their
communication system would be more efficient.