A PROJECT REPORT ON

“A STUDY ON FACTORS INFLUENCING THE TRADITIONAL AND

ONLINE BUYING BEHAVIOUR OF MEDICINE AMONG THE PEOPLE
IN SOUTH BANGALORE”
Project Report submitted in partial fulfillment of the requirements for the award of
the Degree of

MASTER OF BUSINESS ADMINISTRATION

of

BENGALURU CENTRAL UNIVERSITY

By

DHANU SHREE P
Register No. MB200460
Under the guidance of

Dr. Irshad Nazeer

Institution Bengaluru Central University

33/2C &33/2D, Kempapura, Hebbala,560024, Karnataka, India

 DECLARATION BY THE STUDENT

I hereby declare that “A STUDY ON FACTORS INFLUENCING THE

TRADITIONAL AND ONLINE BUYING BEHAVIOUR OF MEDICINE
AMONG THE PEOPLE IN SOUTH BANGALORE” is the result of the project
work carried out by me under the guidance of Dr. Irshad Nazeer in partial
fulfillment for the award of Master’s Degree in Business Administration by
Bengaluru Central University.

I also declare that this project is the outcome of my own efforts and that it has not
been submitted to any other University or Institute for the award of any other
degree or Diploma or Certificate.

Place: BENGALURU
Name: DHANU SHREE P
Date:10/01/2022
Register Number: MB200460
 GUIDE CERTIFICATE

This is to certify that the Project Report title “A STUDY ON FACTORS

INFLUENCING THE TRADITIONAL AND ONLINE BUYING
BEHAVIOUR OF MEDICINE AMONG THE PEOPLE IN SOUTH
BANGALORE” Submitted by DHANU SHREE P (MB200460) to Bengaluru
Central University, Bangalore for the award of Degree of MASTER OF
BUSINESS ADMINISTRATION is a record of work carried out by he/her under
my guidance.

Place: Bangalore

Date:10/01/2022

Signature:
 Date: 10/01/2022

CERTIFICATE OF ORIGINALITY

This is to certify that the Project report entitled “A STUDY ON FACTORS

INFLUENCING THE TRADITIONAL AND ONLINE BUYING
BEHAVIOUR OF MEDICINE AMONG THE PEOPLE IN SOUTH
BANGALORE” is an original work of Ms. DHANU SHREE P bearing
University Register Number: MB200460 and is being submitted in partial
fulfillment for the award of the Master’s Degree in Business Administration of
Bengaluru Central University. The report has not been submitted earlier either to
this University /Institution for the fulfillment of the requirement of any course of
study. Ms. DHANUSHREE P is guided by DR. IRSHAD NAZEER who is the
Faculty Guide as per the regulations of Bengaluru Central University.

Signature Of Faculty Guide Signature of Dean

Date: DATE:
 TABLE OF CONTENT

CH NO CONTENT PAGE
NO
1
INTRODUCTION 1-6

2
RESEARCH METHODOLOGY 7 - 10

3
SWOC ANALYSIS 11 - 14
4
OUT COME OF THE STUDY 15 - 22
5
EXPERIENCE FINDINGS AND CINCLUSION 23 - 25

BIBILOGRAPHY

ANNEXTURE
 Chapter – 1

INTRODUCTION
INTRODUCTION

Indian healthcare market is growing at good speed and presently both online and offline
pharmacies are doing business. The Indian pharmacy market is huge, estimated by industry to be
around Rs 1.2 lakh crore in size and out of that the online pharmacy market, estimated to be a
fraction of that at Rs 700-800 crore, is sufferer by regulatory issues that are now showing signs
of easing.

The growths of online companies are imposing huge threat to these offline companies. As a
result of this offline pharmacies are united together and on October 2015 the retailers shut their
shops as a mark of protest against the online drug retail business. This strike was nationwide and
AICOD (All India Organization of Chemists and Druggists) members took participation in it as
the Health Minister of India did not assure AICOD against their grievances. The main objection
against them is prescription drugs are sold through these online companies without prescription.
The sale and distribution of drugs in the country falls under the Drugs and Cosmetics Rules,
1945. However, the rules do not distinguish between offline and online sale of drugs. As a result,
even after more than seven decades the matter is still debatable.

