Professional Documents
Culture Documents
generated and used by a company in a given period. It is calculated by adding noncash charges
(such as depreciation) to net income after taxes. Cash flow can be attributed to a specific project,
or to a business as a whole.
The above financial statements seem to report on the profitability and the financial position of
the business at any point in time without showing whether it is worth investing into the business
or not and how long it will take to pay back creditors. Therefore other indicators should be used
to appraise the investment. These are known as investment appraisal techniques. Investment
appraisal is used to look at a potential capital investment by a firm and measure its potential
There is more than one method of Investment Appraisal, and each different method allows the
potential return on the investment to be examined in a different way (NGFL, 2008). The most
commonly used ones are the Net Present Value (NPV), the Internal Rate of Return (IRR) and
Present value is the value of today’s dollar or cedi.Net present value (NPV) is the difference
between today’s value of the added returns and today’s value of the added costs (USDA, 1996).
What this definition suggests is that Net Present Value represents the present net cash inflows
and outflows of a particular investment. The Net Present Value is important as an investment
appraisal technique because it takes into account the time value of money as well as the benefits
Mathematically, NPV = ∑PV cash inflows - ∑PV cash outflows (ICAEW, 2009).
The result of this computation can be positive, zero or negative. A positive answer is an
indication that the proposed business venture is profitable and worth investing into, a zero result
means a break-even whiles a negative answer means the venture is undesirable and unprofitable
The IRR is the rate of return or yield of the investment, expressed as a percentage. It is the
discount rate which generates a Net Present Value of zero. The higher the IRR, the more
desirable it is to undertake the business venture. IRR that is greater than the interest rates of
financial markets is worth accepting since it is more profitable to invest in the venture rather than
The purpose of IRR to the authors is to inform investors that investing into the business is more
Mathematically,
IRR LDR ( HDR LDR)*(( NPV @ LDR) | NPV @ LDR NPV @ HDR |)) (ICAG, 2010)
Where, LDR = Lower Discount Rate and HDR = Higher Discount Rate.
Overall, a sensitivity analysis is conducted to find out how sensitive the performance indicators
are when certain factors such as interest rates, inflation rates, and operational costs among others
change. This is done to test whether the appraisal techniques will still show the profitability of
the enterprise when these factors, which have direct impact on the NPV, BCR or IRR change
over time or after the planning process. Generally, when BCR is 1, NPV is negative and IRR is
very low, the venture is highly sensitive meaning it is risky and unprofitable to invest into it
This section of the business plan discusses the various activities that take place in producing a
product. The section describes the equipment that are needed for production, the raw materials
and other materials that are used as well as the production process. According to CTA (2012),
This section explains the levels of management, levels of authority, forms of communication and
who is responsible for what in the organization. Lanquaye et al., (2013), used an organisational
This chapter discusses the methodology of the study. These include the description of the study
area, and how the data employed in the study was collected and analyzed.
The study area is the Ejisu-Juaben Municipality of the Ashanti Region of Ghana. Ejisu-Juaben
Municipality is one of the administrative districts in the Ashanti Region of Ghana. The
Municipality is known for its rich cultural heritage and tourists attractions notably the booming
The Municipality stretches over an area of 637.2 km2 constituting about 10% of the entire
on 19th July, 2013). Currently it has four urban settlements namely, Ejisu, Juaben, Besease and
Bonwire. The Municipality is located in the central part of the Ashanti Region and provides
enormous opportunity for creating an inland port for Ghana to serve the northern section of the
country. It lies within Latitude 1° 15’ N and 1 ° 45’ N and Longitude 6° 15’W and 7° 00’W.
Ejisu-Juaben Municipality shares boundaries with six (6) other Districts in the Region
North West of the Municipal are Sekyere East and Kwabre East Districts respectively, to the
South are Bosomtwe and Asante-Akim South Districts, to the East is the Asante-Akim North
comprising 68,648 males and 75,114 females. With an average 1984 – 2000 inter - censual
growth rate of 2.5 per cent, the municipality will by 2013 have an estimated population of
189,744. The local economy exemplifies the national micro economy. Even though it is
Ghana, the composite budget of the Ejisu-Juaben municipal assembly for the 2013 fiscal year).
The municipality was chosen as the study area because according to Kyei-Baffour& Manu
(2008), it has the highest number of oil palm hectares under cultivation and is as well the highest
producer of fresh fruit bunches in the Ashanti region. The municipality is also a commercial hub
for major trading activities given its excellent proximity to Kumasi, the capital of the Ashanti
region. The study area also has tax advantages to enjoy from government in terms of agro-
processing (Section 11; Part II Section (1) (2) of the Internal Revenue Act, 2000, Act 592). Tax
rebates and holidays are available for agro-processing firms located outside regional capitals and
hence the need to take advantage of it. The target population are the oil palm fruit processors and
Primary data was collected from one oil palm fruit processing firm through purposive sampling
whiles data from ten marketers of oil palm was collected using the simple random sampling
technique. Primary data on the processing firm focused on the production and operations,
Both close and open ended questionnaires were used to collect primary data for the study.
3.3 Data Analyses
The marketing plan was analyzed using the marketing mix, SWOT matrix and the competition
strategies. The PEST model was also used to analyze the industry.
The production and operational practices and processes were determined with a flow chart using
the various stages in the extraction of palm oil and palm kernel oil.
The financial plan comprises of the Profit and Loss Account, Cash flow statement and the
Balance Sheet. The financial indicators computed are the net present value, internal rate of
1. The profitability ratios comprise of the gross profit margin and net profit margin
Gross profit
• Gross profit margin = Turnover(sales)x 100%
Net profit
• Net profit margin = Sales
x 100%
2. Net Present value (NPV) = ∑PV cash inflows - ∑PV cash outflows
Where ∑PV cash inflows is the summation of discounted cash inflows and
IRR LDR ( HDR LDR)*(( NPV @ LDR) | NPV @ LDR NPV @ HDR |))
Where LDR = Lower Discount Rate, HDR = Higher Discount Rate and |NPV@LDR-
Capital Investment
4. Pay Back period = Net annual cash flows
5. Sensitivity analysis was conducted to determine the effect of changes in expenses, and
The management and organizational plan will be represented with an organizational structure.
CHAPTER 4
This chapter discusses the industry of oil palm fruits processing firms, production and
operational plan, marketing strategies and marketing plan, the management and organizational
plan and the financial plan. The chapter also discusses the risks and risk management strategies
BOAMA oil mills is a proposed oil palm fruit processing firm which will process palm oil and
palm kernel oil for sale in the Ejisu-Juaben municipality, Ashanti region, Ghana and elsewhere.
The mission of our firm is to process and sell, in line with international standards, high quality,
conveniently packaged and affordable palm oil and palm kernel oil. Our vision is to be the
leading palm oil and palm kernel oil business in Ghana in the next ten years.
BOAMA oil mills would be a partnership business with five main partners. It will be located at
Ejisu-Juaben in the Ashanti Region of Ghana. The target markets are retailers, wholesalers,
schools, hospitals and industries. The business intends to embark on various marketing strategies
such as the use of various media avenues, personal selling, promotion and advertisement to
Our financial analyses results portrayed for a five-year period, an NPV of GHC 18,026,141.12
and an IRR of 28 per cent. A sensitivity analysis conducted indicated an increase in NPV and
IRR.
BOAMA oil mills will hit a production level of 30Tonnes/month of palm oil in the first year and
will hit 100Tonnes/month in the fifth year. With that of palm kernel oil, production level will be
1.5Tonnes/month and in the first year and will hit a production level of 5Tonnes/month in the 5th
year of operation and fresh fruit bunches are the raw materials which will be used.
Start-up capital of GHC 1,460,883.20 is needed and the source of fund to finance the business
will be equity and loan in the proportion of 30 per cent loan at 26 percent interest rate and equity
of 70 per cent.
The business is expected to commence full scale operations from January 1st, 2015.
The mission of our firm is to process and sell, in line with international standards, high quality,
conveniently packaged and affordable palm oil and palm kernel oil.
Our vision is to be the leading palm oil and palm kernel oil business in Ghana in the next ten
years.
To provide products that satisfy the needs of our consumers; both households and
industry.
