White Friday Media Plan 2018

Pre-Hype
Platform Objective Targeting Module Rate
Facebook Post Promotion Engagement/ Awarness Pakistan CPM $1.0
Facebook Video Promotion Awareness/Views Pakistan CPV $0.003
YouTube- Instream Awareness Pakistan CPV $0.03
YouTube-Bumbper Ads Awareness Pakistan CPM $2.5
Twitter Awareness Pakistan CPM $2.5

Total
Hype

Platform Objective Targeting Module Rate

Facebook Post Promotion Engagement/ Awarness Pakistan CPM $1.0
Facebook Video Promotion Awareness/Views Pakistan CPV $0.003
Facebook Subscriptions Pakistan CPC $0.03
GDN Subscriptions Pakistan CPC $0.70
YouTube- Bumper Ads Awareness Pakistan CPM $2.50
YouTube- Instream Awareness Pakistan CPV $0.03

Twitter Engagement Pakistan CPM $2.50

Total
Launch
Platform Objective Targeting Module Rate
SEM Conversions Pakistan CPC $0.50
GDN Conversions Pakistan CPC $0.30
Facebook Conversions Pakistan CPM $1.20
Total
Digital Mondays
Platform Objective Targeting Module Rate
SEM Conversions Pakistan CPC $0.50
GDN Conversions Pakistan CPC $0.60
Facebook Conversions Pakistan CPM $1.20
Total
Facebook Ads $ 173,885 130
GDN Ads $ 112,230 130
SEM Ads $ 95,462 130
GSP Ads 130
YouTube Bumper $18,385 130
YouTube Instream $10,000 130
FB Post Promotion $5,000 130
Twitter Post Enagageent $6,154 130
FB Video Promotion $31,420 130
$ 452,536 130
 Clicks Impressions Cost Est.CTR Views Est. VR
100,000 5,000,000 $5,000 2% - - paisay bachao, savings deals
500,000 20,000,000 $15,000 2.50% 5,000,000 25%
2352 1,175,873 $7,408 0.20% 246,933 21%
2,086 6,954,000 $17,385 0.03% - -
2,523 1,261,600 $3,154 0.20%

606,961 34,391,473 $47,947 1.76% cat

discounts
bank
partners
deals
Clicks Impressions Cost Est.CTR Views Est. VR education
151,840 7,592,000 $7,592 2% - -
328,400 21,893,333 $16,420 1.50% 5,473,333 25%
333,333 13,333,333 $10,000 3% - -
21,429 3,571,429 $15,000 0.60% - - 333333.3
240 800,000 $1,000 0.03% - -
3175 1,587,302 $10,000 0.20% 333,333 21%

6,000 1,200,000 $3,000 0.50%

692,577 42,385,397 $63,012 1.53%

Clicks Impressions Cost Est.CTR Est.CPA Est.Conv

160,462 1,069,747 $80,231 15% $5.00 16,046
295,383 59,076,667 $88,615 0.50% $10.00 8,862
3,597,125 119,904,167 $143,885 3.00% $4.00 35,971
4,052,970.33 180,050,580 $312,731 1.61% $5.14 60,879

Clicks Impressions Cost Est.CTR Est.CPA Est.Conv

30,462 203,080 $15,231 15.00% $8.00 1903.875
14,358 2,080,918 $8,615 0.69% $10.00 862
566,667 16,666,667 $20,000 3.40% $5.00 4000
611,487 18,950,665 $43,846 3.23% $6.48 6,765

130
-
paisay bachao, savings deals education
 White
Friday
Media
Plan
Pre-Hype
Impressio
Platform Objective Targeting Duration Module Rate Clicks ns Cost Est.CTR

Facebook
Post Engageme
Promotio nt/
n Awarness Pakistan 10 Days CPM $1.0 30,000 1,500,000 $1,500 2%

Facebook
Video
Promotio Awarenes
n s/Views Pakistan 10 Days CPV $0.003 16,667 666,667 $500 2.50%

YouTube-
Bumbper Awarenes
Ads s Pakistan 10 Days CPM $2.5 120 400,000 $1,000 0.03%
Awarenes
Twitter s Pakistan 10 Days CPM $2.5 400 200,000 $500 0.20%
Total 47,187 2,766,667 $3,500 1.71%
Hype
Impressio
Platform Objective Targeting Duration Module Rate Clicks ns Cost Est.CTR