In India mainly two categories of drugs are available a) Prescription drugs b) Nonprescription
drugs. The objective of the study is to examine and analyze present scenario - of both offline and
online pharmacies. and the Govt. role in this perspective. The advantages of online pharmacies

are privacy, avail great choice, lower prices and convenience mainly. Similarly, the
disadvantages include lack of physical evaluation in place, some do not dispense drugs through
licensed pharmacies, some online pharmacies do not adequately safeguard patient’s health, some
do not adequately protect personal and financial information. In USA both online and offline are
licensed, however online pharmacies are allowed to operate based on certain restrictions. Indian
government must take of patient information privacy and security regarding online pharmacies.
They can educate common people about safe practices of purchasing online medicines. They can
provide list of approved /accredited online pharmacies in future. No doubt E-Pharmacy improves
consumer convenience and access and this will give benefits to elderly patients suffering from
chronic ailments because they need to visit pharmacy to buy medicines. At present there is a lot
of misunderstanding about e-Pharmacies particularly those are doing offline business in this

1
segment. At present the leading pharmacy players are- 1mg, Net meds, MChemist, Myra, Midlife
etc. Today around 150 startups are currently operating as online pharmacy. India needs an
effective regulatory mechanism regarding this aspect. this research focus on the present situation
of retail pharmacy sector of India. Pharma retail industry is sensitive zone because it is related to
patients’ health. Second, we have analyzed the advantages and disadvantages of pharma retail
industry.

 Pharmacy Retail Market in India is expected to reach a value of INR 2.9 bn by 2022.
 The pharmacy retail market in the India has witnessed a growth in recent years on
account of rising demand for OTC drugs and private label products fuelled by extensive
advertisement by various organizations.
 Indian E – pharmacy industry, it is anticipated to grow at a CAGR of over 20%, crossing
the US$ 3 Billion mark by 2024.
 The domestic Indian Pharmaceutical industry is estimated to be worth $ 12 billion,
growing at about 8-9% annually.
 The organized pharmaceutical retail market size is estimated to be Rs.2600 crores.

Conventional Pharmacy

Pharmacists are the health professionals most accessible to the public. They supply medicines in
accordance with a prescription or, when legally permitted, sell them without a prescription. In
addition to ensuring an accurate supply of appropriate products, their professional activities also
cover counselling of patients at the time of dispensing of prescription and non-prescription drugs,
drug information to health professionals, patients and the general public, and participation in
health-promotion programmers.

Pros of Conventional Pharmacy

1. Processing of Prescriptions: The pharmacist verifies the legality, safety and appropriateness
of the prescription order, checks the patient medication record before dispensing the prescription
(when such records are kept in the pharmacy), ensures that the quantities of medication are
dispensed accurately, and decides whether the medication should be handed to the patient with
appropriate counselling.

2
 2. Care of Patients: The pharmacists seek to collect and integrate information about the
patient’s drug history, clarify the patient’s understanding of the intended dosage regimen and
method of administration, and advises the patient of drug-related precautions, and in some
countries, monitors and evaluates the therapeutic response.

3. Monitoring of Drug Utilization: The pharmacist can participate in arrangements for

monitoring the utilization of drugs, such as practice research projects, and schemes to analyses
prescriptions for the monitoring of adverse drug reactions

. 4. Responding to Symptoms of Minor Ailments: The pharmacist receives requests from

members of the public for advice on a variety of symptoms and, when indicated, refers the
inquiries to a medical practitioner. If the symptoms relate to a self-limiting minor ailment, the
pharmacist can supply a non-prescription medicine, with advice to consult a medical practitioner
if the symptoms persist for more than a few days. Alternatively, the pharmacist may give advice
without supplying medicine.

Cons of Conventional Pharmacy

1. Time: Sometimes drugs are not available at nearby pharmacy store they may prove to be time
consuming for the elderly and busy scheduled peoples to see proper drugs at right time to prevent
the risk of patient’s health.

2. Price: The price of drugs is more than online pharmacy medicines due to middle man’s
profit. The patient due to its poverty may find difficulty in buying costly and branded drugs
which may prolong its long-term diseases.

3. Inconvenience: Chronic elderly patients who are not able to go to pharmacy store may cause
difficulty in finding the stores situated at long distances or unrelated places.

E- Pharmacy

An E-Pharmacy is a pharmacy that operates over the internet by selling drugs, medicines &
sending them to the customers. Internet making all the things easy & convenient. Patients can
now buy use of prescription of registered medical practitioner order the medicines via use of

3
internet & receive them at their own doorsteps. They are a massive hit & more and more people
are opting to use them rather than stroll down to local pharmacy.

