Professional Documents
Culture Documents
EASE OF USE
5 - 73 5 - 55 5 - 68 5 - 51 5 -61
4 - 22 4 - 42 4 - 32 4 - 39 4 - 39
2-0 2-0 2- 0 2- 0 2- 0
Total = 100 Total = 100 Total =100 Total =100 Total = 100
PROCESSING SPEED
5 - 76 5 - 38 5 - 45 5 - 37 5 - 61
4 - 21 4 - 53 4 - 36 4 - 48 4 - 28
3- 3 3-9 3 - 19 3 - 15 3 - 11
2- 0 2-0 2- 0 2- 0 2-0
1- 0 1-0 1- 0 1- 0 1-0
Total = 100 Total = 100 Total =100 Total =100 Total = 100
SECURITY
5 - 42 5 - 37 5 - 54 5 - 30 5 -52
4 - 36 4 - 54 4 - 38 4 - 47 4 - 28
3 - 17 3- 9 3- 8 3 - 13 3 -20
2- 5 2- 0 2- 0 2 - 10 2- 0
1- 0 1- 0 1- 0 1- 0 1-0
Total = 100 Total = 100 Total = 100 Total = 100 Total =100
ONLINE PROMOTION
5 - 34 5 - 55 5 - 28 5 - 65 5 - 68
4 - 55 4 - 32 4 - 20 4 - 29 4 - 27
3 - 11 3 - 11 3 - 22 3- 4 3-3
Total = 100 Total = 100 Total = 100 Total = 100 Total = 100
PART. 2
BRAND IMAGE
5 - 58 5 - 51 5 - 40 5 - 68 5 - 51
4 - 32 4 - 43 4 - 43 4 - 20 4 - 27
3 - 10 3-5 3 - 16 3 - 12 3 -22
2-0 2-1 2- 1 2- 0 2- 0
Total = 100 Total = 100 Total =100 Total =100 Total = 100
5 - 37 5 - 66 5 - 88 5 - 67 5 - 54
4 - 35 4 - 20 4- 7 4 - 21 4 - 24
3 - 28 3 - 14 3- 5 3 - 12 3 - 11
2-0 2-0 2- 0 2- 0 2 - 11
Total = 100 Total = 100 Total =100 Total = 100 Total =100
ATTITUDE TOWARDS PRODUCT / BRAND
5 - 98 5 - 76 5 - 78 5 - 59 5 - 56
4- 8 4 - 14 4 - 14 4 - 29 4 - 19
3- 0 3 - 10 3- 8 3 - 12 3 - 25
2-0 2-0 2- 0 2- 0 2- 0
Total = 100 Total = 100 Total =100 Total = 100 Total = 100
BUYING INTENTION
5 - 54 5 - 65 5 - 47 5 - 51 5 - 75
4 - 13 4 - 19 4 - 33 4 - 41 4 - 19
3 - 33 3 - 16 3 - 20 3- 8 3-6
2-0 2-0 2- 0 2- 0 2- 0
Total = 100 Total = 100 Total =100 Total = 100 Total =100
POST - PURCHASE SATISFACTION
5 - 60 5 - 40 5 - 65 5 - 53 5 - 55
4 - 29 4 - 42 4 - 28 4 - 13 4 - 39
3 - 11 3 - 18 3- 7 3 - 34 3-6
2-0 2-0 2- 0 2- 0 2- 0
Total = 100 Total = 100 Total =100 Total = 100 Total = 100