DESIGN

THINKING

DESIGN THINKING
FROM INSIGHTS TO VIABILITY
12 WEEKS | ONLINE | MENTORED LEARNING

A Program by: In Collaboration with:

WHY
DESIGN THINKING?
Design thinking has gained momentum in the world’s leading companies, such as
Netflix, Apple, Google, HBO, Samsung, World Bank, and General Electric. They have
embraced Design Thinking to improve their customer experiences. At its heart,
Design Thinking is a methodology for creative problem-solving and has gained
momentum in the business world.

Technologicaly
Feasible

Design
Thinking

Business Market
Viable Desirable

According to a Gartner study, 89% of companies globally are competing on the basis of
customer experience. Design Thinking induces a deep human-centric understanding to
deliver delightful client experiences through the quick iteration of ideas.

Design Thinking provides a solution-based approach to solve problems. It’s useful

in tackling complex problems by understanding human needs and re-framing the
problem in human-centric ways. It helps to adopt a hands-on approach in prototyping
and testing. Understanding Design Thinking will empower anyone to apply the Design
Thinking methods to solve complex problems that occur around us.
DESIGN THINKING:
FROM INSIGHTS TO VIABILITY
In this course, you will learn and follow a systematic innovation process that serves
as a toolbox for stimulating creativity and methodology for defining and solving
problems. This process involves applying concepts of Design Thinking and
hypothesis-driven innovation (popularised by the term, lean startup) to design and test.

The content and assignments you'll engage in during this course have been adapted
to meet the specific needs of innovators, entrepreneurial corporate executives, and
business owners who aspire to develop new products, services, or processes that meet
previously unidentified user needs. The goal is to find common ground between the
needs of the user and the goals of the organization.

Early in the course, you will identify your own real-world need to examine through this
process. Much of your coursework will be completed individually. However, you will work
together with team members at key junctions to generate hypotheses and new ideas
that address a real-world need.
T H E S TA N F O R D E X E C U T I V E
E D U C AT I O N D I F F E R E N C E
Stanford Graduate School of Business Executive Education Design Thinking:
From Insights to Viability provides a deeply collaborative and academically
rigorous environment that provides highly motivated working professionals with
an opportunity to experience world-class education through online learning and
interactive mentored learning.

Design Thinking: From Insights to Viability is designed and based on the popular
Startup Garage course taught at Stanford Graduate School of Business Executive
Education since 2012. 80 companies have been founded by students who took the
course. Thirty of these raised venture capital or seed-stage funding, totalling in
excess of $1 billion. Here are just a few ventures created over the past six years in
Startup Garage:

DoorDash Bipsync ClearMetal Grace Portraits Trulia Epocrates

P A R T I C I P A N T TA K E AWAY S
On successfully completing this program, you will:

Use the Design Thinking and Use multiple brainstorming

hypothesis-driven innovation
processes to develop viable
solutions to user challenges.
Gain user empathy through
observation and interviewing to
develop user insights to identify
unmet needs.
techniques to find innovative
solutions.
Develop and test a business
model or business case to
support the viability of the
solution.
Prototype a solution to a user
challenge.
KEY HIGHLIGHTS

12-Week 3 to 5 hours of weekly learn-

course ing commitment

Live interactive session by Weekly feedback on a

tenured faculty from real-world project from an
Stanford Graduate School experienced course
of Business facilitator

