Symbiosis Institute of Business Management, Pune

Program:- MBA

Sem. :- I

Course :- (0201410109) Research Methodology

Batch: - 2021-23

Marks :- 40

Time:- 1.30 hrs.

Instructions:

1. All the questions are compulsory. Figure to the right indicate marks.

2. Name of the document file will be your full PRN_full course name. Please mention
your full PRN inside the document also, before starting to answer on the top right
corner.

3. Upload only 1 single document for all the answers. Only word document will be
accepted for submission. No other file format is allowed.

4. Every answer should start on a new page. Mention the correct question number while
answering.

5. No images allowed of any kind in your answer.

6. Use your official SIBM Email ID only to submit your answer.

7. Once the form is deactivated after the given time, your response will not be accepted.

8. The answers SHOULD NOT BE COPIED and shall be subjected to a strict plagiarism
check.

9. You can submit your response only ONCE.

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Q. 1 Your supervisor sees that sales of chicken items are falling in your restaurants chain CO1
based on a study of the previous six months' sales. Hence, profits are also declining.
Dreading that chicken sales have declined as a result of many media reports revealing
E.coli contamination detected at nearby grocery shops, he proposes a survey of local
restaurants to determine if the issue is pervasive.
1. Elaborate your opinion on this research suggestion? 04
2. How, if at all, could you improve on your boss's formulation of the research 04
question?
Q. 2 The editor of Gentlemen's Magazine has contacted you to do a research study. The 8 CO2
publication has been unable to secure advertising from shoe companies. When the sales
staff approached shoe manufacturers for advertising, they were advised that men's
apparel stores were a small and declining sector of their company. The manufacturers
reasoned that because Gentlemen's Magazine is primarily distributed to men's apparel
retailers, it was not a viable vehicle for their promotion. According to the editor, a
survey of men's apparel stores in the United States (by mail questionnaire) will most
likely indicate that these businesses are major outlets for men's shoes and are not
diminishing in importance as shoe outlets. He requests that you write a study proposal
and submit it to him. Create a management–research question hierarchy to aid in the
creation of a specific proposal (Specify Dilemma, Management Decision Problem, &
Management Research Problem and discuss why you have formulated them in a specific
way).
Q. 3 You are a regional manager for twenty retail stores. Your monthly reports indicate that a 08 CO3
large number of employees are quitting in five of your stores but very few in the other
fifteen stores. Choose the research design that would be best to identify the problem and
potential solutions to reduce the loss of employees in the five stores. Also, validate your
answer with the reasons and benefits of choosing a research design.
Q. 4 Every year, a car company receives tens of thousands of consumer letters. Some are 08 CO4
criticisms, while others are compliments. They cover a wide range of subjects. Explain,
if it is feasible to use these letters as a starting point for any exploratory research? Why
or why not?
Q. 5 Survey respondents from Goa were asked whether or not they own a fishing boat and, if 08 CO5
so, whether or not they anchor it at Cutbona Jetty. In this sample, there are over 300
respondents who took part. What suggestions can you formulate for coding the
information provided? Explain the coding scheme as well.

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