TERM PAPER: Service Quality Dimension Analysis of Foodpanda

Master of Business Administration

Service Marketing
Course: MKT- 627
Section: 1

Submit To:

Dr. Shaikh Rafiqul Islam

Professor
Marketing & International Business
School of Business and Economics

Submitted By:

Name ID
Md. Israfil Ur Rahaman 1925097060

Date of Submission: January 11, 2021

 LETTER OF TRANSMITTAL

January 11, 2021

To:

Dr. Shaikh Rafiqul Islam

Professor, Marketing & International Business
School of Business and Economics
North South University

Subject: Submission of term paper on service quality dimension analysis of Foodpanda

Dear Sir,
I am glad to give our study, which is based on your recommended Term Paper on Service Quality
Dimension Analysis of Food panda. We performed a questionnaire survey with 20 candidates based on the
dimensions that enabled us to properly analyze the data. We searched the internet and other sources for
relevant information for our term paper in order to complete the specified topic. We will be grateful if you
accept our heartfelt appreciation for providing me with the opportunity to expand my knowledge and
opinions by assigning this work.
We had followed all of your instructions to the letter. Despite our extreme vigilance, there may be some
flaws. I would appreciate it if you took into account those from the excusable point of view.

Thank you

Sincerely,

Md. Israfil Ur Rahaman

ID: 1925097060
 EXECUTIVE SUMMARY

Foodpanda is a food delivery service that allows customers to buy food online and have it
delivered to their door via the Foodpanda mobile app or website. It is a worldwide food ordering
platform with a vast number of restaurants from which customers may pick their food. It is
operating in many cities and countries. In addition, it employs a huge number of active riders
who deliver food to customers' doorsteps.

Foodpanda Bangladesh Limited was founded in Bangladesh in December 2013 by a German

corporation. Rocket Internet, a European internet corporation recognized for establishing startups
and owning stakes in various models of the digitally retail industry, was the first to launch it. But,
on February 13, 2017, it sold the international brand Foodpanda to Delivery Hero, a German
competitor. Following the acquisition, Foodpanda was combined with Foodora, another online
food delivery business, and underwent a major rebranding.

Our professor assigned us the task of writing a report on the service quality dimension analysis.
As a result, we chose Foodpanda as the topic for our term paper. After conducting a Foodpanda
survey, we wrote about the industry analysis, quality dimension, customer satisfaction, and data
analysis. The purpose of this study is to justify Foodpanda Bangladesh Limited's current
customer satisfaction and compare it to their previous data to see how their performance has
changed.
 Table of Contents
1. Introduction.............................................................................................................................. 1
1.1 Mission & Vision................................................................................................................. 1
1.2 Services............................................................................................................................. 1
2. Industry Analysis...................................................................................................................... 2
2.1 Food delivery Industry........................................................................................................2
2.2 Bangladesh’s Food Industry Journey.................................................................................2
2.3 Food delivery Industry in Bangladesh.................................................................................2
2.4 Economic Condition Analysis.............................................................................................3
2.5 Competitor Analysis........................................................................................................... 4
2.6 Porters Five Forces............................................................................................................4
3. A brief description of Service Quality Dimensions and Customer Satisfaction.........................7
3.1 Tangibles............................................................................................................................ 8
3.2 Reliability............................................................................................................................ 8
3.3 Responsiveness................................................................................................................. 8
3.4 Assurance.......................................................................................................................... 8
3.5 Empathy............................................................................................................................. 9
3.6 Customer satisfaction.........................................................................................................9
4. Methodology.......................................................................................................................... 10
4.1 Data Collection................................................................................................................. 10
5. Analysis................................................................................................................................. 11
5.1 Interpretation.................................................................................................................... 12
6. Recommendation................................................................................................................... 12
7. Conclusion............................................................................................................................. 13
References............................................................................................................................ 14
1. Introduction