Facebook
Video
Promotio Awarenes
n s/Views Pakistan 8 Days CPV $0.003 80,000 5,333,333 $4,000 1.50%
Subscripti
Facebook ons Pakistan 8 Days CPC $0.03 133,333 5,333,333 $4,000 3%
Subscripti
GDN ons Pakistan 8 Days CPC $0.70 2,857 476,190 $2,000 0.60%

YouTube-
Bumper Awarenes
Ads s Pakistan 8 Days CPM $2.50 240 800,000 $1,000 0.03%
YouTube- Awarenes
Instream s Pakistan 8 Days CPV $0.03 1619 809,524 $5,100 0.20%
Engageme
Twitter nt Pakistan 8 Days CPM $2.50 1,600 320,000 $800 0.50%
Total 219,650 ### $16,900 1.53%
Launch
 Impressio
Platform Objective Targeting Duration Module Rate Clicks ns Cost Est.CTR
Conversio
SEM ns Pakistan 1 Day CPC $0.50 20,000 133,333 $10,000 15%
Conversio
GDN ns Pakistan 1 Day CPC $0.30 50,000 ### $15,000 0.50%
Conversio
Facebook ns Pakistan 1 Day CPM $1.20 625,000 ### $25,000 3.00%
Total ### ### $50,000 1.61%
Digital
Mondays
Impressio
Platform Objective Targeting Duration Module Rate Clicks ns Cost Est.CTR
Conversio
SEM ns Pakistan 1 Day CPC 0.5 2000 13333 $ 1,000 15.00%
Conversio
GDN ns Pakistan 1 Day CPC 0.6 3333 483092 $ 2,000 0.69%
Conversio
Facebook ns Pakistan 1 Day CPM 1.2 99167 2916667 $ 3,500 3.40%
Total 104,500 ### $6,500 3.06%
 White
Friday
Media
Plan 2018
Pre-Hype

Views Est. VR Platform Objective Targeting Duration Module

Facebook
Post Engageme
Promotio nt/
- - n Awarness Pakistan 10 Days CPM

Facebook
Video
Promotio Awarenes
166,667 25% n s/Views Pakistan 10 Days CPV

YouTube-
Bumbper Awarenes
- - Ads s Pakistan 10 Days CPM
Awarenes
Twitter s Pakistan 10 Days CPM
Total
Hype

Views Est. VR Platform Objective Targeting Duration Module

Facebook
Video
Promotio Awarenes
1,333,333 25% n s/Views Pakistan 8 Days CPV
Subscripti
- - Facebook ons Pakistan 8 Days CPC
Subscripti
- - GDN ons Pakistan 8 Days CPC

YouTube-
Bumper Awarenes
- - Ads s Pakistan 8 Days CPM
YouTube- Awarenes
170,000 21% Instream s Pakistan 8 Days CPV
Engageme
Twitter nt Pakistan 8 Days CPM
Total
Launch
Est.CPA Est.Conv Platform Objective Targeting Duration Module
Conversio
$5.00 2,000 SEM ns Pakistan 20 Days CPC
Conversio
$10.00 1,500 GDN ns Pakistan 20 Days CPC
Conversio
$4.00 6,250 Facebook ns Pakistan 20 Days CPM
$5 $9,750 Total
Digital
Mondays

Est.CPA Est.Conv Platform Objective Targeting Duration Module

Conversio
5 200 SEM ns Pakistan 1 Day CPC
Conversio
15 133.3333 GDN ns Pakistan 1 Day CPC
Conversio
10 350 Facebook ns Pakistan 1 Day CPM
$10 $683 Total
 Impressio
Rate Clicks ns Cost Est.CTR Views Est. VR

$1.0 30,000 1,500,000 $1,500 2% - -

$0.003 16,667 666,667 $500 2.50% 166,667 25%

$2.5 120 400,000 $1,000 0.03% - -

$2.5 400 200,000 $500 0.20%

47,187 2,766,667 $3,500 1.71%

Impressio
Rate Clicks ns Cost Est.CTR Views Est. VR

$0.003 80,000 5,333,333 $4,000 1.50% 1,333,333 25%

$0.03 133,333 5,333,333 $4,000 3% - -

$0.70 2,857 476,190 $2,000 0.60% - -

$2.50 240 800,000 $1,000 0.03% - -

$0.03 1619 809,524 $5,100 0.20% 170,000 21%

$2.50 1,600 320,000 $800 0.50%

219,650 ### $16,900 1.53%
 Impressio
Rate Clicks ns Cost Est.CTR Est.CPA Est.Conv