Certificate of Completion
from Stanford Graduate 10 assignments and a final
School of Business reflection assignment
Executive Education
W H AT M A K E S
THE DESIGN THINKING
PROGRAM UNIQUE?
World-class learning material
from Stanford Graduate School
of Business Executive Education
Online content synthesized from
the latest research and best
practices, designed by faculty
at Stanford Graduate School of
Business Executive Education.
Peer to peer learning
Learn from highly accomplished
peers. Participate in discussions,
engage in community problem-
solving and build your network.
Comprehensive curriculum
designed by Stanford Graduate
School of Business Executive
Education
The curriculum has been designed
and based on the ‘Innovation
Process’ that aims to inculcate a
creative problem-solving mindset
to make a well-informed decision.
Weekly mentorship
Course facilitators provide weekly
feedback on assignments to help
apply Design Thinking principles
effectively.
Live class by Stanford Graduate
School of Business Executive
Education faculty
The course provides an opportu-
nity to participate in a live session
conducted by noted faculty from
Stanford Graduate School of
Business Executive Education.
A real-world application
Apply principles of Design
Thinking, to identify and examine
a real-world problem internal to
the organization, external to the
company or as a new business or
social impact opportunity.
Certificate of Completion form
Stanford Graduate School of
Business
Upon successfully completing the
course work and assessments,
participants will be awarded a
certificate of completion from
Stanford Graduate School of
Business Executive Education.
PA R T I C I PA N T T E S T I M O N I A L S
Testimonials from alumni of Stanford Graduate School of
Business Executive Education
I have already used this on one
project at work, and my boss has
already asked me to make a similar
prototype for another project. I also
feel like if I ever were to try starting
my own company that my chances
of success just went up a lot.”
Senior Director, Business
Development (Software Industry)
The brainstorming sessions were
incredible. Total disruption to
misconceptions I had about virtual
collaboration."
Business Director
(Advertising/Marketing Services)
I tested a couple of workshops with
my team and peers, using the
framework presented during the
first course live session. It is
amazing how people interact and
contribute in these sessions vs
traditional meetings using 1h30
PowerPoint presentation.”
Head of Digital Identity Solutions
Worldwide (Digital Security)
This course inspired me to apply
Design Thinking in small incremental
ways. It really reinforced that Design
Thinking is as much about a mindset
as the process, which is helpful for
those people who are introducing
Design Thinking to organizations.”
Senior Vice President
(Consulting Industry)
C E R T I F I C AT E
Upon successful completion of the program, participants will get a Certificate of
Completion from Stanford Graduate School of Business Executive Education.

Showcase your Design Thinking expertise with a

Certificate of Completion from The Stanford
Graduate School of Business Executive Education.
CURRICULUM TOPICS

The curriculum covers the entire framework of the Design Thinking process.
Participants build an understanding of the user's need by engaging in empathetic
interactions, creating and testing rapid prototypes, and structuring important building
blocks of a business case.

Human-Centered Needs Interviewing and Making Sense

Design Finding Empathy-building of Observations
Techniques And Insights

Defining Ideation Developing Defining and

a Point of and Testing Testing Business
View Prototypes Models and
Business Cases
COURSE ARCHITECT

Stefanos Zenios
The Investment Group of Santa Barbara Professor
of Entrepreneurship and Professor of Operations,
Information and Technology. Dhirubhai Ambani
Faculty Fellow in Entrepreneurship for 2018-2019

Professor Stefanos Zenios is the Investment Group of Santa Barbara Professor of

Entrepreneurship and Professor of Operations, Information, and Technology. He is also
the faculty co-director of Stanford Graduate School of Business' Center for
Entrepreneurial Studies. An innovative teacher and researcher, Professor Zenios is the
main architect of Startup Garage, a popular Stanford Graduate School of Business
course that each year helps hundreds of Stanford Graduate School of Business’
students and executives learn and apply the innovation processes that are at the
center of the Silicon Valley ecosystem.

He also oversees the Stanford Graduate School of Business Venture Studio- a vibrant
learning facility for Stanford graduate students across all disciplines who want to learn
about designing and creating sustainable, high-impact ventures by testing what they
are learning in the classroom. He previously designed and co-taught Biodesign
Innovation, a project-based course on designing and launching new medical devices,
and is one of the senior authors of a textbook with the same name.

His research interests fall into two broad categories- innovation, and health care. He
examines how innovation can be described as a process with discrete steps and
specific outcomes, and how the process varies with the industry, sector, customer
segment, technology, and source of innovation (startup vs large organization).

