Change Process

The change process is the sequence of steps or activities that a change management
team or project leader would follow to apply change management to a project or
change. Based on Prosci's research of the most effective and commonly applied
change, most change management processes contain the following three phases:

Phase 1 - Preparing for change (Preparation, assessment and strategy development)

Phase 2 - Managing change (Detailed planning and change management

implementation)

Phase 3 - Reinforcing change (Data gathering, corrective action and recognition)

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Two views of change process

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External

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Changing consumer needs and wants
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New governmental laws
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 Changing technology
 Economic changes
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Internal
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 New organizational strategy

 Change in composition of workforce
 New equipment
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 Changing employee attitudes

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According to Lewin, successful change can be planned and requires unfreezing the
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status quo, changing to a new state, and refreezing to make the change permanent.
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The status quo is considered equilibrium. To move away from this equilibrium,
unfreezing is necessary. Unfreezing can be thought of as preparing for the needed
change. It can be done by increasing the driving forces, which are forces pushing for
change; by decreasing the restraining forces, which are forces that resist change; or by
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combining the two approaches.

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Figure 1 - Change Management Process (the Change Management Toolkit

and Change Management Pilot show you how to apply the process))

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 It is important to note what change management is and what change management is
not, as defined by the majority of research participants.

Change management is not a stand-alone process for designing a business solution.

Change management is the processes, tools and techniques for managing the people-
side of change.

Change management is not a process improvement method.

Change management is a method for reducing and managing resistance to change

when implementing process, technology or organizational change.

Change management is not a stand-alone technique for improving organizational

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performance.

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Change management is a necessary component for any organizational performance
improvement process to succeed, including programs like: Six Sigma, Business

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Process Reengineering, Total Quality Management, Organizational Development,
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Restructuring and continuous process improvement.
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Change management is about managing change to realize business results.
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