Some of the online E - pharmacy are:

1. Net Meds

With a legacy of over 100 years in the pharma business, Net meds is a leading online pharmacy
in India with a pan-India presence. It delivers life-saving drugs to every state, ensuring no-hassle
delivery. Net meds ensures that you never run out of vital medicines. You can set up your
subscription and medicines will be delivered automatically to you every month. With its loyalty
programs, you can also save quite a bit.

2. Practo

Practo is among India's most reliable online medical stores. With an extensive catalog of
medicines and healthcare products, the app offers hassle-free service across 100+ cities in India.
The app offers an automated prescription refill option and allows you to check your medicine
order history and re-order.

3. 1mg

1mg is a leading digital healthcare platform where you can buy medicines online. With quality
service, this app enables hassle-free service in 1000+ cities across India powered by its tie-up
with licensed and verified pharmacies. It provides accurate, authoritative and trustworthy
information on medicines. The best part of the app is that you can enter the names of medicines
and get cheaper alternatives with the same compound. Based on the medicines you order; this
app offers health tips from eminent doctors.

4. Pharm Easy

Pharma Easy offers 1 Lakh+ products for you to choose from – the app fulfills your healthcare
needs with quality service. It offers delivery in 24-48 hours across 1.2k+ cities in India. The app
allows scheduled refill reminders and cash-on-delivery service.

5. Apollo Pharmacy

4
Apollo Pharmacy, accredited with International Quality Certification, offers more than 5,000+
products in various categories. With 3,000+ outlets in key locations, it offers round-the-clock
service.

6. Midlife

Midlife is your one-stop-shop app for all your medicines. To order, one simply needs to upload a
valid prescription and confirm it on call. If the customer does not have a prescription, they can
even consult a ‘Midlife doctor.’ Additionally, one can also book a Lab Test with them

Pros of an E-Pharmacy

1. Convenience: It is easy to order online medicines with prescription. Individuals who live
great distances from a terrestrial pharmacy, the elderly, disabled persons, and those whose daily
schedule includes additional hassles, all can benefit from the easy and fast purchasing of
medicines online. Additionally, shipping charges are often less than the expense incurred from
travel costs associated with a visit to a traditional pharmacy.

2. Future Vision: Under Digital India initiative, Jan Aushidhi Program the governments takes
initiative to create awareness & provide access of affordable medicines to the general public
which compromising to good quality drugs. The operating model of E-pharmacy which has
mobile & web-based applications, directly linked to inventory & dispensing existing at Jan
Aushadhi Stores.

3. Time Saving: In just a matter of minutes, you can log into the internet, head over to an E-
pharmacy website and buy any prescription medicine that you want. It takes less time and effort
than travelling to your local pharmacy and having to wait in line for your medicine.

4. Lower Price: Drug shopping on the internet helps a buyer to save money. Several surveys
conducted by research bodies have shown that as much as one third the price can be saved on
prescribed medicines if they are bought online.

5. Private & Confidential: This is particularly helpful to people who find it hard to speak face
to face with doctors & pharmacists. It is also helpful to people who feel as if they have very

5
embarrassing or shameful situations like erectile, misfunctioning, acne, STD’s, hair loss etc.
They can order their products without feeling embarrassed or judged.

6. Range of Choices: E-pharmacy offers a great variety of options. They usually have larger
stocks of drugs than a physical pharmacy.

7. Drug Approval: Most of these legal stores have a process of drug approval. They require a
prescription from a personal physician, or at least offer a drug as a prescribed medication only
after the consumer fills up a questionnaire. This questionnaire is reviewed by a doctor before the
drug is dispatched.

8. Medical Information: Some online pharmacies provide useful information about

medications and diseases as well as links to medical resources such as universities, government
agencies, and health associations.

Cons of E-pharmacy

1. Lack of Physical evaluation in place: Since the internet makes it easy to sidestep the safety
net, these online stores do not have any processes of medical supervision or physical evaluation
in place. If at all there is any such process, these are not performed by a licensed health
professional.

2. Need of using the same Online Pharmacy all of the Time: If you do not use the same
online pharmacy all of the time, they may not be aware of any potential drug interactions, it can
be difficult to find someone to answer any specific questions about medications you may have, it
is not possible to get the prescription the same day and you lose the personal interaction.

3. Some online Pharmacies don't Adequately Safeguard your Health: By failing to require a
prescription, you could take medication that is not appropriate for you. It could take patient to the
extreme stages of sickness. PharmacyChecker.com- approved pharmacies must require
prescriptions. Some illegal online drug stores deal with dangerous contaminated, counterfeit or
outdated drugs that can lead to dangerous drug interactions.

4. Some do not Adequately Protect your Personal and Financial Information: It's important
for pharmacy websites to publish their privacy policy, one that promises not to share your

6
personal information with third parties. Online financial transactions should be secured through
adequate use of encryption technology. Pharmacychecker.com verifies whether privacy is
promised and transmittal of financial information is secured.

Chapter -2

RESEARCH METHODOLOGY

7
 RESEARCH DESIGN

2.1 TITLE OF THE PROJECT:

“A study on factors influencing the traditional and online buying behavior of the medicine
among the people in south Bangalore”

2.2 STATEMENT OF PROBLEM

Following are the difficulties faced by researcher

 This study is conducted based on the convenience of the researcher and it is conducted
among the people who have access to smart phone
 This research is conducted among 62 people and not able to Cover entire population in
south Bangalore
 Response of the samples are collected through google forms hence data may not be
100% accurate
 There was a chance of respondent Baise

2.3 SCOPE OF STUDY

This study is confined to south Bangalore, and shows factors influencing the traditional and
online buying behavior of the medicine among the people in south Bangalore.

2.4 OBJECTIVES:

1. To understand the factors that will influence the traditional buying behavior of medicine in
south Bangalore.

2.To know about people's awareness towards pharmacy delivery apps in south Bangalore.

3.To know the factors responsible for buying medicine from online e-pharmacy.

4. To know whether people prefer buying medicine from online Apps or traditional pharmacies
(medical shops)

8
2.5 RESEARCH METHODOLOGY:

Research methodology is understood as the science of studying how research isdone.in this we
study the various steps that are generally adopted by a researcher in studying the research
problem along with the logical behind them.

2.51.DATA:

a) Type of data: primary and secondary data have been used for the purpose of this

study

Data is collected in the form of:

1. Primary data

2. Secondary data

Primary data is collected through questionnaires, questionnaire method used is more suitable and
accurate for collection of data.

This approach enables the researcher to determine the factors responsible for traditional and
online buying behavior of medicine, and this project mainly depends on primary data.

Secondary data is collected from research papers, magazines and other written and virtual
material. The data collected from both the source are useful for the researcher to conduct
accurate research

b. Data collection:

survey method has been adopted to collect primary and secondary relating to the topic.

c. TOOLS OF DATA COLLECTION:

A questionnaire has been constructed specifically for the purpose of collecting primary data,
where it includes both open-ended and close ended questions. The questions were prepared in
line with the objectives of the study.

9
2.52 SAMPLING:

SAMPLING UNIT:

The sample relevant for the study includes people who are buying medicine from online apps
and traditional medical shops.

SAMPLING TECHNIQUES:

This study has adopted non-probability sampling, i.e., convenience sampling, where the sample
is selected based on the convenience of the researcher to obtain data from appropriate
respondents.

SAMPLE SIZE:

Sample size is 62 people who are buying medicine from e- pharma apps and traditional medical
shops

2.53 PLAN OF ANALYSIS:

A questionnaire has been constructed keeping in mind the objectives of the study. The data
collected has been tabulated by constructing tables using simple statistics techniques such as
percentages. Further, from the table’s analysis and inferences are drawn leading to
recommendation and conclusion.

2.54 LIMITATION OF THE STUDY:

1. The study is based on the true representation of sample size of 60 People only, due to time and
cost constrain.

2. The results are based on the assumption that the information provided by the

respondents are correct.

3. Since some information is confidential, it was not been revealed by the people

4. This study is limited to south Bangalore

10
CHAPTER – 3
SWOC ANALYSIS

11
Strength

 One of the strengths is that the demand for medicines is stable:

In this pandemic age, only the medical stores are the most stable ones in the market. Almost
everyone needs medicines in one or another way. After all, every house has at least one
paracetamol medicine.

 Comfort

This is one of the main reasons why people are so drawn towards online medical consultation
because of the comfort they give, you don't have to roam here and there to get the medicines.
Those who have a lifestyle in which they just cannot afford to go to the physical stores can take
the benefit of ordering online medication.