Foodpanda is a leading name in food ordering and delivery providers around the world. It
operates in 50 countries and regions with its headquarters in Berlin, Germany. Foodpanda aims
to serve gourmets around the world with their favorite dishes from local restaurants. Foodpanda
is an online food and grocery delivery platform brand owned by Delivery Hero. Foodpanda is
currently the largest food and grocery delivery platform in Asia outside of China, operating in 12
Asian markets. Foodpanda processes the order and sends it directly to the partner restaurant to
deliver the meal to the customer via the delivery driver. This service is available from its website
and mobile applications. It connects customers with restaurants that offer food delivery in the
area, enabling online / offline selection, ordering and payment. Customers enter their zip code on
the website, search for food in the list of restaurants, and order food. Before you enter your
address and check out, you can prepare your meal by browsing the restaurant menu and selecting
the items you want to order. There is also a review section on Foodpanda's restaurant page where
customers can comment on the restaurant's sales process, delivery, taste and overall impression.
Foodpanda isn't just about bringing delicious and favorite food to customers at their favorite
restaurants, it's also about making connections. Foodpanda sits down with the chefs, who prepare
different menus that are fresh and full of flavor. In 2013, Foodpanda was launched in Bangladesh
and currently it is the largest food delivery service in Bangladesh.

1.1 Mission & Vision

Like any other business, Food Panda has its own mission and vision. Foodpanda's mission is
"Bring delicious food into your daily life". This means they don't deliver but go the extra mile to
make customer satisfaction even more memorable. No matter what their customers want, they
can help.

1.2 Services
Foodpanda gives customers the easiest way to order food from their favorite restaurants and have
it delivered to their door. They also started delivering groceries to their customers. They have a
lot of restaurants on their list for customers to order from, including different cuisines and fast
food.In 2013, Foodpanda was launched in Bangladesh. With over 20,000 employees working in
its business, Foodpanda is currently the largest food delivery service in Bangladesh.

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2. Industry Analysis

2.1 Food delivery Industry

Food delivery Industry is a courier service which facilitates customers to order food items via
mobile app or websites. Food delivery companies are in partnership with several restaurants,
cuisine, or grocery shops.

2.2 Bangladesh’s Food Industry Journey

Restaurant chain concept was a very unfamiliar term before the 2000's. There was lack of
competition and hence only few Chinese Restaurants were operational in elite areas of Dhaka.
Due to the central zone of the country's business center, some restaurant facilities were
established surrounding the Motijheel area. With Respect to Bangladesh’s economic growth, the
restaurant business sector expanded over the period of time specially in the 21st century.

The inauguration of the international chain restaurant began back in 2003 with the launch of
Pizza Hut in Gulshan. KFC came into Bangladesh in 2006. Gradually, some major QSR(Quick
Service Restaurant) like BBQ, Manhattan Fish Market, Mainland China, Herfy established their
franchise and began to expand their operation by establishing outlets in different parts of the
country. Taking advantage of this exponential growth of food industries in Bangladesh, major
foodservice providers like Foodpanda, Pathao, Hungrynaki launched their courier operation in
Bangladesh and facilitated food to the consumers doorstep with the help of information systems
and utilizing technology.

2.3 Food delivery Industry in Bangladesh

Bangladesh’s food delivery industry hasn’t yet exceeded 100 million. Compared to the South
Asian countries for Instance, India, Bangladesh’s food industry is still at its baby stage. As
expected, due to the advancement of technology and economic growth rate of China, it holds the
world top position with a market share of approximately 50 Billion USD. Next to china, about
half of its market size, the US is dominating 26 Billion USD worth of Market Share amongst the
global food delivery industry comprising a total of around 140 Billion USD.

With the increasing number of smartphone technology amongst the consumer, via app; foods can
be ordered on demand now-a-days in Bangladesh. The ride services market has boosted the
process of facilitating the increasing demand of food order in Bangladesh which is rising over the
period of time and also capable to meet future demand. In Bangladesh there are so many
competitors in food delivery industries. With the escalating competition the war has always been
with the low price, in another word discount competition. So, majority of the revenue of the food
companies come from promotional activities alongside with delivery charges and received
commission from the restaurants.

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 Figure 1: Comparison of Food delivery industry (Source: Business Inspection)

In the beginning, most of the food delivery companies started their business without any
commissions from the restaurants, whereas depending on scenarios on each order 25-30% charge
is imposed.

2.4 Economic Condition Analysis

In recent years, an enormous surge has impacted the general expansion of food demand via delivery
services, particularly in Dhaka and a few other cities across the country. Currently, four
corporations, including Pathao Food, control 90% of the market. The internet delivery market has
now achieved a value of $10 million in sales.

Global food delivery market is expected to reach $5 billion by 2025. Currently, roughly 25,000
food orders are delivered everyday on an average basis. This has improved the employability of
3500 delivery people who work as employees or freelancers in the food delivery industry.

