HOW TO FOLLOW UP

Some prospects will not respond, but don’t take it personally.

 Why Prospects Don’t
Respond

• It got lost in their inbox

• They intended to but forgot

• They had other priorities

• They didn’t read you message fully and didn’t realize the value you have to offer

• Your message was not relevant or valuable to them

 Follow Up
Schedule

• Follow up between 3 and 7 days

• Only follow up a maximum of 3 times per prospect

 Follow Up Template # 1

Hey John,

I haven’t heard back from you last week.

If it makes sense to talk, let me know how your calendar looks.

If not, who is the appropriate person to talk to?

Thanks,

Patrick
Hey John,

I wanted to follow up about helping you increase [unique value].

If it still makes sense to talk, let me know what your calendar looks like.

Thanks,

Patrick