SUBMITTED TO:- SUBMITTED BY:-
Mrs.Suvidha Amandeep Singh
(MBA HT SEM- IV)
SUBJECT: - Tourism Entrepreneurship
Topic: - Entrepreneur Success Story “Chaayos” –
Experiment with Chai (Tea)
“Chaayos” – Experiment with Chai (Tea)
You probably must have heard about “Chaayos” – Experiment with Chai (Tea) is one of
the most quickly booming tea startup in India. If you still are clueless what we are
discussing you can Google chaayos wiki. In a country like India where even the ordinary
things tend to have something unexpected and new in it, how can one expect that brewing
tea (chai) will be like just a cup of morning refreshment?
The chai in India is something that is the most important thing without which there is no
beginning the day. A morning drink which will give you energy not to just head start the
day with great energy but let you be in full work flow till the lunch time. The generations
of today have been trying something or the other with the Chai and the flavors and for the
same reason the definition of chai is one and the same for every Indian. A necessary
drink in order to keep you going for the day.
Despite being such an important and renowned drink, we hardly ever came across a
popular outlet or brand chain which dedicatedly serves chai to one and all. To be exact,
namely in any city of India the tea stalls are over and above 1800-1950. However there
was a time in India when getting a neat-clean and tidy was something impossible to think
of without a cafe in a peaceful ambiance. People had to completely rely on the home or
any stall to get their sip of tea or coffee or whatever they prefer as their morning drink.
This is the main reason behind the company being established. Hitting in search query
with chaayos wikipedia will give you perfect results for this great startup.
The main concept of Chaayos is “To offer a comfortable space where you can be headed
for a freshly made brewing tea cup with a peaceful ambiance” are the words of Nitin
Saluja who is the CEO and founding member of company.
How Chaayos idea came into reality?
Well we are talking about chaayos which is an enterprise which was founded by two IT
super users namely Raghav Verma and Nitin Saluja and had completed their IIT from
Delhi and Mumbai. Right before the company was established they were both employed
in US consulting company Opera Solutions. Not to forget that Nitin was a chai lover and
was the chaayos founder at the same time.
During this time, Nitin met Raghav Verma through a mutual friend who too was
employed in the Opera Solutions, US. They both had the sparking idea and finally set off
to bring their dream into reality. They left their job which was a well enough decent
paying job and started working dedicatedly 24/7 for their new venture. Nitin Saluja
handles the product development department along with Supply and logistics whereas
Raghav manages the marketing and business development. They named the startup –
CHAAYOS and the very first outlet was inaugurated in November 2012 in Gurugram.
Mostly chai is something and accepted as a product from the marketer’sperspective as
simple as that. However in Chaayos, the chai lovers are offered total 25 types of tea
which can be personalized in 12k different methods.
The tagline of CHAAYOS “Experimenting with Tea”
The adaptability of tea with an exhaustive range of vivid flavors is what the company has
a firm belief in. The CHAAYOS has demonstrated their very one of a kind tea menu
which one cannot say came out without experimenting with chai. So they are true with
the tagline they use.
The second most interesting highlight they have included in their line of work is the
atmosphere of the outlets. The CHAAYOS is a cafe which depicts the “Chai way of life”.
The interiors of the cafe is something that it is relevant to the actual concept of lamps,
tea, chai samples which show how much experimental nature is company holding off at
present.
CHAAYOS – Business Insight
Chaayos began its long journey with a single step by inaugurating the first store in
Gurugram. As of now they have a total number of 16 outlets in Mumbai a Delhi. Also the
present staff has a total count of 200. Per outlet of CHAAYOS sells more than 500 orders
every day.
The co-founder, Raghav Verma stated that Chaayos has a very long journey in which it is
sure to be seeing some tremendous growth in the forthcoming years. This means that
there will be an increase in the number of stores, being available in all metro cities and
forming a strong team of associates for every department such as marketing, delivery,
production and so on.
Out of all the outlets, one had the highest selling annual income of Rs 1 Cr. And is
marked as a milestone in the long journey of Chaayos.
Chaayos – A financially sound startup
Similar to any new startup Chaayos was also in need of funding in order to accumulate
funds in order to nature the business operations and Zishaan Hayath agreed to raise funds
for him in the angel round. You will be surprised to know that Chaayos was able to raise
a total funding of 5 million dollars from the TGM also known as Tiger Global
Management.
Chaayos bets that the next era of growth will be backed by the ideology of tea delivery
services which will be perfectly packed tea combination which would be sold in its cafe
and the online market spaces such as Snapdeal or Amazon. Chaayos is able to sell more
than 9,800 cups of tea in a single month and is aiming to sell of 4 million cups within a
timeframe of 18 months (1.5 years) with an aim to head for the prime provider for chai.
For the same purpose they have collaborated with numerous logistics firms to get their
chai delivered in just 15 minutes.
Eventuality
It really takes something to bring an idea into reality which is not impossible as Raghav
and Nitin have taken it to a level one could have only thought of. But they said for them
it’s just the beginning. They are all prepared with the brand new ideas with out of the box
thought concepts and striving hard to blend the new idea with the already existing ones.
There is no second opinion that they too will have to compete with rivals in the market
such as Chai Thela and Chai Point with whom they are having a fierce but a healthy
competition.
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