 FDI inflows: Bangladesh's e-commerce market is predicted to reach $3,077 million by 2020.
HungryNaki was recently purchased by Daraz, an Alibaba group company. In 2019, the total value
of the Bangladeshi online retail market was USD 1,648 million.

 Govt Policy: The Electronic Commerce Association of Bangladesh (e-CAB) has developed a
policy called Digital Commerce Policy 2021. E-commerce platforms are required to register under
the BIN (Business Identification Number system) many restaurants say that the large fee paid by
delivery providers is detrimental to their business success.

2.5 Competitor Analysis

Pathao Food, Food Panda, HungryNaki, and Shohoj Food are the four leading rivals in the market
right now. Pathao Food has a market share of around 42 percent in terms of orders received every
day. Foodpanda holds about a third of the market share, followed by HungryNaki and Shohoj food
delivery, with a tenth of the market share going to a few newcomers. Pathao Food now has the most
 associated restaurants, with around 5000, whereas foodpanda officials believe they have around
4000.
Pathao and Foodpanda have a significant data and technology edge, which allows them to develop
superior routing plans to reduce costs and ensure timely delivery in various places.
Pathao and Foodpanda has the major advantage in terms of data and technology implications which
is helping them to design better routing plan to optimize cost and timely delivery in different
locations of the country. In terms of discount, shohoz food made a successful move for which they
were able to acquire a market share of around 10% within short span of time. Additionally, in less
than a year of launching Shohoz Food signed contracts with more than 1,200 restaurants.
Some start-ups are trying to offer new types of offering for different market segment. For example,
cook-ups business model is to deliver homemade foods to the customer, additionally they sell
homemade honey, oil and several items on their web platform. Kludio is the country’s first
fullstacked cloud kitchen. They are focused on superior storage system and an optimized supply
chain solution. With their Kaas (Kitchen as a service) they facilitate zero upfront costs which is a
major deal for many people who are restaurant entrepreneurs and help them in outsourcing their
delivery logistics seamlessly.

Porter's model has five forces that determine whether a company model is sustainable or not. By
evaluating the competitiveness of the industry. These can be useful in the online food delivery
industry.

As well as:

2.5 Competitor Analysis

Pathao Food, Food Panda, HungryNaki, and Shohoj Food are the four leading rivals in the market
right now. Pathao Food has a market share of around 42 percent in terms of orders received every
day. Foodpanda holds about a third of the market share, followed by HungryNaki and Shohoj food
delivery, with a tenth of the market share going to a few newcomers. Pathao Food now has the most
associated restaurants, with around 5000, whereas foodpanda officials believe they have around
4000.
Pathao and Foodpanda have a significant data and technology edge, which allows them to develop
superior routing plans to reduce costs and ensure timely delivery in various places.
Pathao and Foodpanda has the major advantage in terms of data and technology implications which
is helping them to design better routing plan to optimize cost and timely delivery in different
locations of the country. In terms of discount, shohoz food made a successful move for which they
were able to acquire a market share of around 10% within short span of time. Additionally, in less
than a year of launching Shohoz Food signed contracts with more than 1,200 restaurants.
Some start-ups are trying to offer new types of offering for different market segment. For example,
cook-ups business model is to deliver homemade foods to the customer, additionally they sell
homemade honey, oil and several items on their web platform. Kludio is the country’s first
fullstacked cloud kitchen. They are focused on superior storage system and an optimized supply
chain solution. With their Kaas (Kitchen as a service) they facilitate zero upfront costs which is a
major deal for many people who are restaurant entrepreneurs and help them in outsourcing their
delivery logistics seamlessly.
 Porter's model has five forces that determine whether a company model is sustainable or not. By
evaluating the competitiveness of the industry. These can be useful in the online food delivery
industry.

As well as:

2.6 Porters Five Forces

There are 5 forces of porter’s model that dictates whether a business model is sustainable or not
by analyzing industry competitiveness. In terms of online food delivery business these can be
termed as:
❖ Rivalry among existing firms

Based on the competitor analysis rivalry among competing firms is strong. Based on some factors
it can be defined:

● Number of competitors in the Market:

There are at least 5 popular online food delivery services such as HungryNaki, Pathao
Food, FoodPanda, Shohoz Food,etc. The competition is based on restaurant coverage and
the level of quality of service it provides to the customer. Pathao food has overall more
share in restaurant coverage, however in terms of major coverage in Dhaka city
Foodpanda is well ahead compared to any other companies. Industry is highly
competitive on overall basis.