He also pioneered the application of data and advanced modeling to improve health
care delivery and treatment decisions and is the recipient of numerous best paper
awards in his field of Operations Research. In the intersection between health care and
innovation, he examines what attributes of healthcare startups are associated with
successful exits (either financial, generating returns for the investors, or clinical,
securing FDA approval). He also currently serves as the Editor-in-Chief for Operations
Research, the seminal academic journal in his field.
WHO IS THIS
PROGRAM FOR?
This program is suited for professionals who are intrigued to solve complex business
problems centered on the unmet needs of the user.

Corporate Intrapreneurs, Product Leaders at internet business who

Managers, UI/UX Designers who wish to use a Design Thinking
wish to develop a user-centric mind-set to understand customers
mindset while creating products better, scale their businesses and
and services deliver operational excellence

Marketing professionals who wish Aspiring entrepreneurs who

to augment their understanding are looking to create impactful
of creating solutions that their new organizations and
customers need businesses

Professionals from customer- Design Thinking consultants

centric sectors like Travel, and corporate professionals
Hospitality, Education and Social who wish to enhance their
Sectors who would like to learn credentials and distinguish
how to create delightful customer themselves
experiences

PROGRAM FEES

ROUND DATES FEE STATUS

*Early Admission Round 1st Sept 2021 - 30th Sept 2021 $ 3,500 Closed

*Final Admission Round 1st Oct 2021 - 15th Nov 2021 $ 3,500 Open

*To impart high-quality learning, each batch will have only a limited number of seats.
Since we close admissions as soon as the batch fills, we recommend that you enroll
as soon as possible to secure your seat.
ABOUT US

The education received at Stanford Graduate School of Business Executive

Education empowers professionals with the knowledge, skills, and long-term
vision that lead to innovation and growth. Students build a powerful network
of accomplished, inspiring colleagues that will continue to sustain them long
after their final class.

Exponentially more than a resume enhancement or a means to an end, the

Stanford Graduate School of Business Executive Education experience will
shape their entire career and transform their lives. It will prepare them to
navigate the unprecedented economic, social, and other complex changes
the future will certainly bring. Stanford Graduate School of Business Executive
Education offers unparalleled opportunities that will help its students launch a
meaningful career and make an impact.

Great Learning is one of India's leading professional learning platforms

focused on upskilling working professionals and students. It offers
comprehensive, industry-relevant programs in Software Engineering,
Business Management, Business Analytics, Data Science, Machine Learning,
Artificial Intelligence, Cloud Computing, Cyber Security, Digital Marketing,
Design Thinking, and more. Great Learning's programs are developed in
collaboration with the world's foremost academic institutions like Stanford
University, The University of Texas at Austin, Northwestern University, Indian
Institute of Technology, Madras (IIT Madras), People's Education Society
University, Bengaluru (PES University, Bengaluru) and Great Lakes Institute of
Management and are constantly reimagined and revamped to address the
dynamic needs of the industry. Great Learning is the only ed-tech company to
provide these programs in a blended mode, classroom mode and in purely
online mode, relying on its vast network of expert mentors and highly
qualified faculty to deliver an unmatched learning experience for learners in
India and the world. Having delivered transformational learning that has
impacted 1.1 Million+ Learners from over 170+ Countries, Great Learning is on
a mission to enable transformative learning and career success in the digital
economy for professionals and students across the globe.
 R E A D Y T O A D VA N C E
YOUR CAREER?

A P P LY N O W

SPEAK TO A PROGRAM ADVISOR

080 4718 9255 / +1 650 240 4959

HAVE QUESTIONS ABOUT THE PROGRAM OR

HOW IT FITS IN WITH YOUR CAREER GOALS?
designthinking@mygreatlearning.com

VISIT OUR WEBSITE

www.greatlearning.in/design-thinking

A Program by: In Collaboration with: