Business

confidence for
your design
team
The d.MBA is a Partner program Benefits
6-week online The d.MBA partner program is Partners benefit from exclusive

business course geared towards (design)

managers who want to equip
early seat booking, flexible
processes and student
that teaches their design team with business
confidence to be more effective
screening assistance.

business within their organizations. Starting from 3 students per

intake, the tuition fee is reduced
fundamentals to to 2,880€ (instead of the regular
3,480€) per student.
designers.
Program Facts
6-week online program 2 weekly calls with a mentor
10–12h/week workload Lifetime alumni community
Intimate cohort of 40 designers 2,880€ for partners or 3,480€ regular
tuition

Next d.MBA: October 10th–November 21st, 2022. Get in touch

Community
We believe that people learn best in an intimate cohort of
peers that care about each others progress.

Each d.MBA cohort consists of 40 students and a dedicated

mentor, which is a small enough group to foster new
connections whilst providing rich diversity.

The d.MBA students are highly experienced designers with on

average more than 8 years of working experience.

The community is complemented with d.MBA mentors, who

have mastered their craft as leaders in huge corporations and
as consultants for Fortune 500 companies. They help students 40 9.1/10 97%
build their business confidence through discussions and Motivated Student Completion
feedback. Designers Rating Rate

After graduation, designers join the d.MBA alumni

community with members from over 50 countries, where
networking and learning continues.
50+ 8+ 2h
Alumni Years of Weekly Live
Countries Experience Calls with a
Mentor
Culture
Traditional education tends to be so rewarding because
students are held highly accountable--adhering to rules, a
predetermined format, and cultural norms.

The d.MBA is built upon the same principles using digital

channels. A cohort and mentors play the role of
accountability partners.

When students get stuck or fall behind, there is always a

group that can help them get unstuck or motivated. They can
engage in discussions and post questions on slack and
collaborate in weekly video calls. This approach leads to an
outstanding completion rate of 97%.

We also pay special attention to the feedback culture as we

believe that the feedback is fundamentally crucial to every
learning experience. That is why we have built three layers of
feedback information, which provides fuel for students’
personal and professional growth.
 Ecosystem
Content 1. Business Empathy

The d.MBA teaches designers how to speak the language of

business in order to be more effective at any organization. We
achieve that by breaking down complicated business
concepts into digestible material, so designers can deeply Company
internalize the business principles and leverage them in their
2. Business Strategy
design process.
3. Business Models
The program covers all the relevant business topics for
designers while honoring the human-centeredness that
made students a designer in the first place. Each topic is
explained through business rationale along with instructions Product
for how to use them in design work.
4. Prototyping with
Numbers
5. Business &
Design Metrics

You
6. Design
your Impact
1. Business Empathy 2. Business Strategy 3. Business Models

Understand competitive arenas in which Learn how great companies compete Get familiar with various business
designers operate, understand how and how to design a winning strategy for models and learn how to generate as
competitors create value, and learn how a product or venture. well as test business models.
to shape business insights.

Competitive Arena & Arena Trends Porter’s Generic Strategies Business Model building blocks
Competitor Research Playing to Win Famous Business Model examples
Value Chains Blue Ocean Strategy Designing and testing Business Models

4. Prototyping with Numbers 5. Business and Design Metrics 6. Design your Impact

Plan a new venture or a product; Use Hypothesis-Driven design to With a guest lecture of Daniel Burka
estimate its potential, and create a implement business and design metrics (ex-Google Venture design partner) and
rigorous testing plan. to measure progress of design work. Andrea Mignolo (President at IxDA), learn
how to extend your circle of influence.

Market Sizing Intro to most important Business How business decisions are made
Metrics
Business Case design How to measure and show the value
Design Metrics Canvas of design decisions
Calculating business impact of
design decisions Hypothesis-Driven Design Creating and sustaining relationship
with business leaders
Case Studies
Learn by doing. Each content module consists of small projects based
on d.MBA’s original case studies.

Gold & Green is a Finnish food tech company,
co-founded by a designer Maija Itkonen. As the
market of meat substitutes matures and grows,
it’s important for each company to find and
maintain a sweet spot. Maija is asking you to
help her decide if it should keep the company's
original product strategy or adjust based on the
recent category developments.
Vanmoof is a Dutch scale-up, pioneering the
category of commuter e-bikes. Taco, company's
founder and an industrial designer, is faced with
a tough challenge. How should the company
adapt its business model in order to reach its
mission of “getting the next billion on bikes”?
Join us in the next intake.
www.d.mba | Get in touch