● Growth Prospects of the market:

With the advancement of Data analytics and technological advancement the industry has
huge potential as the overall growth rate is around 10% every year. Bangladesh is
receiving FDI every year which is attracting more investors to cover the future demand in
this industry and countries economic advancement has made technology accessible to the
mass.

● Availability of Substitutes:

There is no such thing as monopoly in this food delivery service industry. Consumer are
always having substitutes since the competition is fierce. People prefer to get discounts.
However, although all companies are active towards offering promotional campaigns
towards the consumer, the level playing field is also ensured.

● Exit Barrier:

Exit barrier is very low in food delivery industry, since there are lots of investment and
business loans in this industry and so many people are now getting employability. One of
the global chain Uber Eats has recently left Bangladesh, but companies can’t leave
overnight, they must follow some legal procedure according to the government
compliance to terminate their operation.

❖ Factors Affecting Threats of New entrants

There is no easy entrance to this industry since companies need to comply with strict
government directives.

● Economies of Scale:

Since services are intangible, food delivery services core strength is how they are
designing their app, hence cost associated with the app increases depending on the
variation of services they are providing. As such, they achieve economies of scale
depending on how

Page | 5
 optimized way they have designed their app and streamlined business processes
accordingly. That will give them more efficiency. So, new entrance is very difficult in
this industry since it takes time for a new entrant to build reputation.

● Regulatory and Legal restriction:

Due to recent scandals in online business, level of trust in consumer has decreased hence
people are becoming more conscious and in case of service failure they are lodging
complain against companies who have failed to provide them satisfactory services. So
government has introduced new policies and hence it creates a lengthy registration
process. Unless having huge capital and resources, it becomes tougher to stay in
competition.

● Product differentiation:

In terms of food delivery services, it’s all about how they innovate new service offering.
And most consumers desire on time delivery and unspoiled food. However, the major
competition is based upon different level of discount offering. So, it’s difficult for new
entrants to sustain without any real product differentiation. (Example: Kludio,
Homechef).

❖ Threats of Substitute Products:

The service providers are trying their level best to develop different potential substitute
products. For example, Foodpanda exempts their delivery charge for upto 5 orders of
customers for encouraging their app usage, however Pathao foods has reward basis
promotions. Upon reaching certain level of rewards customers can unlock different discounts
on other products like electronic gadgets, home decorations, computers, smartphones etc. The
competition in this term is Moderate.

❖ Bargaining Power of Suppliers:

The rivalry is moderate in between firms that are competing in the market.

● Switching Cost:

The switching cost is very high for the suppliers. The main investment goes behind
setting up the app and then legal expenses to validate license to run business operation in
the country. However, by affiliating with different restaurants they get commissions from
the market. That’s why they don’t require additional investment over the delivery
channels. In contrast, suppliers bargaining power is low in the industry, it’s because there
are so many restaurants and customers demand is dynamic.

● Substitutes:

Online food delivery industries have additional business that comes as substitute with the
service offering. For instance, Hungry uses separate app, foodpanda has separate app, but
Pathao has no separate app. Rather under one app they are operating ride sharing
services,
Page | 6
 parcel delivery and food delivery. Hence, there is no additional incremental cost for
individual business sector for this company.

❖ Bargaining Power of Customers:

Supplier got some sort of first mover advantage in this industry. So, brand reliability has
made majority of the customers dependent on the service offering of some major companies
in this industry. However, it depends on couple of factors that determines level of bargaining
power of the customer:

● Switching cost:

Any food service delivery providers app is free of cost, so there is no switching cost for
customers. They just need to install the desired company’s app without incurring any
cost.

● Substitute Products:

There are so many service providers and customers have freedom to choose their desired
service provider like Pathao, Shohoz, Hungrynaki etc. So, their bargaining power is very
high in this perspective.

● Brand Loyalty:

Since, Customers have freedom to choose their favorite company, they will choose those
company which meets their needs and demands most. When the service sets a distinctive
competition in terms of quality and assurance, customers by their instinct, identify that
brand instantly. Not necessarily, Foodpanda or Pathao Food will remain the only brand in
Bangladesh if they can’t serve the desired level of service assurance with their capability
and resources they have. So, in terms of brand identification, customers have choices and
they spread positive WOM and become a loyal customer of that brand. So, customer has
the power in terms of brand identification.