$0.50 20,000 133,333 $10,000 15% $5.00 2,000

$0.30 50,000 ### $15,000 0.50% $10.00 1,500

$1.20 625,000 ### $25,000 3.00% $4.00 6,250

### ### $50,000 1.61% $5 $9,750

Impressio
Rate Clicks ns Cost Est.CTR Est.CPA Est.Conv

0.5 2000 13333 $ 1,000 15.00% 5 200

0.6 3333 483092 $ 2,000 0.69% 15 133.3333

1.2 99167 2916667 $ 3,500 3.40% 10 350

104,500 ### $6,500 3.06% $10 $683
 White
Friday
Media
Plan 2018
Pre-Hype
Platform Objective Targeting Module Rate Clicks Impressions Cost Est.CTR

Facebook Engageme
Post nt/
Promotion Awarness Pakistan CPM $1.0 100,000 5,000,000 $5,000 2%

Facebook
Video Awarenes
Promotion s/Views Pakistan CPV $0.003 500,000 20,000,000 $15,000 2.50%
YouTube- Awarenes
Instream s Pakistan CPV $0.03 2352 1,175,873 $7,408 0.20%

YouTube-
Bumbper Awarenes
Ads s Pakistan CPM $2.5 2,086 6,954,000 $17,385 0.03%
Awarenes
Twitter s Pakistan CPM $2.5 2,523 1,261,600 $3,154 0.20%
Total 606,961 34,391,473 $47,947 1.76%
Hype
Platform Objective Targeting Module Rate Clicks Impressions Cost Est.CTR

Facebook Engageme
Post nt/
Promotion Awarness Pakistan CPM $1.0 151,840 7,592,000 $7,592 2%

Facebook
Video Awarenes
Promotion s/Views Pakistan CPV $0.003 328,400 21,893,333 $16,420 1.50%
Subscripti
Facebook ons Pakistan CPC $0.03 333,333 13,333,333 $10,000 3%
Subscripti
GDN ons Pakistan CPC $0.70 21,429 3,571,429 $15,000 0.60%

YouTube-
Bumper Awarenes
Ads s Pakistan CPM $2.50 240 800,000 $1,000 0.03%
YouTube- Awarenes
Instream s Pakistan CPV $0.03 3175 1,587,302 $10,000 0.20%
 Engageme
Twitter nt Pakistan CPM $2.50 6,000 1,200,000 $3,000 0.50%
Total 692,577 42,385,397 $63,012 1.53%
Launch
Platform Objective Targeting Module Rate Clicks Impressions Cost Est.CTR
Conversio
SEM ns Pakistan CPC $0.50 160,462 1,069,747 $80,231 15%
Conversio
GDN ns Pakistan CPC $0.30 295,383 59,076,667 $88,615 0.50%
Conversio
Facebook ns Pakistan CPM $1.20 3,597,125 119,904,167 $143,885 3.00%
Total 4,052,970.33 180,050,580 $312,731 1.61%

Subscripti
GDN ons Pakistan CPC $0.70 21,429 3,571,429 $15,000 0.60%

YouTube-
Bumper Awarenes
Ads s Pakistan CPM $2.50 240 800,000 $1,000 0.03%
YouTube- Awarenes
Instream s Pakistan CPV $0.03 3175 1,587,302 $10,000 0.20%
Engageme
Twitter nt Pakistan CPM $2.50 6,000 1,200,000 $3,000 0.50%
Total 30,843 7,158,730 $29,000 1.53%
Launch
Platform Objective Targeting Module Rate Clicks Impressions Cost Est.CTR
Conversio
SEM ns Pakistan CPC $0.50 160,462 1,069,747 $80,231 15%
Conversio
GDN ns Pakistan CPC $0.30 295,383 59,076,667 $88,615 0.50%
Conversio
Facebook ns Pakistan CPM $1.20 3,597,125 119,904,167 $143,885 3.00%
Total 4,052,970.33 180,050,580 $312,731 1.61%
 Views Est. VR

