Professional Documents
Culture Documents
Letter of Transmittal
January 4, 2022
Ms. Shabnin Rahman Shorna
Full-Time Lecturer
Department of Management
School of Business & Economics
Dear ma'am,
We're submitting our Organizational Management term paper for Fall 2021 on
December 31, in accordance with your stringent deadline. We sincerely
appreciate your never-ending efforts to help us gather resounding knowledge in
this limited time frame, despite all obstacles. We've done everything we can to
live up to and exceed your expectations.
Sincerely yours,
Acknowledgement
Before we start the discussion about our paper, we would like to extend our
deepest gratitude towards a few individuals who have played inevitable roles in
completing the task since the very beginning. This whole project wouldn't have
been possible without their help, assistance, and guidance. We owe our most
profound appreciation to them.
At first, We must thank our course instructor Ms. Shabnin Rahman Shorna, for
her constant support and teachings that have supported us on our journey whole
process of getting it done. She assisted us every time we needed directions and
looked for answers that we were confused about. We, the group two members,
are very grateful for her contribution.
Similarly, we would like to show our heartiest gratitude to the commitment and
constant assistance of Manzur Ahmed, the assistant general manager of T.K.
Group of Industries helped us by giving his time, efforts, and necessary intel
regarding the project. The task is dedicated to each of those individuals who
helped us while undertaking this task.
Table of Contents
1. Introduction ................................................................................................................................ 5
5. Achievements ............................................................................................................................ 10
16. Bibliography............................................................................................................................ 32
1. Introduction
Mohammed Abu Tayab and Mohammad Abul Kalam, two brothers, created the T.K.
Group in 1972. They continued the trading company when their father, Mir Ahmed
Sowdagar, died away, inspired by his success. They were, however, still on the hunt for
new business prospects to better serve the nation. T.K. Group is now one of
Bangladesh's largest corporations. T.K Group is a Bangladeshi company that specializes
in vegetable oil. Steel, shipbuilding, pulp & paper, plastics, cement, and textiles are
among its other businesses. Chittagong is the headquarters of the conglomerate. This is
one of the country's largest VAT payers.
We have to conduct an interview with Assistant General Manager (AGM) Mr. Manzur
Ahmed in order to accomplish our research. For more information, we used the internet
and our text book. We had to confront certain limits in order to avoid the leaking of
critical information about the company since it is a successful enterprise.
2. Mission Statement
The mission of T. K. Group of Industries is to "create value while making a
difference." The goal of them is to be the best in all of their businesses by focusing
on their 5Ps: people, portfolio, partnerships, profit, and productivity. To keep on
track toward their goal, they adhere to their fundamental beliefs at T. K. Group
of Industries. they believe in the following:
➢ Every action should be transparent
➢ Adaptability to new situations
➢ Creating a conducive atmosphere
➢ Strive to be the best
Their ability to adapt and empower their staff ensures excellence in our activities,
while transparency keeps their conscience intact.
4. Corporate Clients
Govt. Organizations:
5. Achievements
Bangladesh's First Superbrands Award-Winning Particle Board Brand:
Super Board Mills Ltd. provides the right product for all of your decorating,
furnishing, packaging, and manufacturing requirements. SBML has been
producing high-quality board and plywood since its inception in 1995.
IAB Build Expo 2019: Arcasia Best Pavillion Award (Super Board):
Super Board Mills Ltd. provides the right product for all of your decorating,
furnishing, packaging, and manufacturing requirements. SBML has been
producing high-quality board and plywood since its inception in 1995.
6. Executive Summary
The T.K. Group is the subject of this study. It is one of Bangladesh's most important
industries. Commodity trading was where the industry started in 1972. The founders'
entrepreneurial drive aided the company's growth, and new projects in consumer and
industrial product manufacture and marketing were started. With core competencies in
edible oils and fats and successful diversification into other industry areas, the group
has developed as one of Bangladesh's top industrial groups over the years. They're well-
known for their vegetable oil production. Steel, shipbuilding, pulp and paper, plastics,
cement, tea plantations, packaging, and textiles are among their other passions.
Chittagong is the headquarters of the conglomerate. For decades, it has held the hearts
of the people of Bangladesh. Since its inception, this industry has received numerous
national and international accolades. They have received many awards for their
contributions to the country's export and import markets, including "Standard Chartered
Trade Awards" and "Best Brand Award."
"Creating value while making a difference" is their mission. Their goal is to be the best
in all they do by focusing on the 5ps: people, portfolio, partners, profits, and
productivity. They are committed to conducting business in a distinctive and effective
manner in order to serve consumers and customers. By doing so, they hope to become
a dominant player in the business areas in which they operate. They think that effective
business growth necessitates a comprehensive commitment to excellence in
performance and productivity in order to build long-term value.