3. A brief description of Service Quality Dimensions and Customer Satisfaction

Empirical study suggests that consumers perceive the quality of a service based on multiple
factors in a certain context or situation. Following Parasuraman et al. (1988), all these factors are
under 5 broad dimensions namely Tangibles, Reliability, Assurance, Responsiveness and
Empathy. Therefore, service quality is the assessment of how a customer interprets the service
through Tangibles, Responsiveness, Reliability, Assurance and Empathy.

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3.1 Tangibles

Tangible dimension denotes the physical aspects of a service. It comprises equipment,

employees, communication devices and materials that support in providing services and are
visible to the consumers. For FoodPanda in this case, the tangibles are the outlook of the
website/mobile applications, the appearance of the delivery personnel, the advertisements on
pamphlets, television and social media, order receipts etc.

Figure 2: Service Quality Dimensions

3.2 Reliability

Reliability represents the capability of the company to provide the promised services accurately.
It measures whether a customer finds the service provider dependable or not. For instance,
customers of online food delivery services like Food panda want their delivery to be timely,
undamaged and contain correct food items as per order.

3.3 Responsiveness

Responsiveness measures the desire of the service provider to help the customer via showing
swiftness in dealing with customer’s problems, complaints, queries or requests. For example,
how promptly customer representatives of Food Panda respond and try to resolve delayed
delivery issues of customer indicates the responsiveness dimension.

3.4 Assurance

Assurance is the ability of the service provider to trigger the feeling of trust and confidence of
the customers regarding their services. For example, customers of the Food Panda trusting the
delivery

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man to be well-trained and competent enough to deliver their orders properly is part of the
assurance dimension.

3.5 Empathy

Empathy is the dimension that embodies the individualized attention and care towards customer
specific needs and requirements as they engage in receiving the services. When a customer
complains about damaged food being delivered to him, the customer representative shows
empathy via listening to customers patiently, followed by a formal apology and a strong
dedication to make up for the service failure.

Figure 3: Customer Perceptions of Quality and Customer Satisfaction

3.6 Customer satisfaction

Customer satisfaction is the evaluation of a service being able to fulfill the needs and
expectations of the customer. It is the feeling of contentment that customers feel after receiving
the service. Technically, service quality is just a part of the bigger picture which is customer
satisfaction. Service quality dimensions specify service quality only while service quality,
product quality, pricing, situational and customer specific factors make up the customer
satisfaction.

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4. Methodology

Our group has decided to pursue and determine the co-relation of the food panda’s service
qualities dimensions’ impact on customer satisfaction. we have used multiple -regression for our
analysis. Multiple Regression is a method to find out the correlation between the dependent
variable with the help of two or more independent variables. While running this analysis, our
main purpose is to find out the impact of the service quality dimensions on customer satisfaction.

The formula proposes that,

 y = m1x1 + m2x2+ m3x3+ … + mnxn + b

where,

 y = the dependent variable of the regression

 m1, m2, … mn = slope of the regression
 x1, x2, … xn = independent variables of the regression
 b = intercept

4.1 Data Collection

Based on the five quality dimensions, we have set our survey questionnaires. After that we have
conducted a survey & collected a sample data consisting of 32 responses. In our survey
questionnaires, we used the 5 points ‘Likert’ scale method of survey.

It is just the degree of agreement or disagreement in a multiple-choice type format. As it does not
require the participant to provide a simple and concrete yes or no answer, it does not force the
participant to take a stand on a topic.

For 5 different attributes, we had asked them to choose the best option they prefer. In 5 Points
Likert scale, we have distributed the value of each scale as – [Strongly Unlikely= 1 point,
Unlikely
= 2, Neutral = 3, Likely= 4, strongly likely= 5 points]

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5. Analysis

ANOVA
df SS MS F Significance F
Regression 5 13.97332 2.794665 20.27451 4.52E-08
Residual 25 3.446032 0.137841
Total 30 17.41935

Coefficient Standar Lower Upper Lower Upper

s d Error t Stat P-value 95% 95% 95.0% 95.0%
Intercep 0.40771 0.95022 0.35109 1.22713 1.22713
t 0.387423 8 3 5 -0.45229 5 -0.45229 5
0.12651 4.11208 0.00037 0.25968 0.78083 0.25968 0.78083
m1 0.520259 9 8 1 7 1 7 1
0.15572 1.72906 0.09612 0.58996 0.58996
m2 0.269251 1 9 9 -0.05146 4 -0.05146 4
0.14785 0.51037 0.20577 0.20577
m3 -0.09874 7 -0.6678 8 -0.40326 8 -0.40326 8
0.14134 1.07924 0.29078 0.44364 0.44364
m4 0.152543 2 4 2 -0.13856 3 -0.13856 3
0.14378 0.63836 0.52904
m5 0.091788 6 5 1 -0.20434 0.38792 -0.20434 0.38792

