Exit

r i d e s
Exit
r i d e s

HERE’S TO YOUR
HERE’S TO YOUR
RIDE PARTNER FOR LIFE
RIDE PARTNER
FOR LIFE

EXIT RIDES
VR Digital Transport India Pvt. Ltd.
# 193, HACA Bhavan, Opp. Telangana Assembly, Adarsh Nagar,
Hyderabad - 500 004, Telangana, India.
040 2323 4656, +91 9490908147 info@exitrides.com www.exitrides.com
 ABOUT US
An exit ride is a mobile app which will be a
unique in world market which brings the
transportation services into hands. The
functionality is ease to operate and
makes every service of transport and
logistics into digital mode.
02
The employment services will be
generated for full time or part time in
urban and rural areas also. The financial
model of exit rides generates low risk
revenue to operators when compares to
present market position in India.
03
 PRESENT SCENARIO OF
MARKET IN INDIA
DRIVERS
Indian Auto Industry is one of the largest
in the world. The industry is expected to
contribute 10% to India's GDP as per
Automotive Mission Plan 2016-26 and
create 65 million additional jobs. The
sector offers big potential for jobs across
04
the length and breadth of the country. In
line with the rapid technological
advancement in this field, there are
exciting prospects for a fulfilling career in
this industry.
05

ONLINE AND OFFLINE MARKET OF CAB
Cab aggregator sector is in the driver's seat and has become a
leading business with professional services. Before these
companies, travellers had to depend on unorganized taxi or auto
rickshaw drivers once they got out of the airport, railway station,
or bus stations or for that matter anywhere.
Now the app on the smartphone can help them book a
real cab and travel without any hassles of entering into a
spat with taxi drivers or auto rickshaw drivers when they
move or need to hire for travel within a city. With GPS
enabled services and apps installed in the mobile phone,
these services have become very popular in the towns
and customer is getting hassle free journey. Particularly
in metro cities of India like Delhi or Mumbai where travel
distances are getting longer. In the absence of a good
quality public transport system in India, Taxi plays an
important role as transportation options in India.
According to Road Transport Yearbook, there are 2.3
06
“
There were a few controversies that surrounded these companies and a lot of opposition regarding these
services. But still, some of them are now on the top, as people still rely on the services provided by these cab
providers.
According to indistart.com (Dec 2019), the top 5 taxi aggregators in India are: “
million registered taxis operating across different states
in India. This number includes all types of cabs. There are
nearly 500,000 -600,000 cabs offering taxi services in
The taxi space in India is growing and has been witnessing Operators who own fleets of 2-50 cars and typically have
organized sector. It is estimated that total market size is
a phenomenal growth in the past 6-7 years. Over $400 Mn a presence in 1 or 2 cities. ABCAs differentiate in the fact
more than $9 billion and merely 6-7% is organized. Taxi
(INR 2400 crores) of investor's money has been provided that ABCAs use online-enabled platforms to connect
market has witnessed a great growth in last 3-4 years and
to these companies in the past 4 years. The Indian radio Riders to drivers. Convenient and fast, these applications
is currently growing at 15-20% per year. Taxi aggregator
taxi market is valued anywhere between $6-$9 billion take way stress from both the Driver and the rider, giving
startups also known as Cab Service Providers in India was
dollars by different estimates, and it is forecasted that it strong incentives for riders for switching. Mega Cabs and
opposition regarding these services. But still, some of
will grow at the CAGR of 17-20% annually. The organized Fast Track Taxi started in 2001 with small fleets. The
them are now on the top, as people still rely on the
taxi market is still small as compared to rest of the taxi market, however, started growing on only from 2006
services provided by these cab providers.
market in India; it constitutes only 4-5% of the market in onwards when companies like Meru Cabs, Easy Cabs and
terms of number of vehicles. Rest of it, is by unorganized Savaari marked their way to Indian market.
07
TAXI MARKET IN INDIA, SIZING TIMELINE OF THE ORGANIZED
TAXI SECTOR IN INDIA Growing investor interest,
competition and customer
demand driving the
Taxi Market market; regulatory hurdles
posed a major challenge
$ 9 billion Launch of
Taxiforsure’s taxi
aggregation services
$ 500 million $ 8.5 billion 2014...

