Name: Faisal Jalal

Roll no: 14088

Assignment: International Business

IKEA INTRODUCTION

IKEA is an internationally known home furnishing retailer. It has grown rapidly

since it was founded in 1943. Today it is the world’s largest furniture retailer,
recognized for its Scandinavian style. The majority of ikea’s furniture is flat-pack,
ready to be assembled by the consumer. This allows a reduction in costs and
packaging. IKEA carries a range of 9,500 products, including home furniture and
accessories. This wide range is available in all IKEA stores and customers can order
much of the range online through ikea’s website. There are 18 stores in the UK to
date, the first of which opened in Warrington in 1987. In July 2009 IKEA opened a
store in Dublin too – it’s first in Ireland.
 IKEA MAIN PRODUCTS

1. Billy

Adjustable Shelves; Adapt Space between Shelves According To Your Needs. A

Simple Unit Can Be Enough Storage For A Limited Space Or The Foundation For
A Larger Storage Solution If Your Needs Change. This Furniture Must Be Fixed
To The Wall With The Enclosed Wall Fastener.

2. Poäng

The Poäng (Swedish: Point, Argument, Punch Line) Is A Wooden Cantilever

Armchair That Has Been Sold By The Swedish Furniture Retailer IKEA Since
1978. ... Its Design Resembles That Of The "Armchair 406," Created By The
Finnish Designer Alvar Aalto In 1939, But It Features Thin Upholstery Instead
Of The 406's Webbed Seat.

3. Malm Bed

The IKEA Malm Bed Is A Popular Wood Veneer Bed Frame With A Flat
Headboard And Footboard Designed And Manufactured By IKEA Of Sweden. ...
The IKEA Malm Bed Is A Popular Wood Veneer Bed Frame With A Flat
Headboard And Footboard Designed And Manufactured By IKEA Of Sweden.
 4. Expedit/Kallax

Ikea Discontinues Expedit Shelving – Ikea Kallax Is The New Expedit. ... The Key
Difference Between Expedit And Kallax Seems To Be That The Outer Boards Of
Kallax Shelves Are Slightly Thinner And Ikea Claim That The Reason For This Was
To Make Their Furniture More Sustainable.

5. Rens Sheepskin Rug

The IKEA RENS Sheepskin Rug Is A Luxuriously Soft Addition That Will Make Your
Dorm Room Feel Less Standard-Issue And More Like Your Own Personal Retreat.
The Soft, White Fur Area Rug Feels Plush As You Run Your Fingers Through It –
Perfect For Warming Up Your Floor, A Chair Or Even Your Bed.

6. Stockholm Rug

Stockholm Rug By IKEA Is A Monochrome Black And White Rug That Is Suitable
For Almost Any Space. Hand-woven By Skilled Craftspeople, Each One Is Unique.
The Durable, Soil-Resistant Wool Surface Makes This Rug Perfect In Your Living
Room Or Under Your Dining Table.
 7. Lack Tables

What Is The IKEA LACK Table Made Of? The LACK Table, Though Sturdy And
Strong, Is Made Up Of A Lot Of Cardboard, And While The Outside Frame Is Made
Of Wood, The Inside Is Filled With Honey-Comb-Shaped Paper Filler. What Is This?
As For The Outside Surface, It Is Made Using Fiberboard, Plastic, And Acrylic
Lacquer.

8. Ektorp Sofa

We Use Cotton In Many Of Our Products, From Sofas And Cushions To Bed Linen
And Mattresses. It Is A Soft, Durable And Renewable Fiber That Breathes And Is
Good At Absorbing Moisture.

UNIQUE SELLING PROPOSITION OF IKEA

The USP Or Unique Selling Proposition Of IKEA Is That They Promote D.I.Y Or Do It
Yourself Culture, By Supplying Ready To Assemble Furniture Which Can Be Easily
Constructed By A Commoner Or Non-professional.
 SCRIPT

 A.O.A CLASS

 My Name is Faisal today I am discuss about ikea

 Ikea Introduction/history
 Ikea Mein products
 Ikea USPs