8. Organizational Structure
8.3: Chain of Command: The chain of command that runs from the top
of the organization to the bottom, indicating who reports to whom.
9. Situation Analysis
Situation analysis is the process of assessing the internal and external variables
that impact an organization before embarking on a new initiative or project. It
equips you with the expertise to recognize your organization’s, service’s, or
product's existing opportunities and difficulties. As a result, it's easier to develop
a plan to go from where you are now to where you want to be.
The situation analysis of TK group is given below:
9.1: Internal Factors:
TK Group has developed strong cultural principles that have a significant impact
on staff behavior and activities. Their core beliefs and values are deeply held and
widely shared. They share a strong bond in terms of shared values and behaviors.
They inspire and motivate their employees in a variety of ways:
9.1.1: Value of Employees: Although the TK Group is a hierarchical company,
every employee can offer their ideas. Each employee is valued and rewarded
based on the circumstances. Every employee maintains a strict work ethic. They
are hard-working. They are very dependable and responsible. This sort of
behavior makes them one of the best companies in Bangladesh. They are very
positive and adaptive to any situation. They are self-motivated and full of self-
confidence. Professionalism and loyalty are their main attribute of them.
9.1.2: Financial: In order to exist and expand effectively, a company must have
sufficient finances. The financial condition of TK Group is really good and
developing more day by day. Their financial growth is extra-ordinary. They have
numerous segments in their business. All segments are more or less profitable.
Their edible items are very prominent in our country. Their mostly home
production helps them to minimize the production cost which allows them to
profit more.
9.1.3: Management: From the beginning of the company's journey, the T.K.
group's management has worked incredibly successfully and efficiently. M.D.
Abul Kalam, the current managing director of the T.K. group, takes recruiting
qualified managers very seriously. T.K. Group now employs over 50,000 people
and continues to grow year after year. Managers face various problems as they
carry out their duties as leaders. When managers relocate to another location, they
may find it challenging to adapt to local traditions, dialects, and other issues.
Employees who work under or with them may find it difficult to accept them as
a peer.
9.1.4: Employee and Strategy Risk: Because of its excellent market position,
this company's risk of losing employees is pretty limited. No workers have ever
been caught hitting or causing violence because of any disagreement. A danger
to their strategy is low promotion, fixed pricing, and a lack of product mix
expansion. The danger is increased, but it is not yet in a downward trend.
9.1.5: Transparency: TK Group always maintains transparency within the
organization. They share goals, missions, and plans with everyone. They share
their values. They ask for ideas from the employees and appreciate them. They
ensure equal treatment for all employees in their organization.
9.1.6: Performance Recognition and Motivation: All employees get proper
recognition for their performance in a certain period. They highly try to appreciate
their employees for their brilliant work. They appreciate them in front of
everyone. This feeling of appreciation strongly motivates their people.
These are some of their internal factors that create impact on their activities.
role for every business. TK group don’t face that much difficulties to operate their
business for this environment.
9.2.5: Competitive Environment: With the development of new technology, the
opening up of international markets, and the growth of consumer expectations,
the competitive environment has become more intense. As one of the successful
companies in Bangladesh, they have many competitions. They have stiff
competition in the country. Many companies offer the same product, but their
quality makes them unique from them.
9.2.6: Global Environment: Being one of the largest companies in Bangladesh
TK Group often contribute to the global environment. They export their product
in various countries and capturing the market in the global sector.
These are some of their external factors that create impact on their activities.
Strength Weakness
SWOT
Opportunity Threats
It's used to set up a company's structure. The key advantages of a company are
its strengths. Weakness permits them to determine what aspects of their
business they should improve. Opportunities help them in deciding their
competitive advantages. Finally, threats help them in identifying their obstacles.
Internal factors include strengths and weaknesses, and external factors include
weaknesses and opportunities. Macroeconomics could be one of the external
factors.
Strength:
➢ The company's top management is its most important asset. They made
significant contributions to the development of their products and the
maintenance of their value.
➢ They have a large number of factories throughout the country.
➢ T.K. Group's most well-known brand, PUSTI, has edible oil, atta, wheat,
Tea, rice, water, lentil, and Suzi. Health, hygiene, and excellence are all
associated with the brand.
➢ Lower-level management is motivated by senior management, which
incentivizes them to work harder.
➢ They have all products like oil, Tea, ghee, flour, mineral water, steel,
cotton, board, and paper.
22 | P a g e Please Turn Over
Final Term Paper Group-2
12. Objectives
Objective means goals, desired outcomes, or targets. Every business objective
should be intelligent, specific, measurable, achievable, timed, and relevant. And
the strategy is the plan of action to achieve that objective. So, objective and design
are closely related to each other.
Every business has its own set of aims and objectives that it hopes to reach in the
future by delivering exceptional results. When a corporation begins its journey, it
establishes a goal that it wishes to achieve. It is an essential requirement for any
organization. In a competitive market, no firm or company can survive without
having a competitive advantage.
