Increasing working population and a developing middle-class have been the key demand

drivers for automobiles in India

2. Advertising and Marketing

the companies are now using even aggressive selling techniques and are even coping with the
Film celebrities and Cricket stars, for instance Maruti has contracted with Varun Dhawan as
the brand ambassador. The companies are even trying to approach to the customer to meet
their demands for a vehicle at special interest loans, etc.

3. Price of the Car

Since within the compact segment market there are only a few competitors there's a
stiff price war.
4. Income of Consumer / Buyer
In recent times we've seen that due to a rise within the Income of the overall public,
there has been a shift from the Lower CC-segment cars to the Upper CC-segment cars.  

8. New Offerings
Car sales increase when a replacement model hits the market. due to the escalation in
competition within the Indian car market, the frequency of the latest model launches has
increased.
 within the past one year, only the Indian car market has seen many launches namely
Venue, kia sonet etc.