Janay Smith

Trishana Green

Social Networking
Social networking websites allow users to build web pages featuring personal portfolios and
interests. These pages are used to connect with friends, colleagues and other users in order to
share media, content and communications. Examples: Instagram, Facebook ,Twitter etc.
Because social media networks are open to all, this will give us an opportunity to follow our
consumers' activities. This will allow us to be more informed about our target audience, likes,
dislikes, and interests so that we will be able to create a better marketing strategy to attract such
customers.

Internet
Internet marketing involves the use of digital media to inform the market of your business and to
entice people to purchase your products and services. Examples: Company Website, Email
lists, Banner Ads etc. Internet marketing is important because it aligns with the way
consumers make purchasing decisions.Internet marketing will enable us to build relations with
our customers and prospects through regular, low-cost personalized communication.

Blogs
Blog Marketing is a content marketing strategy that uses blogs to address potential customers
directly and individually, thus achieving customer loyalty for their own brand.The very nature of
blogging makes them ideal for marketing since they provide new content to draw people back,
and offer a way for consumers and businesses to interact.Effective blogging is an important part
of your overall digital marketing strategy. Using blogs will allow us to drive traffic to our site,
generate new leads for our business, help us develop these leads, and deepen our knowledge
of your customer base.

Text Messaging
Text message marketing is a type of digital marketing strategy that helps build brand
awareness on a more personal level. Consumers must opt in to your messaging before you
begin sending texts to them.You can send bulk messages to groups of customers or audience
segments, or customize the experience even more by sending individual messages.Text
message marketing is highly customized and geared toward a specific target audience this will
allow us to target people within a certain area, by age and by interests.

Viral Marketing
Viral marketing is a sales technique that involves organic or word-of-mouth information about a
product or service to spread at a constant increasing rate. The internet and the advent of social
media have greatly increased the number of viral messages in the form of memes, shares, likes,
and forwards.Examples:Twitter's Launch Campaign, Uber's Launch Campaign,Spotify Co-
marketing with Facebook etc. Viral marketing allows us to promote a campaign quickly and
widely. Viral marketing helps us to get visibility, exposure, and better traffic which will result in
increased sales revenue.
Janay Smith
Trishana Green

Guerilla Marketing
Guerrilla marketing is the creating use of novel or unconventional methods in order to boost
sales or attract interest in a brand or business. These methods are often low or no cost and
involve the widespread use of more personal interactions or through viral social media
messaging.Examples: use of publicity stunts, viral videos, stencil graffiti etc.Guerrilla
marketing focuses on taking the consumer by surprise to make a big impression about the
product or brand.This in turn allows us to create buzz about our product and increases
consumers' engagement with the product or service.

Cross Platform Marketing

Cross-platform marketing allows us to reach more audiences, publicize consistent messaging,
and offer more opportunities for free.Any advertising campaign that straddles multiple channels,
such as radio, TV, paid search, social media, etc. Each cross-platform campaign starts with
careful evaluation and planning.

Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people,
using email. In its broadest sense, every email sent to a potential or current customer could be
considered email marketing. It involves using email to send advertisements, request business,
or solicit sales or donations.Email marketing can be used as a form of direct marketing as well
as digital marketing. We are able to use emails to deliver a brand's marketing message to a list
of email subscribers who have explicitly consented to receive promotional and marketing
material from our brand.

Influencer Marketing
Influencer marketing is a form of social media marketing involving endorsements and product
placement from influencers, people and organizations who have a purported expert level of
knowledge or social influence in their field.Influencers create native ads that tend to resonate
better with consumers, which, in turn, can enhance your advertising performance and improve
overall conversion.As influencer content is perceived as more authentic, this often results in
higher engagement and conversion rates