There are two kinds of goals. One is the stated goal, while the other is the actual
goal. Official assertions of what an organization says and what it wants its
stakeholders to believe about its aims are stated goals. And real goals are
something that an organization pursues.
T.K Group of Industries has its objectives and strategies. Their stated goal is to
put more budget into the advertising sector. Their real goal is to provide
affordable, environmentally friendly products. Their other real goal is to earn a
healthy profit for their shareholders and significantly impact the country's
development.
T.K Group of Industries has divided its objectives into four categories. They are:
Financial Objectives.
Customer Objectives.
Internal Objectives.
Learning and Growth Objectives.
customers from innovative offerings. Reduce error rates also fall on internal
objectives.
12.4: Learning and Growth Objectives:
Learning and Growth Objectives focus on skills, cultures, and organizational
capacity. T.K Group focuses on how to improve their technical and analytical
skills. Technical issues like increasing computers and technological innovations.
They are creating a performance-focused culture. They enhance productivity with
cross-functional teams. They invest in tools to make their stuff more productive.
They are hiring, attracting, and retaining the best talent across the whole country.
From the above objectives, we can clearly say that Tk Group is on a mission to
become the market leader. They strive to enhance the wealth of the stockholders
as a top priority. Even if they are a profit-driven corporation, they seek to earn
customer pleasure by providing distinctive products at a low cost and delivering
them on time.
13.1: Management Skills: The managers of the T.K. group have been working
very effectively and efficiently since the beginning of its journey. The current
managing director of T.K. Group, MD. Abul Kalam is pretty serious when it
comes to choosing compatible managers. The managers are well trained and have
enough experience to manage their span of control.
13.3: Social Media Management: Social media nowadays play a vital role in
each company since people of all ages now tend to spend a good amount of their
time on these but T.K. Group’s performance in this segment is not that
satisfactory. To grab the bigger potential customer group, the managers could
take the required initiatives to improve their social media management skills.
13.4: Other Challenges: On managerial work, T.K. group managers have many
challenges. Their first challenge is controlling their employees. Second, they have
lots of competitors in the market who are also doing quite well. Lastly, even their
best-selling products have many substitutes in the market, which might be big
trouble for them.
Recommendations:
• Showing more ads through television and radio.
• Start being more active on social media for better reach.
• There are so many untapped markets so that it can be a huge opportunity.
• Set up offices in the other major cities of Bangladesh
• Build trust among employees and managers by being better
communicators.
• Build their own E-commerce site where customers can get their products
online.
• They should take the opportunity to sponsor any event or sports team to
increase their popularity.
14. Conclusion
The T.K. Group of Industries was founded in 1972, and the founders'
entrepreneurial spirit aided the company's growth and the introduction of new
enterprises in the manufacturing and marketing consumer and industrial products.
As its offerings are best suited to its target clients, its commercial operations are
expanding day by day. The sales force is capable of successfully operating the
system. T-K has a strong network of distributors who are steadily improving and
becoming more competitive. T.K. follows a cell-by-cell method. The distribution
system has some fundamental and operational issues. As far as product promotion
is concerned, to cope with changing market needs, the company should maintain
sufficient flexibility in combining the parts of its management with those of its
market needs. A pragmatic approach in this area necessitates a constant and
regular assessment of the millennium's evolving technological and
socioeconomic conditions.
15. Appendix
Manzur Ahmed
FACTORY
Head Office
FACTORY FACTORY
Question We Asked:
16. Bibliography
❖ Robbins, S. P., & Coulter, M. A. (2020). Management Global Edition
Pearson. ISBN 9780132655040 (14th ed.).
❖ https://tkgroupbd.com/
❖ https://www.thedailystar.net/business/news/tk-group-invest-tk-1744cr-
bangabandhu-shilpa-nagar-1969213
❖ https://tkgroupbd.com/about-tk-group/
❖ https://tkgroupbd.com/acheivements/
❖ https://tkgroupbd.com/corporate-social-responsibility/
❖ https://tkgroupbd.com/our-business-sectors/
❖ https://tkgroupbd.com/associates-business-sector/
❖ https://www.tbsnews.net/bangladesh/energy/tk-seacom-invest-tk1350-
crore-lpg-142993
❖ https://tkgroupbd.com/brands/
❖ https://tkgroupbd.com/corporate-clients/
❖ https://tkgroupbd.com/news-events/
❖ https://www.tbsnews.net/coronavirus-chronicle/covid-19-bangladesh/tk-
group-provides-ppes-2-hospitals-chattogram-77635
❖ https://tkgroupbd.com/contact-us/
❖ https://www.tkgroupbd.net/
❖ https://en.wikipedia.org/wiki/T_K_Group_of_Industries