 Simple procedure

People like to stay in their comfort and they can do it from the online mode without leaving their
home. There will no long queues to deal with, no judgmental people around you while you are
buying things related to the Erectile dysfunction pills online.

 Privacy

It is really better to buy medicine with which you are not very comfortable. This option keeps
you away from the gazing eyes of the people around you. You can buy erectile dysfunction pills
without any issues of embarrassment.

 Growth in usage of the internet

The e-Pharmacy market is projected at 15.2 % during the forecast period 2019-2024. The growth
of the e-pharmacy market is attributed to a rise in the number of internet consumers, increased
access to web-based and online services, and rising implementation of e-prescriptions in
hospitals and other healthcare services.

12
Weakness

 Opening medical store is a challenging process. You need to research the market, make
financial arrangements, medical store loans, obtain permits, hire staff, and much more.
 Sale without prescription: It is a known fact, and has been observed by judiciary. and
bureaucrats too, that one just need to call a retail pharmacy, or send a driver and
medicines are delivered at home.
 Storage and Logistics: Medicines in India must be stored below 30*C and 70% relative
humidity, to retain full potency over the entire shelf life. This would require constant air-
conditioning of products. Unfortunately, majority of retail pharmacies are not air-
conditioned, putting stability of medicines at risk
 Track and trace: We all know that pharmaceutical distribution system in India is totally
porous.

Opportunity

 There are medical Representatives and retired employees, unemployed experienced

medical sales representatives who can be encouraged, licensed and funded by the Govt to
open pharmacies in Rural areas.
 I have come across B Pharma and M Pharma degree holder having very poor knowledge
of Pharmacology. A short course training can be given to experienced personnel from
pharma field and certified to open Pharmacies.
 Pharmacies and pharmacists do a noble job of providing medicine and health care,
services to population at large. The adoption of innovative technology models will make
the entire process more robust, reliable, transparent, and efficient.
 Facilitate regulation for transparent and secure drug distribution system which, results in
product traceability and reconciliation throughout the supply chain. in case of quality
issue or nation-wide recall.

13
Challenges

 Lack of trained pharmacists: It has been documented as well observed by the court that
in several states, such as UP, number of pharmacies far exceeds the number of registered
pharmacists.
 Fake certificates: large number of either fictitious and unqualified persons or one person
using his registration certificate in several shops, are looking after such shops but the
state government has not taken any effective preventive steps,
 Fear of toxic ingredients: The medication delivered may contain very toxic ingredients,
such as drywall or rat poison. The medication may cause unexpected and dangerous side
effects to customers
 Delivery delays: Prescriptions can sometimes take up to 14 days to be delivered. A
person may need to collect the first 2 weeks of their prescription from a local pharmacy.
 Lost medications: It is unusual, but occasionally, packages can go missing in the mail,
and re-shipping the prescription may take time.
 Quality issues: Several unexpired drugs were then found to be unsafe and were
consequently recalled.as well as an expired drug sold by the pharmacist
 Regular supply shortages. If someone needy comes into the medical shop and
pharmacists had told them I don’t have what they want They will think this place never
has the thing that they need
 Trust issue: Sometimes packaging changes, other times the tablet’s colour. People who
are not literate will get confused and not trust what we are giving because they will think
that this does not look the same as what we gave before. It’s the same medicine but it’s
hard to convince them because it looks totally different.

14
 CHAPTER -4
OUTCOME OF THE STUDY

15
DEMOGROPHICS OF THE STUDY

1. Table showing the Age group of the respondent

Particulars No of respondents Percentage %

18-30 yrs. 44 71
31-40 yrs. 7 11.3
41-50yrs 9 14.3
51-60yrs 2 3.2
61-70 & above Nil -
Total 62 100

Analysis;

From the above table it can be analyzed that 71% of the respondents belong to the age between
18 to 30yrs, 14.3% of the respondents belong age group between 41 to 50 yrs., 11.3% of the
respondents belong to age group between 31 to 40 yrs.

age

3.2; 3%
14.3; 14%

11.3; 11%

71; 71%

18 - 30 yrs 31 - 40 yrs 41 - 50 yrs 51 - 60 yrs 61 - 70 yrs &above

Interpretation:

From the above pie chart, it can be interpreted that most of the respondents are belong to the age
group between 18years to 30 years.