To put a healthy-looking bottle of palm oil and palm kernel oil in every household in
Ashanti, Greater Accra, Western, Eastern and Brong Ahafo regions within 5 years of
operation.
To create a profitable venture that will ensure high returns for investors.
To open up a processing facility that will ensure high productivity, minimize processing
To recruit, train and develop a workforce that will help create and add value to the
business.
To develop a new product line every two years and add value to existing products as
often as possible.
To hit a production level of 100T/day of palm oil and 5T/day of palm kernel oil in the 5th
year of operation.
To effectively utilize the end products of processing in order to derive extra revenue from
1. Healthy products;
2. Consumer satisfaction;
3. Quality;
4. Environmental sustainability;
Basis for the business name: the first premise for adopting this name is to present a simple name
that would stick in the minds of our prospective customers and the second is to make our
customers feel and know that the firm is a Ghanaian firm. It was derived from the acronyms of
B – Bonsu
O – Osei
A – Anani
M – Mills
A – Afriyie.
Ejisu is the capital of the municipality, and hence easy access to market, the town also has a very
excellent road linking Kumasi and Accra, it is also not far from Boankra (the proposed site for
the inland port of Ghana) and that would aid in the exportation of our products in the future.
Ejisu-Juaben is also the municipality in the Ashanti Region with the highest production of fresh
fruit bunches.
4.6.4 Type of Business
BOAMA Oils is a manufacturing concern. It exists to process fresh fruit bunches into two main
products: palm oil and palm kernel, and other products in the future.
BOAMA Oils would be a partnership and would be registered under Section 5 of the
Incorporated Private Partnerships Act 1962 (Act 152). Upon registration as a partnership,
BOAMA Oils would assume the status of separate legal entity and would have the powers of a
natural person capable of entering into contracts. As a partnership, BOAMA oils has no tax
obligation towards the government of Ghana except for the individual partners as stated under
Other licenses would be from the Ghana National Fire Service (Fire Certificate), Food and Drugs
The oil palm industry is composed of large scale processors, small scale processors and other
projects financed by the government, thus the President Kuffuor special Presidential Initiative for
the development of the oil-palm industry. The oil palm industry is mainly made up of locally
domestic demand for processed oil palm fruit products including palm oil and palm kernel oil.
In order to determine the various components and characteristics of the industry, a PEST analysis
Political Factors
There is a stable political environment in the country which will not affect the operation of the
business. Elections are always conducted in a peaceful manner each year, there are no ethical or
tribal conflicts, any conflicts that arise are always solved amicably. The only problem will be
change of government policies which will occur when there is a change in government to another
political party with its own policies. Governmental policies such as the President Kuffuor special
Presidential Initiative for the development of the oil-palm industry is also in progress.
Economic Factors
The economy in the country is not stable as prices of commodities and interest rates keep
changing. The inflation rate for December 2013 stood at 13.5 per cent according to the Ghana
Statistical Service. There was a 0.3 per cent increment from November 2013’s rate of 13.2 per
cent. What this suggests is that, though prices are unstable, the rate of changes in general price
level of goods and services is very marginal and that means that price increments in raw
materials and other goods and services would not be too significant as to affect our operations.
Exchange rates have also increased significantly with our major trading partners and that is likely
to affect trade especially the importation of equipment and machinery and in venturing into
foreign markets. The unemployment rate in the country is high which constitutes undergraduates
and diploma holders. These unemployed would make employees available or make it easy for
outsourcing employees.
Access to credit would not be too difficult as Banks and other lending institutions are ready to
advance loans to firms of manufacturing or processing concern due to the increased growth of
the sector. Interest rates also keep varying due to changes on the stock market. What it means is
that, though credit is accessible, it is rather expensive to borrow. Changes in interest rates can
affect the firm’s cost of capital whiles changes in exchange rates can affect the cost of exporting
goods, and the supply and price of imported goods in the country.
However, due to globalization, some foreign countries now aid African countries in the agro-
processing and agribusiness sectors. Therefore there can be easy funds to support the venture.