Regression Equation:
Y′= b+ m1x1+ m2x2 + m3x3 + m4x4 + m5x5
Y′= 0.387423+ 0.520259x1+ 0.269251x2 -0.09874x3 + 0.152543x4 + 0.091788x5
Here,
m1= Assurance m4= Tangibles
m2= Reliability m5= Empathy
m3= Responsiveness

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 5.1 Interpretation

The regression has been conducted with significance level, α = 0.05

 a = 0.387423 is the point where the regression line crosses Y axis

 m1 = 0.520259, Thus, we can conclude that Assurance is positively making an impact on
customer satisfaction.
 m2 = 0.269251, Thus, we can conclude that Reliability is positively making an impact on
customer satisfaction.
 m3= -0.09874, Thus, we can conclude that Responsiveness is negatively making an
impact on customer satisfaction.
 m4 = 0.152543, Thus, we can conclude that Tangibles is positively making an impact on
customer satisfaction.
 m5 = 0.091788, Thus, we can conclude that Empathy is positively making an impact on
customer satisfaction.

We can observe the R square value to be 0.802172 which indicates that 80.22% variation in the
customer satisfaction variable can be explained by the input variables, the 5 dimensions in this
case. Also, the F significance being so much smaller than significance level 0.05 says that, the
regression model is a better fit than the intercept-only model.

6. Recommendation

An analysis was carried out, taking into account five dimensions of service excellence. Except for the
dimension responsiveness, the rest of the service dimension attributes have a positive relationship with
customer satisfaction, according to the analysis' findings. As a result, we can suggest the following:
 Assured depends on a variety of elements, but the most important component that customers
perceive while receiving service is how the service was delivered by the company's ultimate
employees. As a result, address the reality that clients will be less dissatisfied if personnel deliver
the service enthusiastically. As a result, we will give our employees perks or benefits based on their
performance from time to time so that they may provide excellent service and motivate other
employees.

 To improve the reliability of our service and ensure that our clients receive their deliveries on
schedule, we will introduce a powerful AI system into our supply chain system. Our AI system will
recommend the optimum route for goods delivery, and our clients will be able to track it.

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 7. Conclusion

Online food ordering platforms have proven to be extremely beneficial to all restaurant owners. Because they are
constantly on the go, people in today's highly competitive, tech-savvy generation rarely have time to prepare meals
for themselves. Customers can buy food online from the comfort of their own homes or businesses. As a result, these
online food delivery services provide individuals with a one-stop shop, allowing them to view the entire menu of
their favorite restaurants, select their favorite foods, and wait for their food to arrive while performing other tasks.
These online food ordering systems, such as Food panda, help restaurants make large profits while also establishing
and enhancing their brand image.
The online food delivery service business is dominated by the
The research for this term paper highlights the things that are important to customers in the online meal delivery
service industry. In this study, only service quality dimensions were used. To look into the viewpoints of customers
Future research should focus on customer compatibility. And the viewpoints of the facility provider this will enable
the industry to identify whether customers and the industry are compatible. Concerns about client satisfaction are
shared by all organizations. This research, on the other hand, indicates that customer happiness alone is ineffective in
generating client loyalty; it must also be combined with other factors. The disparities in customer behavior are
highlighted. Individual differences play a role in individuality. Distinctions in online behavior.

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can-catalyse-robust-economy-2076017

Inside Foodpanda Bangladesh’s Aggressive Growth Push: An Interview with Zubair Siddiky,

Managing Director, Foodpanda Bangladesh. (2019, March 6). Future Startup. Retrieved

December 27, 2021, from https://futurestartup.com/2019/03/06/foodpanda-bangladeshs-

aggressive-growth-push-zubair-siddiky/

Muntasir, B. (2019, March 26). Meteoric rise of online food business. Dhaka Tribune. Retrieved

December 27, 2021, from https://www.dhakatribune.com/business/2019/05/26/meteoric-

rise-of-online-food-business

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