16
Table showing the Qualification of the respondents

Particulars No of respondents Percentage

Class 10th pass 4 6.5
Class 12th pass 3 4.8
Graduation 23 37.1
Post-graduation 27 43.5
PhD/MPhil 5 8.1
Total 62 100

Analysis:

From the above table it can be analysis most of the respondents i.e., 43.5 % of the respondents
belong to post graduation, 37.1% of the respondent’s qualification is graduation, 6.5% of the
respondent’s qualification is 10th pass, and 4.8% of the respondent’s qualification is 12th pass.

Chart showing qualification of the

respondents
30
25
20
15
10
5
0

Column1

Interpretation:

From the above graph we can say that most of the respondent’s qualification is post-graduation.

17
Table showing the Occupation of the respondents

Particulars No of respondents Percentage %

Student 28 45.2
Self-employees 11 17.7
Government employee 2 3.2
Private employee 19 30.6
Housewife 2 3.2
Total 62 100

Analysis:

From the above table it can be analyzed 45.2 % of the respondents of this study are students,
30.6% of the respondents are private employees, 17.7 % of the respondents are self-
employees,3,2% of the respondents are government employees and 3.2% of the respondents are
house wife.

no of respondents
11

28

19 2

students government employee

private employee self employee
house wife

Interpretation

From the above pie chart, it can be interpreted that most of the respondents of this study are
students

Table showing the gender of the respondents

18
 Particulars No of respondents Percentage %
Male 29 46.8
Female 33 53.2
Total 62 100

Analysis:

From the above table it can be analyzed that 53.2% of the respondents are females, 46.8% of the
respondents are male.

no of respondents

29

33

Interpretation

From the above pie chart, it can be interpreted that most of the respondents of this study are
female

OUTCOME THE STUDY

19
 Most of the people buy medicine from convention shops rather than online pharmacy apps.

As per this study 85.5% of the people in south Bangalore prefer to buy medicine from the
traditional medical shops and 14,5% of them buy from online pharmacy apps.
 People in south Bangalore spend less than 200 INR monthly on their medication.

As per this study 41.9% of the people in south Bangalore spend less than 200 INR monthly
on their medication, followed by 27.4% of the people spend between 300 to 500 INR
monthly, 11.3% of them spend between 600 to 1000 INR monthly, 19.4% will spend more
than 1000 INR monthly.
 Most of people in south Bangalore are aware about online pharmacy apps.

71% of the people in south Bangalore are aware about online pharmacy apps, 8.1% of them
are not aware about it and 21% of them don’t have complete information about the online
pharmacy apps.
 Most of the people buy medicine from Apollo pharmacy compare to other apps.

As per this research 33.9% of the people in south Bangalore prefer to buy medicine from
Apollo pharmacy, followed by med plus with 29%, 14.5% of the people buy from true meds,
12 .9% buy from net meds ,4.8% of them buy from 1mg ,1.6% of them buy from Practo.
 Most of the respondent of this study came to know about online pharma apps through
advertisement.

50% of the respondents came to know about online pharma apps through advertisement,
24.2% of them came to know about it through recommendations given by their friends,16. %
of them through pop up adds in their mobile and 9.7% through other modes.

 Most of the people buy medicine from online because of offers & discounts.

As per this study 43.5 % of the people buy medicine from online because of offers & discounts,
and 43.5% of them buy because they feel it is more convenience followed by 37.1% because of
safety ,14.5 % of them feel privacy and other reasons.

20
 As per this study, respondents buy medicine from online on an occasional basis

66.1% of the respondents buy medicine from online on an occasional bases, 22.6 % of the
respondent buy it every month, 8.1% of the respondents buy bimonthly and 3.2 % of the
respondents buy medicine weekly.

 As per this study respondents buy medicine for their parents.

Most of the Respondents of this study i.e. 54.2% of the people buy medicine for their
parents, and 23.7% respondents buy medicine for their own self, followed by 10.2% of the
people buy medicine for their grand parents and 10.2 % of them buy for others, 1.7% of them
buy medicine for Childers.

 As per this study Respondents prefer to buy medicine from medical shop because they feel it
is safer and more trustworthy
33.9% of the respondents buy medicine from medical shop because they feel safer and more
trustworthy compared to online apps ,25.8% of the respondents buy from medical shop
because they prefer face to face interaction with health professionals, followed by 24.2%
respondents buy it from medical shop because of convenient.