In terms of taxation, the nation’s tax laws are a bit favourable to the agro-processing sector,
allowing for rebates and concessions. The firm would tap all this opportunities especially, the
The business would be in partnership with other countries like Malaysia to outsource some raw
Social Factors
The Ghanaian population consumes palm oil in one way or the other, either by preparing it at
home to include it in meals or to buy food outside the home which is prepared with palm oil or
the palm kernel oil. Examples of food prepared with palm kernel oil are fried rice, jollof rice,
stews and the likes and those prepared with the palm oil are the, gari and beans, stews etc. The
population keeps increasing and market for palm oil and palm kernel oil will also increase.
People are becoming health conscious creating the alarm to consume palm oil free from
chemicals. Farmers are also gradually becoming aware of the importance of the use of
modernised tools and methods of processing the palm fruits which is gradually shifting from the
traditional methods to the modernised methods. There are no social or religious taboos against
the consumption of palm oil and palm kernel oil produced. The production of palm oil is
environmentally friendly and will help recycle waste, improve the health of consumers, sustain
the land and contribute to better health. Social values would be incorporated into the business
values.
Technological Factors
In terms of technology, Ghana imports almost all her equipment and this can affect our firm due
to unstable exchange rates. Roads in our area of location are of good shape. There are good
communication networks hence such resources would be tapped by the company to enable
research and development. The government is also striving to improve infrastructure in the
Our challenges still remain the ever increasing prices of fuel, electricity, water and other goods
and services. To avert this anomalies, the firm would strive to generate its own electricity, water
This section discusses how the available resources would be used to produce a product of
consumers’ choice. The resources include raw materials, labour, plant and machinery and other
important resources.
4.8.1 Direct materials required for production
Table 4.1 above lists the equipment needed to extract palm oil from oil palm fruits. Though the
equipment are listed distinctively, they make up a complete process layout in a factory such that
The equipment listed in table 4.2 are those required to extract palm kernel oil from palm kernels.
Though the equipment are listed distinctively, they make up a complete process layout in a
factory such that the product moves from one stage to the other automatically.
The sources of materials (FFBs) are private farmers and the presidential special initiative on oil
palm. Raw materials would be sourced from the Ejisu-Juaben municipality, other parts of the
Ashanti region, the Kwaebibrim district of the Eastern region and parts of the Brong Ahafo
region.
Procurement of the fresh fruit bunches (FFBs) would be the sole responsibility of the Marketing
Bunch Reception
This is the first stage at the factory level where the FFBs arrive at the factory and are received.
The fruits purchased must be devoid of bruises as that will increase the free fatty acid level. At
arrival, the consignment would be weighed at the Weighing Bridge and then transferred to the
sterilizer.
Sterilization
At this stage, the palm bunches would be loaded by the forklift into the sterilizer for sterilization.
The fresh fruit bunches would then be subjected to steam-heat treatment. The steam would be
saturated at a pressure of 3kg/cm2 and at a temperature of about 1400C. The FFB would be
heated for 75 to 90 minutes. The following factors make sterilization very important: stop further
formation of free fatty acids by stopping enzyme action, facilitate stripping of fruits, and
Stripping
Upon completing sterilization, the FFB would be transferred into a rotary drum-stripper for the
fruits to be separated from the bunch stalks. The rotation of the drum-stripper and the lifting and
dropping of the bunches repeatedly would cause the stripping. The empty bunch stalks would be
collected at the end of the stripper and sent into the incinerator for processing into potash ash.
Milling
This is where the milling of the fruits would take place. The fruits would be mashed and digested
at this stage. The milling tank or digester would be kept full at a temperature of 900C. The
collected mixture of palm oil, water and sludge would then be transferred to continuous settling
tank.
Clarification
The oil is separated from the sludge and water in the centrifuge and the oil is clarified in the
clarifier or clarification tank. From here, the oil would be transferred to the vacuum dryer for
drying and then to the measuring tank for measuring the quantity of oil produced in tons.
Storage
Measured oil is transferred into the storage tank for storage. This would then be used to fill the
Packaging
This is where the oil is filled into bottles and labelled. The packed and labelled oil of 300ml,
1liter, 2liters are packed into cartons and together with the other ones in gallons sent to the
Nut drying
Nuts would be dried first after their separation from the fibre and the sludge. The nuts are dried
in a steam dryer. After this process, the dried nuts are transferred into the crusher for cracking.