Organized Market Unorganized Market 2013

Launch of Meru
The first major Cabs 2011
organized sector player
Mega Cabs comes into
2010
$ 150-200 million $ 50-100 million $ 250+ million existence
2007
uber rolls out taxi hailing
Owners Affliators Aggregators 2006 app services in Bangalore,
followed by Delhi
2000 Ola launches cab
aggregation
EasyCabs, owned by Carzonrent, services
starts its radio taxi service. Soon
after, Savaari launches as well
08 09
MARKET SIZE ESTIMATES 2.1 PLANNED TECHNOLOGY INITIATIVES AND CURRENT
CAGR%
INITIATIVES BY CAB AGGREGATORS
0
25-3 1.3
Uber
0.8 Involving traffic status on routes
CAGR 0.5 to ensure that the driver allocated
35%
0.3 for a customer is nearest to the
0.2 customer on the basis of least time
to reach the customer. Including
FY10 FY12 FY14 FY16F FY18F FY20F
Ola Cabs driver management by the use of
Increasing number of languages technology. Eg: Driver ratings.
Expected growth of taxi market the app will work in to provide
better convenience to customers
Meru Cabs
TECHNOLOGY TRENDS /drivers of tier 2 cities and to Integrating with Google Now to
increase the app usage and generate alerts for cabs and to
Technology is now a key differentiator; these players are looking to increase app Usage by making their apps and billing
ultimately revenues. Reducing app suggest cabs. Also, the company is
more transparent, convenient and flexible for Customers. Bookings are majorly done through apps and hardly any
lag times and increasing GPS working on making the GPS
other medium. The dominant booking mode currently is apps; booking through calls is diminished Especially in Tier 1
location tracking precision, for an tracking system more Accurate,
and Tier 2 cities. With this amount of convenience in booking and Location services, the % of app bookings is expected
enhanced customer experience on especially in outer areas of cities
to climb rapidly in the future and increase revenues.
an overall basis. to make it more precise.

10 11
EXPANSION INITIATIVES POOL COMMUTING
BY THESE CAB AGGREGATORS Carpooling is one of the most visible and
These aggregators are offering heavy discounts and multiple vehicle rapidly evolving areas towards the paradigm
choices from Hatchbacks to sedans to acquire customers; car financing shift from vehicle ownership to vehicle usage
shared mobility, and therefore one of
assistance is nowadays used For driver acquisition.
heightened importance, as it addresses the
need of mobility of the population in contexts
Customer Acquisition initiatives where the most traditional modes of
Ola Cabs Associating with big events happening in metros, by providing cash backs And Ola transport are less effective
money to promote and by providing options in car type and auto option. Uber is planning to
launch offers for small cities to attract more customers, offering variety of car types and Carpooling is of course also an old
has also launched Lower cost Uber-X. Offering free rides and Paytm Cash back. Meru Cabs “technology,” and many government
Started low fare Meru Genie service and is active in tying up with brands such as Kellogg to initiatives have promoted carpooling for over
provide breakfast in cabs. Renewed agreements with airports. half a century. In the 1940's an enormous
conservation movement began to spread
across the US, driven by the Government who
Driver Acquisition Initiatives sought to instruct and inspire each citizen,
Ola Cabs Providing Training to driver and encouraging entry of new drivers by Financing. with vivid, powerfulmessages of the dire
Uber is also financing drivers and including technology focuses in training programs. Uber need for every individual to take action,
is offering LCD TVs and I phones through lotteries to drivers. Meru Cabs Has its own training including using carpooling [4]. In Italy,
institute to train chauffeurs and is providing bank loans to drivers.
12 13
carpooling was first introduced and promoted in the
national legislation in 1998 with a law on sustainable
mobility. Over the last few years carpooling has seen a
considerable increase, thanks to the diffusion of
numerous web platforms that allow those seeking and/or
offering a passage to meet and better define-plan the
trip details.
Carpooling in urban area is a third option that is more
difficult to arrange but that has a big potential related to
the fact that world's population is increasingly city-
14
based. According to the United Nations, approximately
two thirds of the world's population will be living in an
urban area by 2050. Today, 64% of all travel made is
within urban environments and the total amount of urban
kilometers travelled is expected to triple by 2050.
In the near future, thanks to new technologies, social
innovation and self-driving cars, carpooling will support
the shift towards a Multi Modal Mobility Network, where
carpooling will become much more attractive, blurring
the line between solo driving and mass transit.
15
LOGISTIC TRANSPORT
The logistics industry in India is evolving rapidly and it is
the interplay of infrastructure, technology and new types
of service providers that will define whether the industry
is able to help its customers reduce their logistics costs
and provide effective services (which are also growing).
Changing government policies on taxation and regulation
of service providers are going to play an important role in
this process. Coordination across various government
agencies requires approval from multiple ministries and
is a road block for multi modal transport in India. At the
firm level, the logistics focus is moving towards reducing
cycle times in order to add value to their customers.
Consequently, better tools and strategies are being
sought by firms in order to enhance their decision
making. In this paper, we provide a perspective on these
issues, outline some of the key challenges with the help
of secondary information, and describe some interesting
initiatives that some firms & industries are taking to
16
compete through excellence in managing their logistics. 5%
The Indian economy has been growing at an average rate
10%
of more than 8 per cent over the last four years putting
enormous demands on its productive infrastructure.
Whether it is the physical infrastructure of road, ports,
water, power etc. or the digital infrastructure of
broadband networks, telecommunication etc. or the Value added logistics
service infrastructure of logistics – all are being stretched
Freight forwarding
to perform beyond their capabilities. Interestingly, this is 25%
leading to an emergence of innovative practices to allow Warehousing
business and public service to operate at a higher growth Transportation
rate in an environment where the support systems are
getting augmented concurrently. In this paper, we 60%
present the status of the evolving logistics sector in India,
innovations therein through interesting business models
and the challenges that it faces in years to come.
17
TICKET BOOKING SERVICES
A growing number of consumers today are making their
purchases online. The increasing popularity of
smartphones and hand held devices has led to an increase
in the time consumers spend on online search and
purchase. According to a recent research by Google India
"Mobile phones are becoming a key contributor in the
online shopping space. Currently, 30% of all shopping
queries in India come from mobile phones1”. According
to IAMAI e-commerce report 2013, travel accounts for
71% of e-commerce business in India2. With travel
becoming cheap and adorable, the number of travellers
and their frequency of travelling in India is increasing
continuously. Through this report we aim to analyze the
electiveness' of online travel agents (OTAs) and
18
understand the purchase behavior of Indian travellers.
This research provides an insight into the extent of
impudence of online travel agents, e-mail marketing and
social media on the path to purchase of a consumer. It
uncovers as to how travel portals are using technology for
their marketing activities to electively engage with
customers. This report includes valuable feedback from
the consumers in India and gives an understanding of the
current state of the e-Travel industry in India. There is
also an in-depth analysis of how email marketing
strategies are being used by e-Travel companies for
creating communication that works towards customer
engagement and in-return builds customer loyalty.
India - An Online Opportunity
The current population of India is 1.3 billion, out of
which 1/6th of the population is online i.e. 278
million (Q3 2014) says IAMAI data. India has the 1.3
third largest internet population in the world,
according to Google India 2017 will see 500 million
billion
internet users in India, leaving US behind and edging
towards the numbers in China. India is a mobile
friendly country; more people have mobiles than
people having PCs. 44% of the India internet users
use social media i.e. 122 million. Out of these 122
million, ~75% (92 million) access social media via
their mobile devices. India has 100 million Facebook
users, the third largest in the world. What
reinforces the importance of Mobile 84% of these
Facebook users in India; use Facebook on their
mobile devices.
278 million 122 million 92 million
19
MARKETING TECHNIQUES
Direct Mail
TO EXECUTE EXIT RIDES Radio E-Marketing