 As per this study respondents don’t want to buy medicine from online because of outdated
and substitutes medicines
Most of the respondents i.e., 27.4% respondents don’t want to buy medicine from online
because of outdated and substitutes medicines, 24.2% respondents have a fear of the fake
products ,21% of the respondents feel that in online drugs with different ingredients and
19.4% of the respondent fear of privacy, 8.1% of the respondent don’t have knowledge about
how to use online apps

 Most of the respondents are neither satisfied nor dissatisfied with online purchase of
medicine.

21
 As per this study 61.3% of the respondents are neither satisfied nor dissatisfied with online
purchase of medicine, 22.6% of the respondents are satisfied with online purchases of
medicine ,11.3% of the respondents are very satisfied with online purchase ,4.8% of the
respondents are dissatisfied with online purchase of medicine.
 Most of the respondents are satisfied with purchase of the medicine from medical shops.

As per this study 38.7% of the respondents are very satisfied with purchase of medicine from
medical shop ,44.2% of the respondents are satisfied with their purchase ,12.9% of the
respondents are neither satisfied nor dissatisfied with the purchase of medicine from medical
shops, 1.6% of the respondents are dissatisfied with purchase of the from the medical shop

 As per this study respondent are not sure whether to recommend others to buy medicine from
online.
As per this study 46.8% of the respondents are not sure whether to recommends to others or
not to buy medicine from medical shops, 38.7% of the respondents would like to recommend
to others and 14.5% of the respondents would not like to recommend others to buy medicine
from online.

22
 Chapter -5

EXPERIENCE, LEARNING AND CONCLUSION

23
EXPERIENCES
It was extremely fascinating and exhilarating to work on this study as I was waiting for an
opportunity to study about factors influencing traditional and online purchase of medicine among
the people into the light.

The study started with framing the title and objectives, which was consistent with framing
questions. It was clear that I had to do a mixture of quantitative and qualitative study to achieve
my objectives. Therefore, it was only possible for me to conduct an interview with the
questionnaire.
Information regarding online purchase is collected through google forms from 62 respondents
Once the introductory part of the paper was completed, I started with data collection.
After collecting the data many facts came to lime light such even the educated people are not
comfortable in purchasing the medicine from the online apps because of various reasons such as
lack of trust on online apps, privacy, fear about fake products etc.
People are much more comfortable in purchasing the medicine from the medical shops, due
interaction with the profession’s pharmacist, and it is a traditional practice of the people.

Learning
 People prefer to buy medicine from the conventional/medical shop rather than online
pharma apps because of various reasons such as fear of fake products, privacy, Outdated
or substitutes medicines etc.
 Most of the respondent in south Bangalore are aware about online pharma apps yet they
are not welling to buy from it.
 Percentage of people who prefer Online pharma apps is very low and it is preferred by
those people who has busy lifestyle and has a trust on online pharma apps.
 Online pharma apps must try to build trust and educate the customers regarding their
products, safety, quality etc.
 Advertisement is the most important tool used by the pharma apps to inform about them
to the customer in the market, so advertisement must be made simpler to understandable
by the customer.

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  Since most of the people prefer to buy medicine from the medical shop, pharmacist must
maintain all the required medicine in stock, and try to provide credit facility for the
regular customers.
 Online apps such as apollo pharmacy, and med plus are able to build trust and brand
name among the customers in south Bangalore compared to other apps.
 Convenience, Discount and offers are the main tools that attract the customer to buy
medicine from the online pharma apps.
 People prefer on time delivery of the medicine from the online pharma apps
 Most of the respondents buy medicine from online pharma apps on an occasional basis.
 People prefer to buy from the medical shop because they feel it is more convenience,
more trust worthy and safe as well it a traditional practice of the people.

CONCLUSION

Medicine is a lifesaving tool hence people will be very caution about its purchase. they prefer to
buy it from the traditional medical shop rather than ordering it from online apps. even though
online apps are providing various discounts and offers for the customers they are not comfortable
in buying medicine from online apps. People prefer going to the medical shop, having interaction
with the profession’s pharmacist at the medical shop regarding how to take, when to take, how
much to take, what will the side effects etc.