- -

5,000,000 25%

246,933 21%

- -

Views Est. VR

- -

5,473,333 25%

- -

- -

- -

333,333 21%
Est.CPA Est.Conv

$5.00 16,046

$10.00 8,862

$4.00 35,971
$5.14 60,879

- -

- -

333,333 21%

Est.CPA Est.Conv

$5.00 16,046

$10.00 8,862

$4.00 35,971
$5.14 60,879
White Friday Media Plan 2018
Pre-Hype
Platform Objective Targeting Module Rate Clicks I
Facebook Post Promotion Engagement/ Awarness Pakistan CPM $1.0 100,000
Facebook Video Promotion Awareness/Views Pakistan CPV $0.003 500,000
YouTube- Instream Awareness Pakistan CPV $0.03 2352
YouTube-Bumbper Ads Awareness Pakistan CPM $2.5 2,086
Twitter Awareness Pakistan CPM $2.5 2,523

Total 606,961
Hype

Platform Objective Targeting Module Rate Clicks I

Facebook Post Promotion Engagement/ Awarness Pakistan CPM $1.0 151,840
Facebook Video Promotion Awareness/Views Pakistan CPV $0.003 328,400
Facebook Subscriptions Pakistan CPC $0.03 333,333
GDN Subscriptions Pakistan CPC $0.70 21,429
YouTube- Bumper Ads Awareness Pakistan CPM $2.50 240
YouTube- Instream Awareness Pakistan CPV $0.03 3175

Twitter Engagement Pakistan CPM $2.50 6,000

Total 692,577
Launch
Platform Objective Targeting Module Rate Clicks I
SEM Conversions Pakistan CPC $0.50 160,462
GDN Conversions Pakistan CPC $0.30 295,383
Facebook Conversions Pakistan CPM $1.20 3,597,125 1
Total 4,052,970.33
 e Clicks Impressions Cost Est.CTR Views Est. VR
0 100,000 5,000,000 $5,000 2% - -
03 500,000 20,000,000 $15,000 2.50% 5,000,000 25%
03 2352 1,175,873 $7,408 0.20% 246,933 21%
5 2,086 6,954,000 $17,385 0.03% - -
5 2,523 1,261,600 $3,154 0.20%

606,961 34,391,473 $47,947 1.76%

e Clicks Impressions Cost Est.CTR Views Est. VR

0 151,840 7,592,000 $7,592 2% - -
03 328,400 21,893,333 $16,420 1.50% 5,473,333 25%
03 333,333 13,333,333 $10,000 3% - -
70 21,429 3,571,429 $15,000 0.60% - -
50 240 800,000 $1,000 0.03% - -
03 3175 1,587,302 $10,000 0.20% 333,333 21%

50 6,000 1,200,000 $3,000 0.50%

692,577 42,385,397 $63,012 1.53%

e Clicks Impressions Cost Est.CTR Est.CPA Est.Conv

50 160,462 1,069,747 $80,231 15% $5.00 16,046
30 295,383 59,076,667 $88,615 0.50% $10.00 8,862
20 3,597,125 119,904,167 $143,885 3.00% $4.00 35,971
4,052,970.33 180,050,580 $312,731 1.61% $5.14 60,879
 White Friday Media
Plan 2018
Hype
Platform Objective Targeting Module Rate
Facebook Post Engagement/
Promotion Awarness Pakistan CPM $1.0
Facebook Video Awareness/Vie
Promotion ws Pakistan CPV $0.003
Facebook Subscriptions Pakistan CPC $0.03
GDN Subscriptions Pakistan CPC $0.70
YouTube- Bumper Ads Awareness Pakistan CPM $2.50
YouTube- Instream Awareness Pakistan CPV $0.03
Twitter Engagement Pakistan CPM $2.50
Total
Launch
Platform Objective Targeting Module Rate
SEM Conversions Pakistan CPC $0.50
GDN Conversions Pakistan CPC $0.30
Facebook Conversions Pakistan CPM $1.20
Total
 Clicks Impressions Cost Est.CTR

10,000 500,000 $500 2%

6,000 400,000 $300 1.50%

16,667 666,667 $500 3%
1,429 238,095 $1,000 0.60%
240 800,000 $500 0.03%
159 79,365 $500 0.20%
400 80,000 $200 0.50%
24,894 2,264,127 $3,500 1.53%

Clicks Impressions Cost Est.CTR

20,428 136,187 $10,214 15%
55,477 11,095,333 $16,643 0.50%
675,000 22,500,000 $27,000 3.00%
750,904.67 33,731,520 $53,857 1.61%
Views Est. VR

- -

100,000 25%
- -
- -
- -
16,667 21%

Est.CPA Est.Conv
$5.00 2,043
$10.00 1,664
$4.00 6,750
$5.15 10,457