Did you know that Direct

Marketing
more than 90% of tech startups fail?
Television Web Marketing
There are a handful of key decisions that entrepreneurs have to make in the first 18-24 months of their startup. These
decisions will either make or break their business. Apps can fail for many reasons (the app has bugs, it isn't intuitive to
its user or it was a bad idea to start with, etc.etc.) but the most common reasons that apps fail because it doesn't
attract enough users. What ends up happening is, you put all of your time, money and effort into the app, and then
Billboard Web Sites /
squanders the best opportunity you've ever had by not marketing your app properly and you never attract users. Landing Pages
Mobile Marketing

What are we going to do…
1. TO ENGAGE THEM? You need to be where they are… There were 100 BILLION apps downloaded by 2014… Yes 100
BILLION! There are 8 Billion people in the world and 1.5 Billion smart phone users. That is a lot of apps
downloaded… and a lot of opportunity. But with such great opportunities comes big competition… All the app
developers in the world are fighting for the attention of the smartphone users. So what do you need to do to get
your users to start paying attention to you?
2. TO SPEAK TO THEM? You need to be where your audience is… What websites are they on? Where do they look for
information? You need to have relevant content that helps them connect with your brand. This includes a great
website, interesting emails, exciting social media posts and eye-catching digital advertisements that help build
an emotional bridge between you and your audience. The most important thing when speaking to your audience
is to give them a good experience. You don't want to annoy them by filling up their inbox or spam them via
Facebook. You want them to feel like they are part of a community.

20 21
 FRANCHISEE SYSTEM IN GRASS
ROOT LEVEL OF MARKET
Exit rides franchisee model will be new way of business model with low risk and high revenue.

Exit rides will be established globally for every 2 lakh population in the of

“RIDE HAULT”
RIDE HAULT will be point for every booking of exit rides which provides all services like drivers, cabs, logistic service
and ticket booking.

It also provides automobile spare services and insurance services and pollution certificate services.

22 23