Online pharma apps are seeing the growth in the recent time because of pandemic, but still, it
should try to educate customer about it. People have fear about online pharma apps because they
feel it provides fake products, substitute medicine, drugs with different ingredients, lack of
privacy etc.

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Bibliography

Books:
1. The Pharma World – by Prasanna Sagar (Author)
2. Pharmaceutics: The science of medicine design (Integrated Foundations of Pharmacy)
by Denton (Author) – 4th Edition
3. Marketing and Retail Pharmacy by Colin Gilligan, Robin Lowe, Peter Cattee - 1st
Edition

Online reference :
 https://health.economictimes.indiatimes.com/news/pharma/e-pharmacies-v-retail-
pharmacies-the-honest-truth/79502206
 https://www.researchgate.net/publication/331014216_Online_Pharmacy_in_India_
A_study_on_Digital_Marketing_perspective
 https://www.researchgate.net/publication/340235442_Internet_marketing_organizat
ion_with_the_use_of_intellegent_and_block_chain_technologies
 https://www.ipinnovative.com/journal-article-file/8313
 https://www.japtronline.com/index.php/joapr/article/download/73/69
 https://www.ecolopharm.com/en/the-future-of-the-pharmacy-model/
 https://www.irjet.net/archives/V8/i3/IRJET-V8I3252.pdf
 https://savedelicious.com/role-of-community-pharmacists-in-healthcare/
https://www.researchgate.net/journal/Asian-Journal-of-Pharmaceutical-and-Clinical-
Research-2455-3891

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 WORK DONE DIARY

WEEK DATE WORK CARRIED OUT INITIA SIGNATURE OF

L OF THE FACULTY
THE GUIDE
GUIDE
1 1/10/2021 Introduction and research
methodology

2 10/10/2021 Swot analysis

3 25/10/2021 Data collection and analysis

4 10/1/2022 Finalization of the report

27
ANNEXURE

28
 Questionnaire
1.Name:(optional)
2. Age:
a. 18-30 years
b. 31-40 years
c. 41-50 years
d. 51-60 years
e. 61-70 years and above
3. Qualification:
a. Class 10 pass
b. Class 12 pass
c. Graduation pass
d. Post-graduation
e. M.Phil. / Ph.D.
4.Occupation
a. Student
b. Self employed
c. Govt. Employee
d. Pvt. Employee
e. House wife

5. Gender
A) male
B) female
6. Mention your mode of purchase of medicine.
a. Online apps
b. Conventional or medical shops

7. Monthly expenditure on medication

a. Less than 200 INR
b. 300 – 500 INR

29
 c. 600 – 1000 INR
d. More than 1000 INR

8. Are you aware about online pharmacy apps in south Bangalore?

a. yes
b. no

9. If yes, which apps do you use

a) net meds
b) practo
c) 1mg
d) pharm Easy
e) apollo pharmacy
f) midlife
g) Med Plus
h) true meds
i) others -----------------

10. How did you come across these online pharma apps
a) Advertisement
b) Recommended by friends
c) Pop up adds in mobile
d) Other

11. Select the reason that you prefer to buy medicine from online

Safety
Convenience
Privacy
Effortless
Discounts & offers

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 Other's reason

12.Frequency of shopping medicine from the online pharmacy

a. Occasionally
b. Monthly
c. Weekly
d. Bimonthly

13.For whom do you purchase the medicine

a. Own self
b. Parents
c. Childers
d. Grand parents
e. Others

14. Mention the reason you prefer to buy the medicine from the medical shop
a. Convenient
b. More safe and trustworthy
c. Traditional practice
d. Face to face interaction with health professional

15 Select the Reason why you don’t buy medicine from online apps
a) Privacy
b) Fake products
c) Outdated or substitutes medicines
d) Drugs with different ingredients
e) Lack of knowledge about how to use

16. How satisfied you are from online purchase of medicine

a) Very unsatisfied
b) Unsatisfied

31
 c) Neutral
d) Satisfied
e) Very satisfied

17. How satisfied you are from purchase of medicine from medical shop
a) Very unsatisfied
b) Unsatisfied
c) Neutral
d) Satisfied
e) Very satisfied

18. Would you recommend others to buy medicine from online apps
A. Yes
B. No
C. Maybe
19. Do you have any recommendation for traditional medical shops
20. In future also will you continue to buy medicine from online pharmacy apps or from the
medical shop
21.Do you have any recommendation for online pharmacy apps

32