Nut cracking
This is the process of cracking the nuts in order to get the kernels out of the nuts and separate
Cooking
Cracked kernels are cooked and roasted in a cooker to soften and break the oil cells in order to
In the miller and the expeller, the kernels are first milled and the oil in the cake expelled.
Compression
This is done in the compressor in order to compress and force out all the oil from the cake. Oil is
then transferred into the measuring and storage tank, to be measured and stored. The oil-less
cake is discharged and can be used as palm kernel cake to feed livestock.
The clean oil is measured and stored in the measuring and storage tank to await packaging.
Packaging
The oil is filled into bottles and gallons and sent to the warehouse for sale and distribution.
A process flowchart indicating the various processes and stages explained above is indicated
below.
RECEPTION OF FFB
STERILIZATION
STRIPPING
INCINERATOR
FIBRE
DIGESTION& PRESSING
CLARIFICATI
OR MILLING
ON AND
DRYING NUT DRYING
STORAGE
SLUDGE SHELLS NUT CRACKING
COOKING
PACKAGING
MILLING AND
PALM OIL
EXPELLING
COMPRESSION
MEASURING
AND STORAGE
PACKAGING
PALM KERNEL OIL
Figure: 1 Process flowchart for palm oil and palm kernel production
i. Free Fatty Acid (FFA) Index must not exceed 3 per cent
How to achieve it: farmers of fresh fruit bunches would be given education and criteria for
harvesting and handling of the fresh fruit bunches in order not to bruise the fruits as that would
increase enzyme activity and aid free fatty acid accumulation. Transporters from buying fields
would also handle carefully the fresh fruit bunches during transportation. Processing of fresh
fruit bunches procured would occur within 24 hours upon arrival at the factory. Samples of oil
would be taken for analysis by laboratory technicians to ensure that standards are met (Juaben
Oil Mills).
The oils produced would be devoid of any kind of impurities and moisture. All machines would
be checked to ensure that they are functioning efficiently and effectively. Samples would also be
As an edible oil, we would ensure that the taste and flavor is very appealing and appetizing and
this would be done by using the appropriate raw materials. Whiles palm oil would have the real
“dzomi” taste, palm kernel oil would have its usual flavoured taste (Juaben Oil Mills).
iv. Colour
Palm oil must have its natural red-yellowish colour whiles palm kernel oil would have a clean
From Table 4.4, production of palm oil is projected to be 30tons and 1.5tons of palm kernel oil in
the first year. These would however increase yearly by the respective percentages and hit
100tons of palm oil and 5tons of palm kernel oil in the fifth year.
Table 4.5 Fresh fruit bunches required for production and their cost
Table 4.5 indicates the raw materials required to process palm oil and palm kernel oil. Only one
raw material, the fresh fruit bunches, are required to produce the palm oil and palm kernel oil.
The raw material for palm kernel oil is automatically derived from the palm fruits, hence not
bought. According to the table, 2400 tons of fresh fruit bunches valued at GHC220 and totaling
GHC528000 would be needed for production in the first year. The cost of the fresh fruit bunches
is expected to increase by 5 percent annually thereby bringing 8000tons of fresh fruit bunches to
i. Production levels would increase over that of the prior year by the respective
percentages shown in table 4.5 for palm oil and palm kernel oil.
iii. Liters of palm oil and palm kernel oil to be produced would stand at the figures
From table 4.6, a total of 2,059,200 liters of palm oil would be produced in the first year and this
BOAMA oils intends to adopt the Preventive maintenance policy. Plant and machinery would
have planned and periodic maintenance in order to prevent their breakdown during use or
production or bring it to the barest minimum. Inspection schedules would be prepared and the
1. To be able to cover five regions (Ashanti, Brong Ahafo, Eastern, Western and Central),
made up of 3,329,182 households (GSS, 2010) of Ghana in the first five years of
operation. The objective is to reach at least 75 per cent of the total household number.
2. To sell 75 per cent of total production of the first year in the first year.
3. To sell all the closing stock of the prior year and 80 per cent, 85 per cent, 90 per cent and
90 per cent of current year’s production in the second, third, fourth and fifth year
respectively.