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8-7
Sunk Costs
• Sunk cost
• Payment for an input that, once made, cannot
be recovered should the firm no longer wish
to employ that input
• Not part of the economic cost of production
• Should be ignored for decision making
purposes
8-8
Avoidable Costs
• Avoidable costs
• Input costs the firm can recover or avoid
paying should it no longer wish to employ that
input
• Matter in decision making and should not be
ignored
• Reflect the opportunity costs of resource use
8-9
Short Run Production
• In the short run, capital is fixed
• Only changes in the variable labor input can
change the level of output
• Short run production function
Q = f (L, K) = f (L)
8-10
Average & Marginal Products
• Average product of labor
• AP = Q/L
• Marginal product of labor
• MP = Q/L
• When AP is rising, MP is greater than AP
• When AP is falling, MP is less than AP
• When AP reaches it maximum, AP = MP
• Law of diminishing marginal product
• As usage of a variable input increases, a point is
reached beyond which its marginal product decreases
8-11
Total, Average, & Marginal Products
of Labor, K = 2 (Table 8.2)
Number of Total product (Q) Average product Marginal product
workers (L) (AP=Q/L) (MP=Q/L)
0 0 -- --
1 52 52 52
2 112 56 60
3 170 56.7 58
4 220 55 50
5 258 51.6 38
6 286 47.7 28
7 304 43.4 18
8 314 39.3 10
9 318 35.3 4
10 314 31.4 -4
8-12
Total, Average, & Marginal Products
K = 2 (Figure 8.1)
8-13
Total, Average, & Marginal
Product Curves
Q2
Q1 Total
product
Panel A
Q0
L0 L1 L2
Panel B
Average
product
L0 L1 L2
Marginal 8-14
product
Short Run Production Costs
• Total variable cost (TVC)
• Total amount paid for variable inputs
• Increases as output increases
• Total fixed cost (TFC)
• Total amount paid for fixed inputs
• Does not vary with output
• Total cost (TC)
TC = TVC + TFC
8-15
Short-Run Total Cost Schedules
(Table 8.4)
Output (Q) Total fixed cost Total variable cost Total Cost
(TFC) (TVC) (TC=TFC+TVC)
0 $6,000 $ 0 $ 6,000
100 6,000 4,000 10,000
200 6,000 6,000 12,000
300 6,000 9,000 15,000
400 6,000 14,000 20,000
500 6,000 22,000 28,000
600 6,000 34,000 40,000
8-16
Total Cost Curves (Figure 8.3)
8-17
Average Costs
• Average variable cost (AVC)
TVC
AVC
Q
• Average fixed cost (AFC)
TFC
AFC
Q
• Average total cost (ATC)
TC
ATC AVC AFC
Q 8-18
Short Run Marginal Cost
• Short run marginal cost (SMC) measures
rate of change in total cost (TC) as output
varies
TC TVC
SMC
Q Q
8-19
Average & Marginal Cost Schedules
(Table 8.5)
8-20
Average & Marginal Cost Curves
(Figure 8.4)
8-21
The Costs of Production
Production cost
The Costs of Production
Cost Curve
The Costs of Production
Production cost
The Costs of Production
Production cost
The Costs of Production
Production cost
The Costs of Production
Production cost
Short Run Average & Marginal
Cost Curves (Figure 8.5)
8-28
Short Run Cost Curve Relations
• AFC decreases continuously as output
increases
• Equal to vertical distance between ATC &
AVC
• AVC is U-shaped
• Equals SMC at AVC’s minimum
• ATC is U-shaped
• Equals SMC at ATC’s minimum
8-29
Short Run Cost Curve Relations
• SMC is U-shaped
• Intersects AVC & ATC at their minimum
points
• Lies below AVC & ATC when AVC & ATC
are falling
• Lies above AVC & ATC when AVC & ATC
are rising
8-30
Relations Between Short-Run
Costs & Production
• In the case of a single variable input,
short-run costs are related to the
production function by two relations
w w
AVC and SMC
AP MP
Where w is the price of the variable input
8-31
Short-Run Production & Cost
Relations (Figure 8.6)
8-32
Relations Between Short-Run
Costs & Production
• When marginal product (average product)
is increasing, marginal cost (average cost)
is decreasing
• When marginal product (average product)
is decreasing, marginal cost (average
variable cost) is increasing
• When marginal product = average product
at maximum AP, marginal cost = average
variable cost at minimum AVC
8-33
The Costs of Production
Production cost
Session 4. Costs curves in the short
and the long run
Revenue curve in the short and long
run
Session 5. Production and costs
estimation techniques- optimum
size
McGraw-Hill/Irwin Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved.
Production Isoquants
• In the long run, all inputs are variable &
isoquants are used to study production
decisions
– An isoquant is a curve showing all possible input
combinations capable of producing a given level of
output
– Isoquants are downward sloping; if greater
amounts of labor are used, less capital is required
to produce a given output
A Typical Isoquant Map (Figure 9.1)
Marginal Rate of Technical
Substitution
• The MRTS is the slope of an isoquant &
measures the rate at which the two inputs can
be substituted for one another while
maintaining a constant level of output
K
MRTS
L
The minus sign is added to make MRTS a positive
number since ∆K / ∆L, the slope of the isoquant, is
negative
Marginal Rate of Technical
Substitution
• The MRTS can also be expressed as the ratio
of two marginal products:
MPL
MRTS
MPK
As labor is substituted for capital, MPL declines & MPK
rises causing MRTS to diminish
K MPL
MRTS
L MPK
Isocost Curves
• Show various combinations of inputs that
may be purchased for given level of
expenditure (C) at given input prices (w, r)
C w
K L
r r
• Slope of an isocost curve is the negative of
the input price ratio (-w/r)
• K-intercept is C/r
LTC
LAC
Q
Long-Run Costs
• Long-run marginal cost (LMC) measures the rate of
change in long-run total cost as output changes
along expansion path
– LMC is U-shaped
– LMC lies below LAC when LAC is falling
– LMC lies above LAC when LAC is rising
– LMC = LAC at the minimum value of LAC
LTC
LMC
Q
Derivation of a Long-Run Cost Schedule
(Table 9.1)
Least-cost
combination of
Revenue
Revenue - Firms in Competitive Markets
Revenue
Firms in Competitive Markets
Profit maximization
Firms in Competitive Markets
Profit maximization
Firms in Competitive Markets
Profit maximization
Firms in Competitive Markets
Profit maximization
Firms in Competitive Markets
Profit maximization
Firms in Competitive Markets
Profit maximization
Firms in Competitive Markets
Profit maximization
Firms in Competitive Markets
Profit maximization
Profit maximization Firms in Competitive Markets
Economics Help
Monopoly diagram short run and long run
Sum
Healthy Harry’s Juice Bar has the following cost
schedules:
Q (VATS) VARIABLE COST TOTAL COST
0$ 0$ 30
1 10 40
2 25 55
3 45 75
4 70 100
5 100 130
6 135 165
a. Calculate average variable cost, average total cost,
and marginal cost for each quantity.
b. Graph all three curves. What is the relationship
between the marginal-cost curve and the averagetotal-
cost curve? Between the marginal-cost curve
and the average-variable-cost curve? Explain.
Sum
Consider the following table of long-run total cost for
three different firms: