Individual report 1

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 VRINO an alysis

The follow •s VRINO analysis will hel p to evaluate the ini{x›rtance of eac h distinctive
remtirce/competence via accessin s their value, rarit y, ininaitability, non-stibstittitability and if it is
supported by the ors• nisation.

Distinctive capability Valuable Rare Inimitable Organisati Non- Result

anal substitut
support ability

Re-engineering Yes Yes No Yes Temporary

and recertifying competitive
old and end-of advantage
lifeproducts

E-waste extraction by Yes Yes No Yes Competitive parity

extending the life of
a used computer

Competitive pricing Yes Yes Yes Yes Sustainable

strategy competitive
advantage

Prod uct customization Yes Yes Yes Yes yes Sustainable

- products made competitive
to meet the advantage
customer needs

Managing effective Yes Yes No Yes Yes Temporary

supply chain network competitive
advantage

Extensive market Yes No No Yes Competitive parity

research before
launching new product
or service

Marketing strategy via Yes Yes Yes Yes Sustainable

strong brand elements competitive
advantage
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References

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ind ustry [Accessed 8 Dec. 2019].
S. Grant, R. (1998) Contemporary strategy an alysis, Oxford: Blackwell.
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2019].
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2019].
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Appendixes

Appendix 1: Indian i nflati on rat es for 2019

2.5

Jan 2019 Apr 2019 Jul 2019 Oct

2019
Individual report 1
GRADEMARK REPORT

FINAL GRADE
GENERAL COMMENTS

75
Instructor

The report shows a very good understanding of the

core concepts to conduct a strategic analysis.

/100 The strength of the report is the manner in which the

author balances the discussion, especially in the
recommendations, which demonstrates a clear
understanding of the context of the case. This lends
credibility to the discussion. The frameworks are
consistently applied well with specific examples and
implications identified. Demonstrations of critical
thinking are also consistent throughout showing
confidence of knowledge and understanding.

The report could be improved by developing the

discussion further in places by not only identifying the
limitations but also the dependencies which would
demonstrate even deeper understanding - especially in
the recommendations section. The PESTLE analysis
would also benefit from demonstration of critical
thinking by identifying which factor is most significant
for example.

Spelling and grammar is of a high standard. Good use

of in text citations and structure is well organised.

Overall the report shows a high level of understanding

and knowledge. Had the author developed the
discussion further in places it would show even deeper
understanding of the case and concepts which would
have resulted in a higher mark.